With Community Manager Appreciation Day ending, enjoy Pt. 1 of HootSuite's recap: Building Community. Stay tuned for 2 and 3. (Community Manager Appreciation Day Recap Pt.
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Resources, tips, and insights from real live community managers!
Curated by
Ally Greer
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Scooped by Cedar Brown onto Community Managers |
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While it's true social networks often start with relatively few ads, it's a given that'll change in time. Now Yahoo has acquired Tumblr, and more ads are on the way. Needless to say, not everyone is happy about this.
Jordan Sanders's insight:
Something we should all (#cmgr) keep in mind Delete the scoop?
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According to a definition in the Gamification Wiki,"Game Mechanics are constructs of rules and feedback loops intended to produce enjoyable gameplay." To break the definition into simpler terms, game mechanics let you build features that are fun and addictive.
Ally Greer's insight:
I'm currently trying to learn as much as I can about gamification, and this post was suggested to me by a fellow community manager. It has some great insights, as well as this super useful chart that can help figure out what types of gamification you can implement to meet each of the innate human desires. Gamification is some really interesting stuff, and I would definitely recommend all community managers to investigate it, at least on a basic level. Delete the scoop?
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We spoke with professional community managers and asked them to list a few of their personal must-have resources. Many of these may be of use to you.
Ally Greer's insight:
Hey community managers - wondering what resources the best of the best are using? Check out these tips from some of the coolest minds out there. Delete the scoop?
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Jason Falls identifies the true qualifier of a brand building a community — It’s found in its behavior toward its customers, not anything having to do with the brand itself.
Ally Greer's insight:
Great post by Jason Falls on what makes people feel like a member of a community. Yes, it is necessary to have a good product or service as a basis, but this is not what forms the community around it. Anyone can have hundreds of thousands of people using a product - creating a community takes certain human behaviors and a concentrated effort of making those users feel a part of something. Delete the scoop?
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Want to know what it takes to be a good community manager? Empathy and listening skills are musts, says Tim McDonald, community manager for the Huffington Post Live.
Ally Greer's insight:
Some awesome insights in this video from our very own Tim McDonald! Delete the scoop?
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Leading Through A Crisis With The Mentality of Success
Ally Greer's insight:
It's true: there's no real way to prepare for a crisis. That said, it's something that all community managers have to be prepared for. Here are some interesting and thoughtful tips on how to maintain a sound mind - remember them during your next crisis. Delete the scoop?
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Blog post at Sanera Camp : Deborah Weinstein is President of Toronto PR Firm Strategic Objectives, her team led PR in Canada for Oreo’s news making, 100th Birthday [..]
sherrierohde's insight:
This, so much this! --> "By telling the right stories, brands can emotionally resonate with their audiences and give meaning to their purchasing decisions." Delete the scoop?
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Business 2 Community
Cedar Brown's insight:
Great insights from community managers in not-so-sexy industries! Delete the scoop?
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I wish I had this checklist when I first started as a community manager years ago, so print this out, bookmark it, and refer to it as you get started (The 7-Point Community Manager’s Checklist http://t.co/Qcx8YmJ4w6)...
Cedar Brown's insight:
Great list of important things to do when starting out in community management. Getting to know the position, other cmgrs and the goings on of the web are very important. Not only do you build a community for a brand, you build/join one for yourself too! Delete the scoop?
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Lately, I've been teaching. A lot. I'd recommend it to you if you get the chance (more on this in an upcoming post).
Jordan Sanders's insight:
Read the comments below - good insight on email lists for a #smallbiz #cmgr - I've only used CC myself but looking into other alternatives at the moment... Delete the scoop?
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You're denying the new marketing reality if you're not encouraging social capital.
Cedar Brown's insight:
One hell of a good read! The 4 levels of the customer value proposition is a pretty impressive plan and worth taking time to extrapolate ideas for your own community building. Delete the scoop?
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Yesterday HMV, the beleaguered British entertainment retailer, laid off 190 employees, in an effort to cut costs and right its balance sheet. The company apparently pulled a large group into human resources and gave them the bad news.
sherrierohde's insight:
Oops. ;) 
Tim McDonald's comment,
February 2, 8:54 AM
They planned it so well by bringing everyone in at once. Doh!
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Image Credit: Social Fresh Though community management is still somewhat of a new field, it's an increasingly familiar term in the world of marketing and (7 Ways to be a Better Community Manager.
Cedar Brown's insight:
Very important times for a cmgr! LISTEN is great! Also love: Love your brand, follow your passion! Delete the scoop?
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Two of the most common questions Forrester receives from marketers are “How do I know if it’s worth having a community?” and “How can I prove to my executives that my community is worth their investment? Via Cultivate.ning.com
Crystal Coleman's insight:
Providing evidence of value... the holy grail of community management. Delete the scoop?
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What can retail learn from community managers?
Crystal Coleman's insight:
I was just saying this morning how work in retail customer service should be a prereq for community managers. Here are some of the reasons why. 
Crystal Coleman's curator insight,
May 3, 6:39 PM
I think it'd actually be interesting to look at the flip side, too... what can retail learn from CM. Delete the scoop?
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Ian Cleary of RazorSocial stops by to provide a great reference of the various tools that you can use to improve your productivity on Facebook.
Jordan Sanders's insight:
I've used Rafflecopter several times with excellent results. The other tools I haven't used yet but plan on trying soon! Delete the scoop?
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Tips on managing a Google Plus community from a rock star!
Ally Greer's insight:
We talked about Google Plus on My Community Manager's Community Manager Hangout today with Daria Musk. A true rock star who put on an impromptu performance for us at the end. Delete the scoop?
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Community Management should be first on the budget not the final consideration when you're planning a social media program.
Ally Greer's insight:
Not like we're biased... ;) Delete the scoop?
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The recent "dongle incident" demonstrates that we are living in a world with no room for error. Where will it lead?
Jordan Sanders's insight:
This just blew my mind - must read for any #cmgr Delete the scoop?
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Not every community manager is part of a team that is set up to constantly monitor the 24/7 world of social media.
Ally Greer's insight:
It's hard to be everywhere at once. As a community manager, you're expected to stay ontop of any and all requests of your community members, and in most cases, you want to be there at all times. Realistically, this can certainly take a toll on even the most passionate community manager, and you'll end up looking like that guy up there in the photo. Carrie has some great tips to stay ontop of your community without completely burning yourself out. Delete the scoop?
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The social network is making a big announcement tomorrow. Here’s what could be in store for companies on Facebook.
Jordan Sanders's insight:
How the new FB changes can affect brands aka us #cmgr people that RUN brand's pages :) Delete the scoop?
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Following the collapse of the social network Friendster, computer scientists have carried out a digital autopsy to find out what went wrong.
Jordan Sanders's insight:
An interesting read - explains the reasoning behind a social networks collapse - using the case study of Friendster and its decline. #cmgr #cmgrchat 
Deanna Dahlsad's curator insight,
March 1, 8:00 AM
What I find most interesting about this is the fact that the issued noted are exactly the same for real world businesses, including retail; however, the data is easier to obtain in the digital world, as opposed to ethographic research. Delete the scoop?
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Take the pain out of adding images to your brand's social media accounts by following this easy guide to sizing images.Get the latest blog articles on...
Jordan Sanders's insight:
If you're a #cmgr that also creates images - this is the handiest little #infographic styled sizing chart I've ever seen... Delete the scoop?
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photo credit: flatworldsedge via photopin cc As we flip the calendar for the first time in 2013, we start to see the hearts and flowers that accompany February.
Cedar Brown's insight:
8 great tips for a CMGR to use when trying to show love to your community. You both put effort in, you both should get rewarded. Delete the scoop?
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RT @PhilKomarny: The Most Influential People in Community Management Today List - CONGRATS @ValaAfshar & @MeghanMBiro http://t.co/iTSww8Y3
Cedar Brown's insight:
Some great names in here, but SO many more belong on this list! Delete the scoop?
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Only part 1, but this is an EXCELLENT recap of Community Manager Appreciation Day! Everything from the Hangouts, guests and questions!