Google Plus is an up-and-coming social media network that can help you reach your market and even achieve higher search rankings. But, to get these benefits you have to take advantage of some of the site’s features.
Ally Greer's insight:
I'm a big fan of Google+ communities, notably thanks to their organization. How about you?
While it's true social networks often start with relatively few ads, it's a given that'll change in time. Now Yahoo has acquired Tumblr, and more ads are on the way. Needless to say, not everyone is happy about this.
According to a definition in the Gamification Wiki,"Game Mechanics are constructs of rules and feedback loops intended to produce enjoyable gameplay." To break the definition into simpler terms, game mechanics let you build features that are fun and addictive.
Ally Greer's insight:
I'm currently trying to learn as much as I can about gamification, and this post was suggested to me by a fellow community manager.
It has some great insights, as well as this super useful chart that can help figure out what types of gamification you can implement to meet each of the innate human desires.
Gamification is some really interesting stuff, and I would definitely recommend all community managers to investigate it, at least on a basic level.
Jason Falls identifies the true qualifier of a brand building a community — It’s found in its behavior toward its customers, not anything having to do with the brand itself.
Ally Greer's insight:
Great post by Jason Falls on what makes people feel like a member of a community.
Yes, it is necessary to have a good product or service as a basis, but this is not what forms the community around it. Anyone can have hundreds of thousands of people using a product - creating a community takes certain human behaviors and a concentrated effort of making those users feel a part of something.
Five star general and 34th president of the United States, Dwight D. Eisenhower, is credited with saying, “Motivation is the art of getting people to do what you want them to do because they want to."
To influence someone doesn’t mean that you make the decision for them. Rather, it means that you present persuasive reasons for them to make a decision that you want them to make. They’re still deciding, you’re just helping them make your decision.Basically, you show them why they should be motivated.
If you’re trying to get people to make the decision to click your link, read your blog post, download your eBook, subscribe to your feed, request your quote, buy your product, or purchase your service, you must influence them in a way that makes them motivated to do so....
Evolve community manager sacked for Donald Sterling race row tweet Digital Spy Evolve community manager Josh Olin appeared to back Sterling, telling Twitter followers that the businessman had the right as an American to be a bigot in his own home.
Ally Greer's insight:
Community Managers (and any other employees who use social media) are always visible! Be smart about what you tweet as, whether you like it or not, you represent the brand that you work for.
"Don’t waste any more hours in Microsoft Excel doing things manually. There are many ways to use Excel formulas to decrease the amount of time you spend in Excel and increase the accuracy of your data and your reports."
As I've pointed out before, with so many people urging every business and every brand to use social media channels to create their own online community, it's important to first stop and ask yourself why you should create an online community.
New reports show that more large companies are using social media to promote their brands.
More Fortune 500 companies are using social media to promote their brand online, according to a report from the Center for Marketing Research (CMR) at the University of Massachusetts Dartmouth. That's quite a change from last year's report, which found use of social media the Fortune 500 waning.
The newest report, titled Social Media Surge by the 2012 Fortune 500, reveals that large companies are increasingly adopting the same social media tools that have been used extensively for years by smaller businesses and startups.
Social media engagement has long taken a back seat in the eyes of many Fortune 500 companies, and last year's CMR report demonstrated a stall in adoption by all but the most progressive Fortune 500 companies. At that time I suggested that the Fortune 500 could be rightly accused of neglect when it came to taking advantage of such valuable marketing tools.
So it comes as a pleasant surprise that in 2012, many of the nation's largest businesses appear to be embracing social media. In particular:
Corporate Blogging: This year's report shows Fortune 500 companies have increased their use of blogs by 5 percent -- with 28 percent actively blogging in 2012 compared to 23 percent last year.Microblogging: Twitter use for corporate communications is also on the climb, up 11 percent to 73 percent from 62 percent last year.Facebook: The number of Fortune 500 firms that embrace Facebook is up 8 percent over 2011 (66 percent versus 58 percent).
In addition, 62 percent of the Fortune 500 is now using YouTube. Another 2 percent (11 companies total) are dabbling with Pinterest.
While more large companies are using social media to promote their brand, a recent report from social engagement software developer Genesys says that despite the uptick in adoption, 55 percent of Fortune 500 companies shy away from using social media as a means for customer service and support.
"Many large consumer-facing companies are still struggling and not confident in their ability to deal with customer queries and complaints via social media," said Genesys' head of global sales, Tom Eggemeier. "Consumer-facing companies need to resolve this disconnect by developing a customer service strategy that understands and integrates social media channels across every customer touch point."
Viewing social media exclusively as a marketing tool fails to take into consideration why consumers follow brands online in the first place. While they certainly want to know about the latest deals and offers, consumers are increasingly interested in answers and solutions to real-time questions and problems, and they're not shy about using your business or brand's Facebook page to ask questions and complain about your response, or the lack there of.
When businesses and brands fail to monitor social utilities like Facebook, Twitter and even their own blogs, they do more damage than good. As a result, it doesn't really matter what percentage of the Fortune 500 uses social media. What matters is how they're using it.
Two of the most common questions Forrester receives from marketers are “How do I know if it’s worth having a community?” and “How can I prove to my executives that my community is worth their investment?