Community Managers
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Community Managers
Resources, tips, and insights from real live community managers!
Curated by Ally Greer
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Rescooped by Ally Greer from Public Relations & Social Marketing Insight
Scoop.it!

Meet Their Needs: Using Influence and Motivation In Marketing

Meet Their Needs: Using Influence and Motivation In Marketing | Community Managers | Scoop.it

Five star general and 34th president of the United States, Dwight D. Eisenhower, is credited with saying, “Motivation is the art of getting people to do what you want them to do because they want to."


To influence someone doesn’t mean that you make the decision for them. Rather, it means that you present persuasive reasons for them to make a decision that you want them to make. They’re still deciding, you’re just helping them make your decision.Basically, you show them why they should be motivated.


If you’re trying to get people to make the decision to click your link, read your blog post, download your eBook, subscribe to your feed, request your quote, buy your product, or purchase your service, you must influence them in a way that makes them motivated to do so....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 1, 2014 1:58 AM

Dude, Maslow's hierarchy of needs still works! :-)

Rescooped by Ally Greer from Curation Revolution
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How Community Saves The World - Ally, Tim, Jonathan & Marty [Video] #CMGRhangout

How Community Saves The World - Ally, Tim, Jonathan & Marty [Video] #CMGRhangout | Community Managers | Scoop.it

Fun Hanging out with Ally (from @Scoopit), Tim and Jonathan today. NOTE: We had some bumps and the conversation starts at the 6:00 mark.


Via Martin (Marty) Smith
Ally Greer's insight:

This morning's conversation was seriously awesome! Coming together, telling stories, and having a purpose is extremely inspiring. Check out the video to watch the entire talk!

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Crystal Coleman's curator insight, May 24, 2013 7:27 PM

Sad that I missed this, but look forward to watching the recording later. 

Brian Yanish - MarketingHits.com's curator insight, May 24, 2013 11:00 PM

Great Hangout!!!

Martin (Marty) Smith's comment, May 25, 2013 7:03 AM
Fun to talk about my favorite topics (Internet marketing, community, saving the world) with such dedicated and smart fellow travelers. Appreciate the invitation and the company : ).M