COMMUNITY MANAGEMENT - CM2
7.2K views | +0 today
Follow
COMMUNITY MANAGEMENT - CM2
I Provide services for clients to manage and optimize their image on Social Networks.especially on FACEBOOK to begin, then TWITTER, LINKED IN, FOURSQUARE, FLICK'R, SCOOP.IT, and at least G+.This presence represents a major stake today for any organization, profit-seeking or not, and requires a very good expertise of the social networks. It also requires a pad of consequent and contacts multi channels, hours spent to stay up the net, and to lead groups or communities. It is thus crucial to become attached to it and, so that it is assured in optimal conditions of success, to outsource it to an expert. At last, it requires to be multi lingual. Concerning me, it's : French, of course, then English, and Spanish. Philippe TREBAUL - 06 42 97 88 47 - @TheMisterFavor - @Socialfave - FACEBOOK  : https://www.facebook.com/CommunityManager2 Cies on IN: https://www.linkedin.com/company/c_m_2 AND: https://www.linkedin.com/company/socialfave Cie on G+: https://plus.google.com/104411165325240595169 Join me on FB: https://www.facebook.com/philippe.trebaul.bis Join me on IN: https://fr.linkedin.com/in/philippetrebaul FB Pages: https://www.facebook.com/SOCIALFAVE https://www.facebook.com/SOCIALFAVE.ON.TWITTER Cie on FB: https://www.facebook.com/pages/Socialfave/1662118604050540 Follow us! Philippe CEO of Socialfave www.socialfave.net contact@socialfave.net support@socialfave.net
Your new post is loading...
Your new post is loading...
Rescooped by Philippe Trebaul from visualizing social media
Scoop.it!

LinkedIn Profile Tips: Optimization Guide to Build your Profile

LinkedIn Profile Tips: Optimization Guide to Build your Profile | COMMUNITY MANAGEMENT - CM2 | Scoop.it

View these Linkedin Profile Tips to build and optimize your profile on the platform, as well as learn how to use the many features available to users.


Linkedin provides access to a multitude of features, make it the most advanced professional user base in the web, from which you could harness its technical platform to get the best out of it.

Here is a great infographic with facts about Linkedin Profile, followed by the tips to build your profile with optimization techniques.


Via Lauren Moss
more...
Cruise Line Class's curator insight, December 13, 2013 11:09 PM

I confess that I am not leveraging the wonderful tools available on Linkedin.  Great article with easy tips on what you can do today to optimize your profile, and help employers find you.

 

Make it a great day!

Stéphane Hardel's curator insight, December 15, 2013 11:12 AM

Soyez beaux soyez forts soyez convoités

Lori Wilk's curator insight, December 28, 2013 8:21 PM

One of the biggest mistakes I hear about is that people signup to be on a social media site and then they don't complete their profile which reduces their effectiveness. Yes- it's important to fully complete your profile.

Rescooped by Philippe Trebaul from visualizing social media
Scoop.it!

Social Media Infographic 2013 : Which platform is growing the fastest?

Social Media Infographic 2013 : Which platform is growing the fastest? | COMMUNITY MANAGEMENT - CM2 | Scoop.it

What is the most popular social network and which platform is growing the fastest? Find more of the latest facts infographic and figures about social media in 2013.


Via Lauren Moss
more...
Stéphane Hardel's curator insight, December 15, 2013 11:15 AM

C'est qui qui score le mieux ? Back to le monde impitoyable des médias sociaux

Brian S's curator insight, March 21, 2014 9:55 AM

Things are definitely changing with respect to how people use the World Wide Web!

Philippe Trebaul's curator insight, March 20, 4:41 AM

What is the most popular social network and which platform is growing the fastest? Find more of the latest facts infographic and figures about social media in 2013.

Rescooped by Philippe Trebaul from Social Media Feed
Scoop.it!

Infographic: The Incredible Growth of Web Usage [1984-2013]

Infographic: The Incredible Growth of Web Usage [1984-2013] | COMMUNITY MANAGEMENT - CM2 | Scoop.it

In the three decades since the Internet evolved from an experimental band of academic and government computer systems into a globe-spanning network of interconnected systems, the amount of time spent online has grown to rival (or even exceed) the time spent living offline. Personal computers, tablets and smartphones have made the connected life a reality, and the number of folks pursuing it has exploded.

 

Find more details at the link.


Via Lauren Moss, Rim Riahi
more...
Andrew Earnshaw's curator insight, September 20, 2013 8:23 PM

Yes, I too can remember when there wasn't an Internet. Is there an application that's not yet been produced. What next will we all wonder how we did without ?

Al Marqz's curator insight, September 28, 2013 12:14 AM

La humanidad en bloque ha optado por la gran Red y de ésta, por las redes sociales... ¡Larga vida a la web!

Pallab Kakoti's curator insight, April 16, 2014 12:44 PM

The rise & rise of web usage is one of the most unifying & reformative development to have impacted on a global scale. An insightful info-graphic that offers a unique purview from the inception days of internet to the latest trend of app usage estimating an annual revenue of $24 billion.

 

A pure delight that's not to be missed #PlbKkt for #hshdsh via #blogs4bytes //

Rescooped by Philippe Trebaul from Social Media Feed
Scoop.it!

How 3 Different Generations Use The Internet - Edudemic

How 3 Different Generations Use The Internet - Edudemic | COMMUNITY MANAGEMENT - CM2 | Scoop.it

There's a stark difference between how different generations use and share content on the web. This visual breakdown sheds some light on the future.


Via Ivo Nový, Rim Riahi
more...
Rim Riahi's curator insight, September 15, 2013 9:00 AM

There's a stark difference between how different generations use and share content on the web. This visual breakdown sheds some light on the future.

Angie Mc's curator insight, September 16, 2013 6:17 AM

"The millennial generation seems to be far and away the most connected and ready to share online. 20% of all members of that generation have posted a video of themselves online. That’s compared to just 2% of the boomer generation."

Rescooped by Philippe Trebaul from Social Media Feed
Scoop.it!

10 Top Google Plus Tools for Digital Marketers - Business 2 Community

10 Top Google Plus Tools for Digital Marketers - Business 2 Community | COMMUNITY MANAGEMENT - CM2 | Scoop.it

RT @JerryTran3000: 10 Top Google Plus Tools for Digital Marketers http://t.co/P9MJe9vJ3O

#googleplus #google #plus #socialmedia #social #m…


Via Rami Kantari, Rim Riahi
more...
Rim Riahi's curator insight, September 23, 2013 5:57 AM

10 Top Google Plus Tools for Digital Marketers http://t.co/P9MJe9vJ3O ;

#googleplus #google #plus #socialmedia #socia

Rescooped by Philippe Trebaul from Social Media Feed
Scoop.it!

Best Twitter Practices | Social Media Today

Best Twitter Practices | Social Media Today | COMMUNITY MANAGEMENT - CM2 | Scoop.it

Did you know, 400 million tweets are sent out per day! Yeah, to say the least Twitter can be an overwhelming social media platform to tackle.

 

How do you use Twitter as an effective marketing tool with all of those other tweets out there?

 

While it may seem impossible to get your 140 character messages seen, this list of best Twitter practices will help and act as a good guidelines for developing an effective Twitter marketing strategy.


Via Ivo Nový, Rim Riahi
more...
Rim Riahi's curator insight, September 23, 2013 6:06 AM
Did you know, 400 million tweets are sent out per day! Yeah, to say the least Twitter can be an overwhelming social media platform to tackle.

 

How do you use Twitter as an effective marketing tool with all of those other tweets out there?

 

While it may seem impossible to get your 140 character messages seen, this list of best Twitter practices will help and act as a good guidelines for developing an effective Twitter marketing strategy.

Rescooped by Philippe Trebaul from Thought Leadership and Online Presence
Scoop.it!

Crowdfunding Tip of the Week: Becoming a Thought Leader with Scoop.it

Crowdfunding Tip of the Week: Becoming a Thought Leader with Scoop.it | COMMUNITY MANAGEMENT - CM2 | Scoop.it

"Not sure how to get the message out about your crowdfunding campaign? Tip from Rose Spinelli to help your cause."


Via Marc Rougier
more...
Marc Rougier's curator insight, October 31, 2013 1:10 AM

The success of a crowdfunding campaign require press attention, which is earned by demonstrating expertise and leadership.


Rose Spinelli, thought leader in crowdfunding, explains how Scoopit can help you achieve just this.

Rescooped by Philippe Trebaul from Thought Leadership and Online Presence
Scoop.it!

What is Thought Leadership?

What is Thought Leadership? | COMMUNITY MANAGEMENT - CM2 | Scoop.it
What is thought leadership? It's become a cliché over the past few years. This post sets the record straight about what thought leadership is and isn't.

Via Marc Rougier
more...
Marc Rougier's curator insight, October 31, 2013 1:35 AM

Whether we go for Joel Kurtzman definition "cutting edge thinkers" to a more achievable goal of demonstrating expertise to your customers, what does it mean to be a thought leader and how to achieve it. 

Marie Domingo's curator insight, October 31, 2013 10:32 PM

I think thought leadership is often confused with industry leadership.

Serge Meunier's comment, November 1, 2013 10:44 AM
Hello Marc, je ne sais si vous connaissez et appréciez ou apprécierez Derek Sivers : il y a là une diagonale pas sans humour ni à mon avis pertinence quand au leadership. Amicalement, Serge - De France. http://sco.lt/7eWKIr
Rescooped by Philippe Trebaul from Thought Leadership and Online Presence
Scoop.it!

How to Grow Your Personal Brand When You're an Introvert

How to Grow Your Personal Brand When You're an Introvert | COMMUNITY MANAGEMENT - CM2 | Scoop.it

"I had just finished a talk at a leading technology company when an engineer approached me. “I liked your ideas about personal branding, and I can see how they’d work,” he told me. “But most of them aren’t for me—I’m an introvert. Is there anything I can do?


Via Marc Rougier
more...
Marc Rougier's curator insight, October 31, 2013 10:19 PM

Developing your personal brand and being an introvert might sound like contradictory. This article explains that it's not - and that Social Media is an accessible way for introverts to demonstrate thought leadership, without having to become extrovert.

Rescooped by Philippe Trebaul from Thought Leadership and Online Presence
Scoop.it!

12 Tips for Personal Branding on Google+

12 Tips for Personal Branding on Google+ | COMMUNITY MANAGEMENT - CM2 | Scoop.it
Power Plusser Stephan Hovnanian shares his 12 Most Tried-and-True Tips for Personal Branding on Google+.

Via Marc Rougier
more...
Marc Rougier's curator insight, November 1, 2013 6:35 AM

A practical and pragmatic list of tips to develop your personal brand on Google+.


Most of these apply to whichever destination or media you want to shine on: e.g., "sharing relevant content".


Having a curation page (one of the most effective way to demonstrate your thought leadership) is mentionned. Curation is a way to feed those social presence where you want or need to share relevant content on a regular basis.


And yes, there's more to it :)

Rescooped by Philippe Trebaul from Thought Leadership and Online Presence
Scoop.it!

How to Become a Thought Leader. Tips from Robert Scoble


Via Marc Rougier
more...
Pedro Barbosa's curator insight, November 3, 2013 4:27 PM

Uma opinião interessante

 

Pedro Barbosa | www.harvardtrends.com | www.pbarbosa.com

lorrinda's curator insight, November 7, 2013 10:53 AM

start with one thing

Marc Rougier's comment, November 8, 2013 5:28 PM
Thanks much @Brian Yanish - MarketingHits.com :)
Rescooped by Philippe Trebaul from Thought Leadership and Online Presence
Scoop.it!

Building Thought Leadership through Content Curation

Presentation given at WebCom Montreal, November 16, 2011 (content curation VS aggregation http://t.co/qFFzqBHwaa)

Via Marc Rougier
more...
Marc Rougier's curator insight, November 2, 2013 3:51 AM

A comprehensive presentation on how to become a Curation King to build Thought Leadership by Corinne WeisgerberNot recent (2011) but still totally relevant.


I totally agree with the depiction of curation: how different it is from aggregation; and how important it is for the curator to add a value above and beyond it's selection: context, perspective and organization. These, by the way, is the DNA of Scoop.it and the raison d'être of its "insight" box :)


I'd add to it that the curator can also have a message, a personal story (even subjective, even biased) on the topic he curates: he/she needs to be involved, passionate or expert - he/she is not just a collector.


This is why content curation is so beautifuly correlated to demonstrating thought leadership.

Marilyn Moran's curator insight, November 20, 2013 1:45 AM

Want to learn how to Build Thought Leadership Through Content Curation? Check out this presentation and learn the difference between content curation vs. aggregation. Good stuff here!

Rescooped by Philippe Trebaul from Thought Leadership and Online Presence
Scoop.it!

The Beginner’s Guide to Personal Branding

The Beginner’s Guide to Personal Branding | COMMUNITY MANAGEMENT - CM2 | Scoop.it

Via Marc Rougier
more...
Marc Rougier's curator insight, November 4, 2013 9:10 PM

Neat definition of what YOUR personal brand is.


(I also love the presentation format by itself: great demonstration of the power of "one idea per slide" and "more pics than words" => inspiration).


Two interesting sentences found in this presentation:


"How can I serve others?"


" A personal brand should be a promise".


As for how to achieve it, this is not part of this presentation ;)

lorrinda's curator insight, November 7, 2013 10:44 AM

micropreneur means it's all about you...  brand yourself

Chiale Stéphanie's comment, November 9, 2013 1:27 AM
Valoriser son image sans trahir son identité
Rescooped by Philippe Trebaul from visualizing social media
Scoop.it!

News On Facebook: How Social Media Is Changing News Consumption

News On Facebook: How Social Media Is Changing News Consumption | COMMUNITY MANAGEMENT - CM2 | Scoop.it

Almost half of all adult Facebook users said that they “never” get news on the social network, which amounts to 30% of the adult U.S. population.

Most of those who find news on Facebook are not actively seeking it, according to the study data. Rather, some 78% said that it happened inadvertently -- they were on Facebook for another reason, and a news tidbit just happened to be featured in their newsfeed. Only 22% said they were actively looking for news on their newsfeeds.

Those who consume news on Facebook tend to be younger, the same age group that is much less likely to be engaged with news on other platforms.

The study also found that news consumption on Facebook did not replace other news-consumption activities.


Find more insights from the study's findings at this infographic.


Via Lauren Moss
more...
Cllr Jane MA Martin's curator insight, October 31, 2013 8:49 AM

We all need to embrace this if we don't want to be left behind

ExploreCurate's curator insight, November 2, 2013 9:34 AM

I love these pompous graphics images. When you have to scroll, you know their are important. Consumer behavior has always been key. At least for the marketers.

 

Newspapers saw early social media as a threat. Now they need to be friends with monsters like Facebook. Content is king. Distribution is everything. If you are a newspaper. Probably consumer behavior (and consumtion particulary) should be on top of every newspaper agenda.

 

Sign up and receive monthly digital business insights.

Curated for you and free to share http://bit.ly/1f9UXDG .

MJUNCKE's curator insight, November 3, 2013 1:47 PM

Facebook doesn't replace our known News-Resources, but it's more and more becoming an additonal News-Ressource for us.

Rescooped by Philippe Trebaul from visualizing social media
Scoop.it!

25 Years Of Technology Evolution [INFOGRAPHIC] - AllTwitter

25 Years Of Technology Evolution [INFOGRAPHIC] - AllTwitter | COMMUNITY MANAGEMENT - CM2 | Scoop.it

Before Twitter, there was Facebook. Before Facebook, there was Napster. Before Napster, there was Google, and Amazon.

In this infographic, UK IT provider Insight examines the past 25 years of technology evolution, beginning with the creation of Microsoft Office in 1989 and ending with 2013′s Internet Protocol version 6 (IPv6) launch.


Via Lauren Moss
more...
Fiona MacDonald's curator insight, November 5, 2013 7:03 PM

Oof, I feel old now! I can hardly remember what I did on a PC before the internet was available and yet I was always on them!

Shonisani Masidwali's curator insight, November 6, 2013 6:57 AM

Before Twitter, there was Facebook. Before Facebook, there was Napster. Before Napster, there was Google, and Amazon.

Jenny Bourbiel's curator insight, November 7, 2013 1:49 AM

When did you jump onto the technology bandwagon? 

Rescooped by Philippe Trebaul from Social Media Feed
Scoop.it!

5 LinkedIn Practices For Great Word Of Mouth

5 LinkedIn Practices For Great Word Of Mouth | COMMUNITY MANAGEMENT - CM2 | Scoop.it

LinkedIn is one of the most business-friendly social sites – focusing on brand networking as its primary goal. It is easy for personal brands to enter into the site and begin sharing their abilities with the audience.

 

So what are best practices on LinkedIn for great word of mouth?

 

While opening a LinkedIn account is a no-brainer, applying the right techniques to the right areas for you to generate ideal word of mouth marketing can be a bit tricky as your new associates begin sharing you with their own networks.


Via Geoffrey Vertlieb, Ivo Nový, Rim Riahi
more...
Rim Riahi's curator insight, August 14, 2013 6:18 AM

LinkedIn is one of the most business-friendly social sites – focusing on brand networking as its primary goal. It is easy for personal brands to enter into the site and begin sharing their abilities with the audience.

Rescooped by Philippe Trebaul from Social Media Feed
Scoop.it!

Tell Me Something I Don't Know About Women in the Workplace

Tell Me Something I Don't Know About Women in the Workplace | COMMUNITY MANAGEMENT - CM2 | Scoop.it
An overview of the often startling research on female leadership.

Via Maria Rachelle, Rim Riahi
more...
Rim Riahi's curator insight, August 28, 2013 6:49 AM

A recent study found that female leaders bested their male peers on traits like empathy, influence, and conflict management, and even have a slight edge when it comes to being self-aware. 

Jonathan Kaus's curator insight, April 22, 2014 3:33 PM

This article contains facts about women and how they do not make up a large part of the work force and facts about how they are discriminated against in the workplace. This relates to HTS because the women in Saudi Arabia can't find jobs because the men do not want them working. 

Summer L's curator insight, May 8, 2014 4:16 PM

This article speaks of how women are speaking up and having a lot of leadership in the office and outworking the men. 

Rescooped by Philippe Trebaul from Social Media Feed
Scoop.it!

Everyone Is an Influencer on Something

Everyone Is an Influencer on Something | COMMUNITY MANAGEMENT - CM2 | Scoop.it

Question your influencer’s motivations for sharing: are they benefitting in a way that’s authentic, or are they in it for something else?

 

Every human has 3-dimensional experiences, which makes every perspective different from the next, without potential of complete replication.

 

These experiences become uniquely shareable. This level of sharing comes at us every day in advertising, on the radio, in a magazine, or on television. But NONE of this is as strong as your closest friend telling you what they think around that same topic. The next time you are talking with someone, take note about how many experiences were mentioned (or inferred) and whether it made an impact on the way you spend your time and money. People influence people.

 

from www.socialmediatoday.com


Via Ivo Nový, Rim Riahi
more...
Rim Riahi's curator insight, September 5, 2013 6:59 AM

Question your influencer’s motivations for sharing: are they benefitting in a way that’s authentic, or are they in it for something else?

 

Every human has 3-dimensional experiences, which makes every perspective different from the next, without potential of complete replication.

Rim Riahi's curator insight, September 5, 2013 7:00 AM

Question your influencer’s motivations for sharing: are they benefitting in a way that’s authentic, or are they in it for something else?

 

Every human has 3-dimensional experiences, which makes every perspective different from the next, without potential of complete replication.

Rescooped by Philippe Trebaul from Social Media Feed
Scoop.it!

5 Reasons Pinterest’s Search Engine Is Better Than Google’s

5 Reasons Pinterest’s Search Engine Is Better Than Google’s | COMMUNITY MANAGEMENT - CM2 | Scoop.it

Pinterest is a lifestyle searching tool for millions of people.

 

People go on there with excited eyes to look for amazing recipes to cook for dinner that weekend, find ways to dress to the tens for a special date, or find creative educational materials to teach children with.

 

Millions of users turn to Pinterest to enhance their lifestyle. And they are doing so by using the search function on Pinterest. Here’s a fun fact.

 

Did you know that Google has a search engine just for recipes? It’s been around for years, but almost nobody I know uses it.

 

Instead, most people I know automatically go to Pinterest if they want to find recipes to try out.

 

That’s not the only reason Pinterest is better than Google.

 

Here are 5 reasons why Pinterest’s search engine is better than Google.

 

Read more at: http://www.business2community.com/pinterest/5-reasons-pinterests-search-engine-is-better-than-googles-0589281

 


Via Antonino Militello, Philippe Trebaul, Rim Riahi
more...
Online Marketing Man's curator insight, March 25, 5:30 PM
Find really targeted people.
jasmine moriah gabrielle hummel's curator insight, April 7, 12:37 AM
I still think google is better than pinterest
Willem Kuypers's curator insight, April 11, 1:56 PM
Google est de moins en moins pertinent pour nos recherches sur internet. Voici explication pour utiliser Pinterest.
Rescooped by Philippe Trebaul from Thought Leadership and Online Presence
Scoop.it!

Strauss: Entrepreneurs as 'thought leaders'

Strauss: Entrepreneurs as 'thought leaders' | COMMUNITY MANAGEMENT - CM2 | Scoop.it
Today, we all have ready-made tools available to become a thought leader.

Via Marc Rougier
more...
Marc Rougier's curator insight, October 31, 2013 12:50 AM

Steve Strauss explains how demonstrating Thought Leadership has become harder (more competition) and easier (the web is an open space!) over time. And why it's important for business. Gives 5 pragmatic tips.

Rescooped by Philippe Trebaul from Thought Leadership and Online Presence
Scoop.it!

You're All Media Companies

You're All Media Companies | COMMUNITY MANAGEMENT - CM2 | Scoop.it
The internet has disrupted publishing – you read books on Kindle and iPad.The internet has disrupted music – we download it instead of buying CDs.The internet has disrupted commerce – you're going to...

Via Guillaume Decugis
more...
Jon Koob's curator insight, October 31, 2013 7:58 PM

Realllllly interesting concept here. We're ALL media companies...just give this a read.

ExploreCurate's curator insight, October 31, 2013 11:57 PM

And thats why everyone need media consultants :-)

ELISA TANGKEARUNG's curator insight, November 1, 2013 7:05 AM

am sure that you are...:)

Rescooped by Philippe Trebaul from Thought Leadership and Online Presence
Scoop.it!

The Thought Leader Interview: Loran Nordgren


Via Marc Rougier
more...
Marc Rougier's curator insight, October 31, 2013 5:35 PM

Discussion with the cofounder of the unconscious thought theory. An abstract that "right brain-ed" people will like:


"Those who engage in a incubation process outperform those who just analyze".


Count me in ;)


(ps: unfortunately this scoop is not a slide deck but a text copied in slide format).

Rescooped by Philippe Trebaul from Thought Leadership and Online Presence
Scoop.it!

Social Media for Thought Leadership

"How social media can be used for thought leadership".


Via Marc Rougier
more...
Marc Rougier's curator insight, November 1, 2013 6:51 AM

In today's world, it's probably impossible to decorrelate Thought Leadership and Social Media.


This presentation summarizes 6 "essentials" (listed below) and then suggests 10 steps (and practical examples) to excute. The essentials:


  1. Focus
  2. Insight
  3. Value
  4. Uniqueness
  5. Authenticity
  6. Commitment


I like the fact that #1 is the same #1 as in the Robert Scoble interview.


I believe that 5 out of 6 can be achieved by means of will, organization, goal settings. #4, uniqueness, is less obvious. It might be the difference between leaders and geniuses. One can fight its way to thought leadership (it's certainly not easy but it's achievable).

Rescooped by Philippe Trebaul from Thought Leadership and Online Presence
Scoop.it!

10 point thought leadership system

10 point thought leadership system | COMMUNITY MANAGEMENT - CM2 | Scoop.it

Via Marc Rougier
more...
Marc Rougier's curator insight, November 1, 2013 8:01 PM

I might be a bit optimistic to believe there is a sure-win, easy system to establishing Thought Leadership. But planning is certainly useful. I like this slide because it's clear, simple, practical and makes is appear achievable!


And I also like to see Content at the core of it.


By Potion.

Rescooped by Philippe Trebaul from Thought Leadership and Online Presence
Scoop.it!

Four Ways Content Marketing Builds on Thought Leadership

Four Ways Content Marketing Builds on Thought Leadership | COMMUNITY MANAGEMENT - CM2 | Scoop.it
Content marketing is now an integral element of public relations and is an extension of the notion of thought leadership. It varies the thought leadership approach in four ways:

Via Marc Rougier
more...
Marc Rougier's curator insight, November 2, 2013 3:37 AM

Great inside by Jeff Bullas.


Establishing and demonstrating Thought Leadership on social media requires to share and publish relevant quality content on a regular basis; it requires a content marketing strategy.


Jeff explains how this strategy embraces content creation and content curation. And brilliantly states how your content strategy should cover your values and the values of your ecosystem and audience; and not just talk about you:


"Your story travels further the less you mention your brand".


And Jeff certainly knows what he is talking about.

lorrinda's curator insight, November 7, 2013 10:46 AM

"your content strategy should cover your values and the values of your ecosystem and audience; and not just talk about you:  "Your story travels further the less you mention your brand"