How to Build the Perfect Tweet: an infographic guide | COMMUNITY MANAGEMENT - CM2 | Scoop.it

A tweet only has 140 characters; with such a small amount of characters at your disposal, you need to make the most of each one.


The perfect tweet consists of three main parts: your message, a link and blank space. Here's what each section should include:

Message:

  • Call to action: Tell readers what you want them to do.
  • Hashtags: Include one or two to increase your reach among people who don't follow you.
  • Tone: Use your own voice, but in a professional way.
  • Format: Use a mix of headlines, questions and statistics to drive clicks and retweets.

Link:

  • Shortened URLs: Bit.ly links earn the most retweets.

Blank space:

  • Leave room for at least 20 characters at the end of your tweet so retweeters can add comments.

Check out the graphic for more information...


Via Lauren Moss