COMMUNITY MANAGEMENT - CM2
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COMMUNITY MANAGEMENT - CM2
I Provide services for clients to manage and optimize their image on Social Networks.especially on FACEBOOK to begin, then TWITTER, LINKED IN, FOURSQUARE, FLICK'R, SCOOP.IT, and at least G+.This presence represents a major stake today for any organization, profit-seeking or not, and requires a very good expertise of the social networks. It also requires a pad of consequent and contacts multi channels, hours spent to stay up the net, and to lead groups or communities. It is thus crucial to become attached to it and, so that it is assured in optimal conditions of success, to outsource it to an expert. At last, it requires to be multi lingual. Concerning me, it's : French, of course, then English, and Spanish. Philippe TREBAUL - 06 42 97 88 47 - @TheMisterFavor - @Socialfave - FACEBOOK  : https://www.facebook.com/CommunityManager2 Cies on IN: https://www.linkedin.com/company/c_m_2 AND: https://www.linkedin.com/company/socialfave Cie on G+: https://plus.google.com/104411165325240595169 Join me on FB: https://www.facebook.com/philippe.trebaul.bis Join me on IN: https://fr.linkedin.com/in/philippetrebaul FB Pages: https://www.facebook.com/SOCIALFAVE https://www.facebook.com/SOCIALFAVE.ON.TWITTER Cie on FB: https://www.facebook.com/pages/Socialfave/1662118604050540 Follow us! Philippe CEO of Socialfave www.socialfave.net contact@socialfave.net support@socialfave.net
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Rescooped by Philippe Trebaul from visualizing social media
Scoop.it!

6 case studies & infographics: the optimal time to send emails

6 case studies & infographics: the optimal time to send emails | COMMUNITY MANAGEMENT - CM2 | Scoop.it

Email has the potential to deliver a strong ROI for marketers, though the precise response rates depend on a number of factors including the subject line, type of offers and the time of day the email is sent.

The best way of accurately finding the optimal time of day to send your emails is to run tests, taking into account fluctuations around pay day and annual events such as Christmas and bank holidays.

According to the Econsultancy/Adestra Email Marketing Industry Census 2013 only half of businesses (49%) are currently testing the time and day of their email messages, so either the other 51% already know the optimum time or they're working off a hunch. 


So to give some food for thought on where to start looking and testing, here are six case studies and infographics that look at the best time and day of the week to send emails...


Via Lauren Moss
more...
John van den Brink's curator insight, May 10, 2013 2:23 PM

Great infographic!

Nedko Aldev's curator insight, May 13, 2013 3:38 AM

add your insight...

 
Susan Myburgh's comment, May 13, 2013 10:09 PM
None of these take into account time zone changes. For example, I live in Australia and deal with Africa, Europe and the US. Just sayin'.
Rescooped by Philippe Trebaul from visualizing social media
Scoop.it!

Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC]

Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | COMMUNITY MANAGEMENT - CM2 | Scoop.it

A recent study revealed that almost half of companies are not monitoring their online social media communities.


More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns.

Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way.

This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business.


Via Lauren Moss
more...
Irvin Banut's comment, April 19, 2013 3:49 PM
Thank you so much Martin for this valuable insight. I will definitely check out Google+ as well.
Karl Wabst's curator insight, April 21, 2013 3:32 PM

The recent SEC ruling on Regulation FD may bring more attention to social media monitoring. http://sco.lt/5GMM1x

Drew Hodges's curator insight, February 19, 2015 5:58 PM

This article looks at how we have almost become lazy with our sampling methods. For example when we look up keyword searches like a brand name, it is more effective to look at the whole conversation. Another common metric we use is using sample sets of data, although there is so much data it would be impossible to look at every single piece of data, it is important to set a sample size big enough so that the data has minimal outliers. For example a sample size of 10 might give you a totally different picture than a sample size of 100.  

 

What is not talked about in this article that was touched on in class was the idea of getting the whole picture. For example with software they may be using keywords like they say in the article but it may not have the typical connotation when read in context of the statement. 

Rescooped by Philippe Trebaul from visualizing social media
Scoop.it!

4 Big Social Media Lessons from Small Businesses [INFOGRAPHIC]

4 Big Social Media Lessons from Small Businesses [INFOGRAPHIC] | COMMUNITY MANAGEMENT - CM2 | Scoop.it

Social Media is not just a method only being utilized by big brands anymore. Small businesses are starting to embrace and implement social techniques on a grander scale.


A 2012 SMB Group Study found that 20% of small businesses use social in an ad hoc, informal way- to generate leads and drive traffic to websites. The study also revealed that 24% of small businesses are using social in strategic and structured way, including data analysis of market trends and customer driven product ideas.


The businesses practicing strategic social media enjoyed a higher level of integration amongst their departments. The largest disparity between the two groups was uncovered in Customer Service. Only 8% of the companies with an informal social media environment had integrated into Customer Service, while an impressive 43% of the strategic social group integrated Customer Service.

That's quite a difference and food for though if your small business just kicking the tire with little or no social presence.


Via Lauren Moss
more...
Rescooped by Philippe Trebaul from visualizing social media
Scoop.it!

Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC]

Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | COMMUNITY MANAGEMENT - CM2 | Scoop.it

A recent study revealed that almost half of companies are not monitoring their online social media communities.


More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns.

Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way.

This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business.


Via Lauren Moss
more...
Irvin Banut's comment, April 19, 2013 3:49 PM
Thank you so much Martin for this valuable insight. I will definitely check out Google+ as well.
Karl Wabst's curator insight, April 21, 2013 3:32 PM

The recent SEC ruling on Regulation FD may bring more attention to social media monitoring. http://sco.lt/5GMM1x

Drew Hodges's curator insight, February 19, 2015 5:58 PM

This article looks at how we have almost become lazy with our sampling methods. For example when we look up keyword searches like a brand name, it is more effective to look at the whole conversation. Another common metric we use is using sample sets of data, although there is so much data it would be impossible to look at every single piece of data, it is important to set a sample size big enough so that the data has minimal outliers. For example a sample size of 10 might give you a totally different picture than a sample size of 100.  

 

What is not talked about in this article that was touched on in class was the idea of getting the whole picture. For example with software they may be using keywords like they say in the article but it may not have the typical connotation when read in context of the statement.