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The Changing Definition of Inbound Marketing: Why SEOs & SEMs Should Care

The Changing Definition of Inbound Marketing: Why SEOs & SEMs Should Care | Clusterworks - integrated internet marketing | Scoop.it

A lot of marketers are rolling their eyes and wondering why we need another term – inbound marketing – when SEO, PPC (or SEM), etc., worked just fine before. So, what is inbound marketing, anyway? And why should you care?

 

Inbound Marketing: When Customers Come To You Just like inbound flights are the ones arriving at the airport, “inbound marketing” refers to marketing activities that bring leads and customers in when they’re ready, rather than you having to go out and wave your arms to try to get people’s attention.

 

SEO is a classic example of inbound marketing, since it typically works like this: A woman’s alarm clock stops working and she realizes she needs a new one. She goes online to research alarm clocks that aren’t too expensive and have good reviews. She uses Google to search for [best alarm clock]. She clicks on a few results and decides to order one.

 

If you happen to be a purveyor of alarm clocks, this is a dream come true for you! You didn’t have to cold call people on the off chance that they might need an alarm clock that week. You didn’t have to spend a lot of money blasting information about your alarm clocks over the radio or on billboards, reaching far more people than necessary. Your target customer found you when she was ready to buy....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 2, 2013 2:00 PM

A helpful overview of inbound marketing and how to use it.

MTD's curator insight, June 3, 2013 6:30 AM

Inbound, if it means anything at all, means getting attention and action in the most natural and organic way possible. Be as unlike marketing as possible. Be where your buyers are, when they're there, and ensure that you're thought about when they enter the point of need. Let them construct the funnel - because otherwise, it's fake, and this comes out in your sales. Make marketing real: make it organic: make it work. 

Frédéric Pressac's curator insight, March 10, 6:20 AM

Frédéric Pressac

Consultant Web Marketing

Tel: 0678035284

Mail: thetafred@gmail.com

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Squid newsletter : 7 Ways to Optimize a National Site for Local Search

Squid newsletter : 7 Ways to Optimize a National Site for Local Search | Clusterworks - integrated internet marketing | Scoop.it
I.I.M. stand for integrated internet marketing. We help companies to set up their integrated system in english, nederlands and français
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Squid-newsletter : How To Get More Twitter Followers

Squid-newsletter : How To Get More Twitter Followers | Clusterworks - integrated internet marketing | Scoop.it
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Internet Marketing Integration Free Book (MRR license) free download new 2013 : Books > Ebooks - Mininova

Torrent details: 2 seeds, 0 leechers, 115 downloads, added 4 hours ago in Books > Ebooks (Internet Marketing Integration Free Book (MRR license) free download new 2013: Category: Books
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Squid newsletter : 9 Prime Rules For Running A Successful Online Business

Squid newsletter : 9 Prime Rules For Running A Successful Online Business | Clusterworks - integrated internet marketing | Scoop.it
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Squid newsletter : The 4 Most Essential Components of An Email

Squid newsletter : The 4 Most Essential Components of An Email | Clusterworks - integrated internet marketing | Scoop.it
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The 10 Most Influential Internet Marketers (Part 1)

The 10 Most Influential Internet Marketers (Part 1) | Clusterworks - integrated internet marketing | Scoop.it
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