In the beginning it’s tempting to check your email all day long, especially in the morning after you’ve been offline for eight or ten hours – Maybe you finally made a sale or one of your readers tried to contact you. Eventually, though, you’re going to be bombarded with email and all that checking can eat into your productivity, especially if you check as soon as you sit down at your computer. Here are three reasons you don’t want to check your email first thing in the morning.
In my last four posts I’ve shared some of the lessons that I’ve learned from helping set up lullubee.com, a new business that makes and markets kits for making crafts. After we launched the site and figured out how to take ordersand ship products, the next task we faced was to get more visitors to the site, and ultimately more sales. In the next few posts I’ll cover several of the techniques we implemented, but in this post I’ll focus on Facebookmarketing.
The first thing we did was to set up our Facebook Page, as recommended in Facebooks “Four Steps to Business success on Facebook“.
Once you set up your page, you need to get users to visit it and, hopefully, to “like” it. The reason you want people to like your page is that your posts will then appear on that users news feed. Over time this will allow you, according to Facebook, to start “building loyalty and creating opportunities to generate sales.” The first method to get likes is to promote it on your own website using Facebook social plugins. As this costs nothing, you may as well do it, but the percentage of visitors that click on these is typically very small. The second is to purchase Facebook Ads that persuade people to visit your page and to like it. The irony of spending money to promote our Facebook page instead of our site was not lost on us.
I agree with Forbes! I feel like FB pages are getting more expensive to own and operate. I make more connections on Twitter per day then I do on FB in a week. Every since I converted my Profile into a page it has been a nightmare! When I try to connect with a person or service, upon login, I am directed to their ad campaign page. It is getting so annoying! G+, Pinrest, and Twitter have become my marketing method of choice. Has anyone noticed this as well?