|Scooped by Viola Allen|
It is quite common to experience a scenario when a customer calls the sales department for purchasing any product and at the same time, he wants to know the billing details which turn out to be the job of some other department. This is where the ‘waiting issue’ hits and the customer is placed on hold while the two departments mutually share information and get back to the customer. This situation would be more awful when this cross-sharing of information underwent more than two departments.
This is exactly where CRM software can be put to right use. This software clubbed with the agility introduced by cloud offers real time sharing of databases which not only presents the actual picture of the business at a certain point of time but also offers the most filtered and descriptive results for any client.
CRM Software-Its Role and Limits...
In the above described situation, what if you know about the clear preferences and choices of your potential customer as when matched against his name or customer ID? Obviously, you will be able to serve existing customers with more readily available information and in time-bound manner. This way, the information traffic can be well managed and also the employee efficacy and overall business productivity can be raised.
In CRM software, the database is centrally stored on a server and can be easily accessible on real time basis. There is provision for a series of clustered fields which stores various data entries like customer’s contacts details, preferred sold items, their prices, shipping information and personal information of the customers. This stored database is far better than the otherwise mechanically stored database on individual computers. With such an application, you don’t need to store several copies of the same data at various computers. The benefits rolled out of this software are:
Time and resource optimization with well-filtered and concise dataQualitative response to customers in a timely fashionDetailed track of both sales and customers flow of your businessReal-time editing and sharing of system
After the series of benefits rise the limits of this type of software usage. With in-house server, complex connections and installation on a series of computers, the costs inflate to an exceptional level. This makes it practically infeasible for businesses with relatively a smaller set of customers or with insufficient monetary resources. This is where the reach of CRM ends and that of cloud starts.
Where does cloud play its role in making the CRM software integration successful?
Cloud makes it easy for customers to have their CRM software hosted on some remote third-party server. This server allows access to any desired number of individuals who hold authentication to access the same. These individuals can monitor and update the data in real-time and consistent results can be obtained. The robustness of data in this application structure eliminates the fear of system clashes. Moreover, all CRM functionality can be easily accessed via mobile or laptop beyond graphical boundaries. Data management is thus empowered with the amalgamation of cloud and CRM software.