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4 Psychological Ideas for Creating a Stellar Content Strategy

4 Psychological Ideas for Creating a Stellar Content Strategy | Techie, Geekery, and Gurus | Scoop.it

How well does your content strategy heed consumer behavior? Understanding these four psychological principles can help.


Via Kamal Bennani
snappstare's insight:

Halo effect and #FOMO are two ways to elevate a brand with a motivated audience ... turning a community into a tribe mentality is also a way to look at it. 

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snappstare's curator insight, September 19, 2015 10:04 AM

Another way to look at it is treating a community with a tribe mentality. From halo effect to #FOMO, keep them engaged as individuals and as a group. 

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Data-driven decision making

Data-driven decision making | Techie, Geekery, and Gurus | Scoop.it

II heard a marketer say recently, “Publishing numbers in a powerpoint deck does not make them true.”

 

We have never had greater access to data to make decisions. But it has also never been easier to cherry pick data to support whatever point we’re trying to make.Being data-driven in our decision making increasingly means being data-skeptical....


Via Jeff Domansky
snappstare's insight:

Finding the right data to tell your story isn't magic or fiction. That's why we have a Truth Tank @Deutschinc

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Jeff Domansky's curator insight, August 24, 2015 11:53 AM

Morning funnies from Tom Fishburne, the Marketoonist.

YoloCommunications's curator insight, August 25, 2015 5:59 AM

Data without proper interpretation and translation into actionable strategy is simply hoarding storage space

rodrick rajive lal's curator insight, August 28, 2015 2:58 AM

Data when added to presentations, make the presentations look authenitic, this is perhaps because a lot of us respect the power on numbers and figures. I like the way some presenters literally present their data with a flourish as if la voila, the magic is already done, I have sold my idea to the audience, they are mine now!

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A Helpful App for Blind Subway Riders

A Helpful App for Blind Subway Riders | Techie, Geekery, and Gurus | Scoop.it
A mobile app and guidance system concept called Lantern may one day help blind New Yorkers navigate the city’s convoluted subway system. The app works by communicating with bottle cap-sized beacons located around a subway platform, directing users...
snappstare's insight:

beacons for good

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Four Major Challenges for Dating Sites & Apps

As dating sites and apps like Tinder and eharmony continue to grow in popularity, many of the companies behind them are finding it difficult to compete in the ...
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10 Reasons For Choosing Google Apps Over Microsoft Office 365

10 Reasons For Choosing Google Apps Over Microsoft Office 365 | Techie, Geekery, and Gurus | Scoop.it
Get on the Google bandwagon....

Via kathy pryor
snappstare's insight:

not sure this makes sense.

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Cisco Visualization | Growth in the Cloud

Cisco Visualization | Growth in the Cloud | Techie, Geekery, and Gurus | Scoop.it
Cisco estimates that global cloud computing traffic will grow 6-fold with global data center traffic quadrupling in 2016.
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BYOD Infographic

BYOD Infographic | Techie, Geekery, and Gurus | Scoop.it
Hi All! :) Once Again I've gathered togther everything you need to be posted about BYOD. ENJOY! Pure Android: Samsung Galaxy S4 and HTC One 'Google Play editions' review Well I didn't get the pleas...

Via Ai2, Ralph Springett
snappstare's insight:

Mobilizing the workforce... with their own mobile devices.

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Cloud Computing: Maximum Benefits, Reduced Costs

Cloud Computing: Maximum Benefits, Reduced Costs | Techie, Geekery, and Gurus | Scoop.it

A recent CRN report indicates that small and medium businesses alone will spend over $ 100 billion globally on cloud computing services. The growth in cloud computing, better hardware and the number of cloud service providers besides increase in the applications available for cloud is prompting enterpreneurs the world over to make the switch.

 

Cloud computing is a broad term that covers specific services such as Saas (software as a service), IaaS (infrastructure as a service) and PaaS (platform as a service).  Cloud based services enhance productivity and efficiencis while lowering costs: one of the main reasons for the transition. Apart from this switching to the cloud offers other benefits and advantages.

snappstare's insight:

Get all your aaS's straight. Assess the benefits and advantages of switching your business to the cloud.

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What the Sharing Economy Means for Cloud Computing - Smart Data Collective

What the Sharing Economy Means for Cloud Computing - Smart Data Collective | Techie, Geekery, and Gurus | Scoop.it

The sharing movement is in full swing. Innovative “collaborative consumption” companies are helping pool under-utilized assets such homes, boats, cars and then renting them out as services. With the rise of peer-to-peer sharing, it also makes sense that cloud computing—which is compute and storage “resource pooling” and renting—would also gain traction. But just as there are risks in sharing property and other assets, there are also risks in sharing cloud computing infrastructures.

 


Via jean lievens
snappstare's insight:

Nice comparison of cloud collaboration to real-world collaboration.

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The Techies Have Come to Disrupt Your Next Music Festival

The Techies Have Come to Disrupt Your Next Music Festival | Techie, Geekery, and Gurus | Scoop.it
This past weekend, San Francisco's Outside Lands was a glimpse of our future. Get ready to craft a branded experience.
snappstare's insight:

Excerpt: Did we say “mimic the feel”? We meant “craft the branded experience.” And it’s just one small way that, for better and worse, tech companies are using Outside Lands this year to leave a handprint on your concert-going experience.

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YouTube mobile app gets a facelift with three new tabs

YouTube mobile app gets a facelift with three new tabs | Techie, Geekery, and Gurus | Scoop.it
Google has announced several changes to its YouTube mobile interface for both Android and iOS.
snappstare's insight:

keeping tabs on YouTube's tabs and ux optimizations

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Windows 10 Finalized, Office Apps Exit Preview - InformationWeek

Windows 10 Finalized, Office Apps Exit Preview - InformationWeek | Techie, Geekery, and Gurus | Scoop.it
Microsoft rolls out Build 10240 and prepares the Windows 10 Office suite for its July 29 launch.
snappstare's insight:

Coming soon, plus according to this "all viewing [of O365 apps] -- and most editing -- will be free for noncommercial use on products measuring 10.1-inches or smaller."

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3 Reasons for MSPs to Choose Microsoft Office 365 (instead of Google Apps) | Managed Services content from MSPmentor

3 Reasons for MSPs to Choose Microsoft Office 365 (instead of Google Apps) | Managed Services content from MSPmentor | Techie, Geekery, and Gurus | Scoop.it
Microsoft (MSFT) Office 365 has fierce competition in the marketplace, especially with more than 50 percent of Fortune 500 companies leveraging Google (GOOG) Apps for Business, but one managed services provider (MSP) owner has stayed with Microsoft...

Via Kathryn Matthews
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Kathryn Matthews's curator insight, July 26, 2013 9:29 AM

Office 365 v's Google Apps...

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White Paper: Top 10 Reasons Why Enterprises Choose Office 365

White Paper: Top 10 Reasons Why Enterprises Choose Office 365 | Techie, Geekery, and Gurus | Scoop.it
Top 10 reasons enterprises choose Office 365 white paper: http://t.co/flvo8bcD #o365...

Via ArchivalStrategies
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Multifactor authentication available on Windows Azure

Multifactor authentication available on Windows Azure | Techie, Geekery, and Gurus | Scoop.it
Microsoft has announced the general availability of multifactor
authentication on its Windows Azure cloud platform.
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Yum: Red Robin Is Mobilizing its Workforce - The CIO Report - WSJ

As tablets and smartphones become more common in the workplace, companies such as Red Robin Gourmet Burger are turning to a new generation of mobile device management software to make the most of mobility.
snappstare's insight:

That's a lot of iPads saying "yummmmm"

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Cloud computing: Are your own antique systems holding you back? | TechRepublic

Cloud computing: Are your own antique systems holding you back? | TechRepublic | Techie, Geekery, and Gurus | Scoop.it
Enterprises are reluctant to embrace cloud computing because of the complexity of integrating with their own legacy system, according to a survey. (RT @helenakreid: Are your own antique systems holding you back?

Via TechinBiz
snappstare's insight:

Stop the madness. Come over to the cloud. 

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