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Rescooped by Bonnie Coppla from Cloud Computing Reviews
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How is Big Data impacting marketers?

How is Big Data impacting marketers? | Cloud Computing | Scoop.it
Big data has changed the way marketers initiate campaigns. Instead of basing approaches on broad assumptions, big data in marketing has helped them to understand specifically the requirements.

Via preetam choudhary
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Rescooped by Bonnie Coppla from Cloud Computing Trends and News
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Werner Vogels: four cloud computing trends for 2014 - The Guardian (blog)

Werner Vogels: four cloud computing trends for 2014 - The Guardian (blog) | Cloud Computing | Scoop.it
The Guardian (blog)
Werner Vogels: four cloud computing trends for 2014
The Guardian (blog)
Looking back at 2013 we can say the cloud has become the driver for tremendous innovation in all companies.

Via Pekka Puhakka
Bonnie Coppla's insight:

Interesting read!

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Rescooped by Bonnie Coppla from Cloud Central
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Shell embraces cloud computing to reduce hardware use

Shell embraces cloud computing to reduce hardware use | Cloud Computing | Scoop.it
Firm not put off by security issues

Via Peter Azzopardi
Bonnie Coppla's insight:

The move by Shell to embrace the cloud is another major example of the impact the trend is having on enterprises of all sizes.  

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Peter Azzopardi's curator insight, December 11, 2013 5:41 PM

Speaking at HP's Discover conference, Karel van Zeeland, founding member of Shell's IT4IT consortium, which leads the firm's work deploying IT for other divisions, explained that software-as-a-service (SaaS) tools are now being implemented wherever possible.