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Salesforce Launches Sales Cloud with B2B Marketing Automation

Salesforce Launches Sales Cloud with B2B Marketing Automation | Cloud Central | Scoop.it

Technology has always played a big part in customer relationship management, but it has still remained a fairly labor-intensive job. Two new tools from Salesforce, however, are aiming to make the process a little more automated.

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Typically, B2B marketers only receive basic behavioral data such as e-mail open rates without prospect sales stage data. Intelligent Engagement Studio, on the other hand, will provide marketers with both behavioral marketing and sales stage data points.

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Ovum Shares A Pragmatic View Of The iPaaS Landscape

Ovum Shares A Pragmatic View Of The iPaaS Landscape | Cloud Central | Scoop.it
Marketing gimmicks by vendors, especially “cloud washing”, and impractical ideas from some industry pundits are confusing organisations considering integration platform-as-a-service (iPaaS) as a means to ease the complexity of hybrid integration,...
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iPaaS, that's a new one for me too. Good read though.

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The 25 Best SaaS and Sales Blog Posts of 2012 | Insideview

The 25 Best SaaS and Sales Blog Posts of 2012 | Insideview | Cloud Central | Scoop.it

It was a great year for Social CRM, Social Selling and the world of SaaS. We’ve collected a bunch of great articles over the course of the year so we wanted to share the the top 25 blog posts from 2012. Any others we should add to the list? Leave them in the comments.

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Advantages and Disadvantages of Using Cloud on Your Business | Business 2 Community

Advantages and Disadvantages of Using Cloud on Your Business | Business 2 Community | Cloud Central | Scoop.it
If you have an ongoing business or you’re about to start one, one of the more important decisions you have to make is do I or do I not use cloud computing for...
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Cloud: 4 reasons why Europe will lag behind US - CIOL News Reports

Cloud: 4 reasons why Europe will lag behind US - CIOL News Reports | Cloud Central | Scoop.it
Gartner said that although interest in cloud is high in Europe, the diversity of Europe’s 44 different nations will result in slow cloud adoption in this region.

 

"The opportunities for cloud computing value are valid all over the world, and the same is true for some of the risks and costs," said Paolo Malinverno, vice president, Gartner. "However, some of cloud computing’s potential risks and costs — namely security, transparency and integration — which are generally applicable worldwide, take on a different meaning in Europe.”

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Secret For Sales Leads Success Of Cloud Hosting Firms? Focus

Secret For Sales Leads Success Of Cloud Hosting Firms? Focus | Cloud Central | Scoop.it
Cloud computing firms are numerous, that is a fact. And you have to find a way for your brand to stand out from the rest. How will you incorporate that in your lead generation campaign?
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Guest post: Belinda Summers discusses ways in which cloud hosting companies can "stand out in the b2b lead generation game"

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Cloud Computing: Fast Facts | Business 2 Community

Cloud Computing: Fast Facts | Business 2 Community | Cloud Central | Scoop.it
Making the switch from hardware to the cloud is a decision that requires a lot of thinking. While there are a lot of pros that can be said, there are also some
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Content marketing can help cloud vendors educate users

Content marketing can help cloud vendors educate users | Cloud Central | Scoop.it
AYTM Market Research found that cloud vendors stand to benefit from content marketing that educates prospects since many don't know they already use the technology.
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7 Pinterest Tips for B2B Companies | Social Media Examiner

7 Pinterest Tips for B2B Companies | Social Media Examiner | Cloud Central | Scoop.it
Promote your B2B business on Pinterest: check out how these businesses are successfully using Pinterest.
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