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Content Marketing, The Next Pyramid Scheme, And How To Avoid Being A Sucker - Forbes

Content Marketing, The Next Pyramid Scheme, And How To Avoid Being A Sucker - Forbes | Subscriber Journey and Subscription Business Models | Scoop.it
Content Marketing, The Next Pyramid Scheme, And How To Avoid Being A Sucker
Forbes
Increasingly, the obsession with content marketing looks like a pyramid scheme. It's great for people who get in at the top and have all the resources.
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The Top 5 Ways to Find Content for Industrial Marketing

The Top 5 Ways to Find Content for Industrial Marketing | Subscriber Journey and Subscription Business Models | Scoop.it
RT @ThomasNet: 5 Ways to Find Content for Industrial Marketing: http://t.co/lsihiGpphg #industrial #contentmarketing
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Wadhwa: Best Startup Founders Have Loyal Employees

Wadhwa: Best Startup Founders Have Loyal Employees | Subscriber Journey and Subscription Business Models | Scoop.it
#News Wadhwa: Best Startup Founders Have Loyal Employees
http://t.co/GiIdAl8u54
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Is Your Content Marketing Turning Customers Off? - Business 2 Community

Is Your Content Marketing Turning Customers Off? - Business 2 Community | Subscriber Journey and Subscription Business Models | Scoop.it
Don't let your content marketing turn your clients off. http://t.co/tbV8WOxnhT | #Marketing #ContentMarketing
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Five cost effective SEO tools for SMEs and digital startups - Econsultancy

Five cost effective SEO tools for SMEs and digital startups - Econsultancy | Subscriber Journey and Subscription Business Models | Scoop.it
SEO Tools are a time saver for everyone. However, the majority of the tools are too costly for small businesses or digital startup.

 

There are affordable tools within your grasp. Here are a few of the options available.

1. SERPS.com

2. SearchEnabler

3. SheerSEO

4. UpCity

5. SEO SpyGlass


Via marketingIO
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marketingIO's curator insight, March 19, 2013 6:55 AM

A great collection of basic low-cost tools to improve your SEO efforts. Please click through for details on what each offers and their low costs.


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Tysa Fennern's curator insight, March 20, 2013 8:30 PM

eConsultancy has some of the best in show templates and tips!

stepjumpr's curator insight, October 17, 2014 10:14 AM

Social for #startups

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The B2B Marketing Cafe

The B2B Marketing Cafe | Subscriber Journey and Subscription Business Models | Scoop.it
The B2B Marketing Cafe, by Debra Andrews: updated automatically with a curated selection of articles, blog posts, videos and photos. (The B2B Marketing Cafe is out!
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Content Builds Trust With Customers - Making business and sales work.

Content Builds Trust With Customers - Making business and sales work. | Subscriber Journey and Subscription Business Models | Scoop.it
Customer crave content. Content brings your business credibility and builds loyalty.
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Content Marketing Will Pull People To Love Your Business | Blog - Good Monster LLC

Content Marketing Will Pull People To Love Your Business | Blog - Good Monster LLC | Subscriber Journey and Subscription Business Models | Scoop.it
Content Marketing is a billion dollar practice that helps people and brands pull people into their world, and keep them coming back for more.
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Lagging behind: An analysis of Australia's start-up sector - StartupSmart

Lagging behind: An analysis of Australia's start-up sector - StartupSmart | Subscriber Journey and Subscription Business Models | Scoop.it
Lagging behind: An analysis of Australia's start-up sector
StartupSmart
Doesn't it make more sense to work from home, or on the move in places like coffee shops? Jacqueline Lehmann ....
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Crossing the New Chasm: Focusing on Addiction, Not Just Adoption

Crossing the New Chasm: Focusing on Addiction, Not Just Adoption | Subscriber Journey and Subscription Business Models | Scoop.it

Building Blocks for EngagementI see four elements within successful companies that engage consumers:A founder who is obsessed with customer experience
A successful startup needs a founder who wants to over-deliver on UX, no matter what. It needs a founder who is focused on consumer delight and product quality, and also cares about the details. Founders that fit this mold include Apple’s Steve Jobs, Facebook’s Mark Zuckerberg and Twitter’s Jack Dorsey.A product that is highly habit-forming
Companies that build products that are engaging from the start and draw repeat visitors help to create a consumer mind-set that leads to habitual use. Making a business engaging means drawing users in. Tap into consumer desires and celebrate the aspirational aspect of a site. Online jewelry design site Gemvara allows consumers to design and create their own rings or necklaces using a template that generates a picture-perfect rendering; these activities fill in the habit-forming engagement in-between purchases. If the consumer isn’t ready to buy immediately, the item can be shared or added to a wish list.A focus on network effects or brands
Businesses that build a brand that stands for something specific or that have network effects tend to become much more durable. Skype, Lending Club and Airbnb are great examples of network-effect businesses; more demand brings supply, and more supply brings demand. Similarly, building a great brand will happen naturally if you build a great service or product that has a clear message and mission. Companies like Amazon and Zappos didn’t have a network effect, but they did something else — they delivered a great service, and they did it so well that they became reliable brands consumers could count on.Gamification and engagement mechanics
Ensuring traction for your site means getting consumers addicted in such a way that they return again and again. Real estate might not be an obvious habit-forming category, given that the purchase is by definition sporadic, but sites like Trulia and Zillow have transformed what might seem a staid industry into something dynamic and engaging. While most people may move very infrequently, and might not seek out a site as often with homes to rent or buy, these sites added a gamification effect so that it’s easy to track the potential value of a property and compare it to other properties. The data available and algorithms used draw people to these sites again and again out of consumers’ pure curiosity. This helps create engagement and reduce customer-acquisition costs.


Via Linda Holroyd
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Linda Holroyd's curator insight, April 19, 2013 5:10 PM

Great thoughts about how success will be more about addiction than mere adoption, and how to engage customers so that they become addicted