L'Univers du Cloud Computing dans le Monde et Ailleurs
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L'Univers du Cloud Computing dans le Monde et Ailleurs
Le topic de Patrick Bouillaud sur l'actualite mondiale du Cloud
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Rescooped by Patrick Bouillaud from The MarTech Digest
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How Adobe Plans to Win the Marketing-Cloud Battle | BtoB - Advertising Age

Digest...


What it comes down to, Brad Rencher, general manager of Adobe's digital marketing business said, is producing a system which helps marketers make sense of data, share it effectively across functions and put it into action when it matters.

 

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"Competitively, what we're looking to build is a platform or a system that can basically help organizations work better together so their search marketer, their social marketer and the mobile marketer can actually be friends and work together," Mr. Rencher said.

 

Many marketers still prefer selecting best-in-breed products as opposed to going with a full suite from one company, Mr. Rencher readily admits. But, he said, some are coming around. "I wouldn't say the whole market is coming there, but the early adopters saying, 'You know what, I'm done. Give me the marketing cloud, give me all the capabilities.'"


Via marketingIO
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marketingIO's curator insight, October 23, 2014 6:10 PM

You don't want to call it MRM, but it really is MRM the way its supposed to be: linking people, data, workflows all together.

Rescooped by Patrick Bouillaud from Cloud Central
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As cloud computing matures, large businesses are harnessing the benefits

As cloud computing matures, large businesses are harnessing the benefits | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it
Large organisations are increasingly turning to the cloud as a cost-effective method of running resource-intensive applications

Via Peter Azzopardi
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Peter Azzopardi's curator insight, July 30, 2013 5:49 PM

The Guardian argues that Adobe and Microsoft's commitment to the cloud is a sign that big business is moving in. "Adobe's Creative Cloud and Microsoft's Office 365 are evidence of two large scale software applications that have independently embraced the cloud."