L'Univers du Cloud Computing dans le Monde et Ailleurs
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L'Univers du Cloud Computing dans le Monde et Ailleurs
Le topic de Patrick Bouillaud sur l'actualite mondiale du Cloud
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5 annuaires en ligne pour trouver des Mooc francophones – Les Outils Tice

5 annuaires en ligne pour trouver des Mooc francophones – Les Outils Tice | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it
On ne présente plus les Mooc. Formations en ligne ouvertes à tous ou massive open online course en anglais. Après un démarrage quelque peu poussif, les Moo

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Why Is Social Maturity So Important For Businesses? | Audiense

Why Is Social Maturity So Important For Businesses? | Audiense | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it
 
“You know a medium has attained maturity when you have to start paying for it”
Joe Edwards, Digital and Social Director, MOI Global.

 
A growing number of successful businesses with a sophisticated advertising strategy are seeing value in Twitter Ads. However, the important question is whether your business – whether brand or agency – is socially mature? Only 21% of leaders understand the potential value of social media, while only 36% of organisations do not measure returns on social media investments. Those are low numbers. If your social marketing strategies tie straight into larger multi-channel marketing efforts, you’re on the right scale of social maturity. So where are you on the social maturity scale and how can you move forward?

Why do you need to be socially mature?

Let’s begin with asking why social maturity is important in today’s data-driven world. Most marketers today realise that social media is an essential part of their “marketing strategy toolkit” but they go ahead without a clear business objective. This automatically results in unclear social media value and the lost opportunity of a full and complete picture of customers. Social media and the data that is obtained with it must be used in conjunction with other marketing efforts to optimise customer experience and brand awareness. The bottom line is, to have a fully mature social environment, you can’t let your data sit in silos. Especially if you spend significantly on online advertising and use multiple data sources.

So how can you be a socially mature organisation, and what does it entail?

Firstly, connect all your data points. With Twitter being an open network, there is a massive amount of data you can get about your audience. Not just to inform your Twitter strategy, but social media and overall marketing strategy. Use a DMP (Data Management Platform) for data collection and targeting if you’re spending large amounts on advertising. On a related note, ensure that your email database is connected to Twitter. You will then be able to target this segment of audience based on things like their personality.
 
For instance, target a segment of your audience that is most likely to retweet. Or uncover the personality of any audience to see how they’re likely to respond to your advertising using cognitive computing software. If you’re a brand that is looking to sponsor a sports team, look at the affinities and interests your audience has to see which team to best sponsor. Similarly, if you’re a brand looking to advertise in a news publication, you could easily look which publication your Twitter audience have an affinity with to ensure that you maximise your media planning spend. This social intelligence can seriously impact your cross-channel communication, and most definitely in a positive way.
 
With this kind of advanced analytics and cross channel management in your pocket, customer information will get more enriched – the first steps in having a socially mature business.

Are you socially mature? Here are some signs:

– Are you using social data to inform your larger marketing strategy?
– Do you use advanced targeting and deep segmentation for Twitter Advertising?
– Are you looking to increase social spend?
– Are you looking to expand your social tool portfolio?
– Is audience insight from ALL data sources imperative to your marketing efforts?

A Social Maturity Scale

The social maturity scale by Gartner below shows the various stages that businesses hover around until they get to the ‘optimizing’ stage.
 

Gartner’s Social Marketing Maturity Model
 
Where are you on the scale? Let us know in the comments below.
 

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Anti-innovation: EU excludes open source from new tech standards

Anti-innovation: EU excludes open source from new tech standards | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it
Op-ed: Big US companies could use patent licensing to throttle EU startups.
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Bridging Spark analytics to cloud data services

Bridging Spark analytics to cloud data services | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it
See how Spark’s versatility enables data science professionals to spend more time on delivery and innovation.
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The Future is Without Apps — Fwd: Thoughts

The Future is Without Apps - Fwd: Thoughts - Medium
How we may soon no longer need to install apps with help from Google and Surprisingly: Apple.
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UX, le nouveau modèle

UX, le nouveau modèle | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it
Aujourd'hui, le consommateur veut être considéré, reconnu, charmé… Aux marques de répondre à la personnalisation de ses attentes en les plaçant au centre de leurs stratégies grâce à l'exploitation de la data science.

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Le social selling : La force de frappe commerciale se digitalise

Le social selling : La force de frappe commerciale se digitalise | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it
Les méthodes de vente B2B ne peuvent plus échapper à la révolution portée par les réseaux sociaux. Pour Mickaël Réault, dirigeant fondateur de Sindup, les équipes commerciales n'ont aujourd'hui d'autre choix que de s'adapter et de se réinventer en digitalisant leur force de frappe.

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What’s Next in Computing? — Software Is Eating the World

What's Next in Computing? - Software Is Eating the World - Medium
The computing industry progresses in two mostly independent cycles: financial and product cycles. There has been a lot o…
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UBS Analyst Dubs Model 3 Unprofitable, Tesla Responds With Battery Pricing

UBS Analyst Dubs Model 3 Unprofitable, Tesla Responds With Battery Pricing | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it
With the Model 3 holding down center stage when it comes to Tesla stock forecasts, analysts around the world are putting it under the scope. Battery
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E-santé: à quel stade de développement en sont les entreprises du secteur?

Seuls 5% des entreprises de santé interrogées ont trouvé un modèle économique viable dans le digital, d'après le rapport State of Digital Health Innovation.

Via Lionel Reichardt / le Pharmageek
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Is your hybrid cloud storage strategy agile enough to handle data growth? - Thoughts On Cloud

Is your hybrid cloud storage strategy agile enough to handle data growth? - Thoughts On Cloud | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it
The strategies used for cloud storage, to store and control data must be agile and well-managed.
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10 of the most successful women in UK technology on influence, leadership, equality and being digital role models

10 of the most successful women in UK technology on influence, leadership, equality and being digital role models | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it
CBR interviews and profiles 10 of the most important, influential and high profile women from across the enterprise, government and NGO, investment an
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Bientôt un expert cyber sécurité dans les conseils d'administration ? - cloud-guru

Bientôt un expert cyber sécurité dans les conseils d'administration ? - cloud-guru | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it
Les entreprises doivent-elles avoir un expert en cyber sécurité dans leur conseil d’administration ? Le gouvernement fédéral Américain semble le penser, et vouloir l’imposer, alors que les entreprises préféreraient prendre cette décision sans intervention du gouvernement, selon un échantillonnage de pros de l’industrie américaine. Un projet de loi de divulgation introduit par le Sénat des [...]

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Sécurité : les 10 règles à respecter pour protéger ses données personnelles.

La préservation et la protection de nos données personnelles sont vitales de nos jours. Il y a encore une quinzaine d’années l’internet était, en tous les cas pour la France, à ses balbutiements et ce problème ne se posait pas, le modeste parc informatique ainsi que le réseau bas débit de l’époque limitaient mécaniquement les tentatives de vols numériques…mais de nos jours c’est tout autre chose !

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SDN and the software defined data centre: Opportunities and challenges ahead

SDN and the software defined data centre: Opportunities and challenges ahead | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it
Michael Allen, EMEA VP and CTO of network monitoring software provider Dynatrace, sees SDN and the software defined data centre (SDDC) as the next flavour of virtualisation, but it remains a little out of reach for large enterprises.
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Corporate Retail has delayed omni-channel strategies, here is why they need to know what the consumer wants

Corporate Retail has delayed omni-channel strategies, here is why they need to know what the consumer wants | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it
The last three years have seen a sea change in retailing, with the advent of e-commerce and mobile shopping. A large percentage of categories like electron
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IBM adds to OpenStack cloud computing interoperability project | ZDNet

IBM adds to OpenStack cloud computing interoperability project | ZDNet | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it
At the OpenStack Summit, interoperable clouds are a big topic. Here's a look at Red Hat, IBM, Pure Storage and other plans related to OpenStack.
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L’outsourcing, la clé de réussite pour l’entreprise de demain?

L’outsourcing, la clé de réussite pour l’entreprise de demain? | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it
L’outsourcing permet de jeter un regard neuf sur l’entreprise, d’alléger ses charges fixes, de rester alerte. Il s’agit d’un acte de leadership : accepter que sa société perde partiellement le contrôle sur son activité relève du défi. Mais cette décision est bénéfique et met à profit des talents extérieurs

Via FredColantonio, michel verstrepen
Patrick Bouillaud's insight:

L'outsourcing doit aussi se reinventer , le cloud , l'uberisation les Api's et les nouveaux modes de consommation de l'IT sont en train de modifier profondement cette activité .

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FredColantonio's curator insight, April 29, 2:40 AM

C'est la vision que je partage en entreprise : s'entourer pour progresser. Est-ce que je peux dire que je suis d'accord avec moi-même ? :D

 

"L’outsourcing permet de jeter un regard neuf sur l’entreprise, d’alléger ses charges fixes, de rester alerte. Il s’agit d’un acte de leadership : accepter que sa société perde partiellement le contrôle sur son activité relève du défi. Mais cette décision est bénéfique et met à profit des talents extérieurs"

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Facebook played the shift to mobile perfectly, and it's still reaping the rewards

Facebook played the shift to mobile perfectly, and it's still reaping the rewards | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it
All of Facebook's growth since its IPO came from mobile advertising.

Via Marylene Delbourg-Delphis
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The challenges of business intelligence

The challenges of business intelligence | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it
Read more about The challenges of business intelligence on Business Standard.
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Gartner: Global IoT security spending to hit $348m in 2016

Gartner: Global IoT security spending to hit $348m in 2016 | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it
Gartner reports the rapid growth of IoT technology and the tandem growth in malicious attacks will drive IoT security spending by 24% to $348 million.
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Mobile Is Eating the World (2016)

In this update of his past presentations on Mobile Eating the World -- delivered most recently at The Guardian's Changing Media Summit -- a16z’s Benedict Evans…
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Objets connectés : déjà la grossesse 4.0 !

Objets connectés : déjà la grossesse 4.0 ! | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it
À quoi ressemble une grossesse connectée avec le nouveau monde des objets connectés ?

Via Bruno Demay, magdich
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Why OpenStack success depends on simplicity

Why OpenStack success depends on simplicity | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it
With the demand for OpenStack expertise being so high, employers are willing to pay top dollar for it and do everything they can to retain talent.
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