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Rescooped by Mirjana Podvorac from Just Story It Biz Storytelling
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Going Viral--The Science of Sharing Biz Stories

Going Viral--The Science of Sharing Biz Stories | Click_Create_Network | Scoop.it

Jonah Berger, Wharton School professor and author of Contagious: Why Things Catch On.


Via Karen Dietz
Mirjana Podvorac's insight:

From Harvard Business Blog.

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Karen Dietz's curator insight, June 3, 2013 1:15 PM

This is a 14 minute podcast with author Johah Berger who recently wrote Contagious: Why Things Catch On.


You will definitely want to listen to this quick piece because it is chock full of critical information about creating content that is shared. Berger talks about the science behind why people share content and stories. Knowing this information will give you much more understanding and control as you are creating content and hoping it is shared a lot -- or could possibly go viral.


Berger talks about how certain types of both positive and negative emotions facilitate sharing. And that not all negative emotions are bad in this case. And also how to think about controversy, because there are benefits to controversy if handled well. Certain emotions and controversy can move people to action, which is the point to sharing our business stories.


There is lots of other great material Berger shares. May you be able to use his insights well to help you in your business!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


Renee Baribeau's curator insight, June 4, 2013 1:56 PM

Going viral is an art and also a guessing game.

Jose Nevarez's comment, June 27, 2013 10:29 AM
Thanks Karen, I just purchased the book because of your insight.
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10 ways brands can use social curation for marketing

10 ways Brands can usesocial curation for marketing 10 FeedMagnet™ is a platform that helps brands use social content to engage.
Mirjana Podvorac's insight:

A really informative presentation brought to our attention by Allie Greer. There is lot to learn from it.

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Rescooped by Mirjana Podvorac from Just Story It Biz Storytelling
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Are You a Boring Company? Get out of the rut with storytelling.

Are You a Boring Company? Get out of the rut with storytelling. | Click_Create_Network | Scoop.it
This is a story of how we become adults and get lost into the business stuffs. We forget enjoying life, making and listening stories. This is one reason why com

Via Karen Dietz
Mirjana Podvorac's insight:

Dear Karen, Who wants to be boring, and then again, who still believes in fairy tales; children, teachers…, not the people who are good with numbers and need to make important decisions! A few days ago I was told by my superior that I still have a lot to learn, that I seem to be living in an alternative universe where people still WANT to listen to fairy tales. Well, as helpless and childish it may seem, I do believe that you cannot take people for granted, you cannot patronise them in order to “convert” them, you need to try to understand them and their needs or they will be “converted” by the ones who do, or, at least are trying to. Thank you for your scoop and your comment. Good luck with your MBA students, they are lucky to have you!

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Karen Dietz's curator insight, December 26, 2013 12:19 PM

I ran across this SlideShare piece today and it made me smile. It is short and sweet and to the point. It explains why we in business typically avoid stories -- and how to stop.


I plan on sharing this with my MBA students because it makes a very valid point. So grab this piece and get over any hesitations you have about business storytelling!


PS: There is an ad at the end for the company who put together this presentation, just so you know.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, December 27, 2013 7:54 AM

An article to make your day.

Rescooped by Mirjana Podvorac from Learning Technology News
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Download the SOLE Toolkit

Download the SOLE Toolkit | Click_Create_Network | Scoop.it

Specifically designed for you, this step-by-step guide will prepare you to ignite the fire of curiosity in kids at home, in school or at after-school programs.


Via Nik Peachey
Mirjana Podvorac's insight:

Self organized learning environment - SOLE, a valuable tool kit! 

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Ricard Garcia's curator insight, November 19, 2013 2:49 AM

A daring and bold approach

Ramon Pavia's curator insight, November 19, 2013 4:56 AM

Let's think about th use of digital tool and get rid of infoxication

Jesús Arribi's curator insight, November 26, 2013 6:34 AM
Interesting ideas not just for kids (8-12 years old) but for any educational level, including Vocational Trainning.
Rescooped by Mirjana Podvorac from Just Story It Biz Storytelling
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Biz Stories: Ernest Hemingway’s Top 5 Tips for Writing Them

Biz Stories: Ernest Hemingway’s Top 5 Tips for Writing Them | Click_Create_Network | Scoop.it
Who better? Many business people faced with the task of writing for marketing purposes are quick to say: Hey, I’m no Hemingway! But really, who b

Via Karen Dietz
Mirjana Podvorac's insight:

Being unique at what you do is a privilege; a combination of a creative impulse and an industrious mind ready to bring it to surface. 

An interesting article pointing out again that creativity, any form of a creative expression, has always been and will continue to be THE driving force behind any achievement.

Karen's comments are equally interesting and insightful.

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Gav Morris's curator insight, November 5, 2013 4:04 PM

Try to get one page of masterpiece.

Carol Sherriff's curator insight, November 6, 2013 1:56 PM

The power of Hemingway and the importance of 5!

Krista Finstad-Milion's curator insight, November 8, 2013 5:42 PM

A reminder of the importance and power of concise, relevant, though-provoking language to tell and retell a story.

 

Rescooped by Mirjana Podvorac from Learning Technology News
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Learning in a small, task–oriented, connectivist MOOC

Learning in a small, task–oriented, connectivist MOOC | Click_Create_Network | Scoop.it

Given that the MOOC was targeted at new HE lecturers, this MOOC intentionally created a more supportive learning environment than is encountered in some traditional cMOOCs such as ChangeMOOC. Not only were ‘veterans’ encouraged to support participants new to MOOCs and lecturing in HE, but the three tutors and three technologists also had a greater ‘presence’ than is customary in some traditional cMOOCs, providing individual and whole group support, particularly for those participants being assessed, and by monitoring discussions and providing feedback on completed tasks.


Via Nik Peachey
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Nik Peachey's curator insight, October 4, 2013 3:26 AM

Interesting article about the use of a MOOC in developing teachers for higher education.

María Dolores Díaz Noguera's curator insight, October 4, 2013 6:47 AM

Great one.

robyns tut's curator insight, October 4, 2013 6:27 PM

The introduction of MOOCS to students all over the world has tremendously changed the face of higher education in the world. This is because it has provided a platform for university students to extend their learning beyond the lecture room to the comfort of their homes. Also MOOCS gives alternate study opportunities, meaning that students have access to an online university, thus they do not need to enrol in a traditional institution.

 http://opinion.inquirer.net/55095/moocs-for-beginners

 

Sisipho Skweyiya

 

Rescooped by Mirjana Podvorac from Just Story It Biz Storytelling
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Going Viral--The Science of Sharing Biz Stories

Going Viral--The Science of Sharing Biz Stories | Click_Create_Network | Scoop.it

Jonah Berger, Wharton School professor and author of Contagious: Why Things Catch On.


Via Karen Dietz
Mirjana Podvorac's insight:

From Harvard Business Blog.

more...
Karen Dietz's curator insight, June 3, 2013 1:15 PM

This is a 14 minute podcast with author Johah Berger who recently wrote Contagious: Why Things Catch On.


You will definitely want to listen to this quick piece because it is chock full of critical information about creating content that is shared. Berger talks about the science behind why people share content and stories. Knowing this information will give you much more understanding and control as you are creating content and hoping it is shared a lot -- or could possibly go viral.


Berger talks about how certain types of both positive and negative emotions facilitate sharing. And that not all negative emotions are bad in this case. And also how to think about controversy, because there are benefits to controversy if handled well. Certain emotions and controversy can move people to action, which is the point to sharing our business stories.


There is lots of other great material Berger shares. May you be able to use his insights well to help you in your business!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


Renee Baribeau's curator insight, June 4, 2013 1:56 PM

Going viral is an art and also a guessing game.

Jose Nevarez's comment, June 27, 2013 10:29 AM
Thanks Karen, I just purchased the book because of your insight.
Rescooped by Mirjana Podvorac from It's Your Business
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15 Inspirational Quotes For Small Businesses and Marketers

15 Inspirational Quotes For Small Businesses and Marketers | Click_Create_Network | Scoop.it
15 Inspirational Quotes For Small Businesses and Marketers To Encourage You Today.

Via The Fish Firm
Mirjana Podvorac's insight:

We have heard this one for so many times, and yet again, it sounds so true! - Obstacles are those frightful things you see when you take your eyes off the goal. – Henry Ford 

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Ron McIntyre's curator insight, December 21, 2013 12:45 PM

Some interesting quotes for small businesses.

 

Amanda Groover's curator insight, December 26, 2013 4:53 PM

Tis' the season to get pumped about the year to come!  Be Inspired today!

Rescooped by Mirjana Podvorac from Modern Marketer
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12 Most Effective Ways To Craft A Headline For Social Media and Blogging

12 Most Effective Ways To Craft A Headline For Social Media and Blogging | Click_Create_Network | Scoop.it
Syed Balkhi knows how to capture our attention with the 12 Most Effective Ways To Craft A Headline For Social Media and Blogging.

Via The Fish Firm
Mirjana Podvorac's insight:

8 to 10 words, a descriptive summary,  less than 250 to get more than 60%,  less than 120 to get a retweet; we really like numbers, don't we!

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Rescooped by Mirjana Podvorac from Digital Presentations in Education
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10 ways to learn how to use Prezi

10 ways to learn how to use Prezi | Click_Create_Network | Scoop.it
Starting your first prezi is exciting—the blank canvas contains so much potential, creat...

Via Baiba Svenca
Mirjana Podvorac's insight:

Prezi - an exciting presentation platform we don't want to miss out on! 

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tracey morgan's curator insight, November 12, 2013 3:33 PM

Good overview

tracey morgan's curator insight, November 12, 2013 3:33 PM

Nice overview

BI Media Specialists's curator insight, November 13, 2013 2:55 PM

We have taught several classes with Prezi and the students seem to love it.  Anyone interested in a lesson?

Rescooped by Mirjana Podvorac from Just Story It Biz Storytelling
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Emotions Making Marketing (and Stories) Go Viral

Emotions Making Marketing (and Stories) Go Viral | Click_Create_Network | Scoop.it
Heat maps of viral content show what compels us to share.

Via Karen Dietz
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Helen Teague's comment, November 1, 2013 8:59 PM
Thank you for your detailed insight...I appreciate your opinion!
Helen Teague's curator insight, November 1, 2013 9:02 PM

Post authors Kelsey Libert and Kristin Tynski, 10-24-13 discuss viral coefficients which are the total number of new viewers generated by one existing viewer.
Interesting Stats: 5.3 trillion display ads shown online yearly, 400 million tweets sent daily, 144,000 hours of YouTube video uploaded daily, and 4.75 billion pieces of content shared on Facebook daily

Karen Dietz's writes in her curated review:

Connecting with people emotionally is the bedrock of effective storytelling. But what emotions produce results? Fear? Anger? Joy? Hope?

 

This article lays out the emotions that when activated, can result in viral sharing. The research is fascinating...And this article helps us sort through what to do. Good examples and tips are shared, along with the results companies have experienced.

Karen Dietz's comment, November 2, 2013 2:37 PM
Thank you David, Liz, Denyse, Whitequest, and Helen for your comments!
Rescooped by Mirjana Podvorac from Modern Marketer
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The Fish Firm Blog: Social Media Marketing ‘Done Right’

The Fish Firm Blog: Social Media Marketing ‘Done Right’ | Click_Create_Network | Scoop.it

Social Media Marketing ‘done right’ is a thing of beauty while Social Media Marketing ‘done wrong’ is just a waste of time! So, you ask; how in the world is Social Media Marketing done right?


Via The Fish Firm
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Filippo Mazzeo Iorio's comment, June 17, 2013 4:57 AM
Ottima domanda per una triste risposta: in pochi e male. Per questo il mio sguardo è rivolto al di fuori del nostro "belpaese". Ho, abbiamo, molto da imparare. E molto da fare! Grazie per il commento
Comunicazione Sostenibile's comment, June 17, 2013 5:42 AM
L'invito a tutti è di cercare di fare cultura, non solo buzz...
Filippo Mazzeo Iorio's comment, June 17, 2013 6:47 AM
Concordo: fare cultura con l'informazione. Magari più di qualità e meno di volume. Ci vorrebbero spazi e momenti per un confronto diretto, vis-à-vis
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The Best Content Marketing Infographics on the Planet

The Best Content Marketing Infographics on the Planet | Click_Create_Network | Scoop.it
Okay...I get it. Infographics are in.  Especially ones for content marketing and social media. As I've been popping back and forth from Pinterest to Facebook to Twitter viewing them all, I thought ...
Mirjana Podvorac's insight:

Informative and useful, an excellent starting point for a marketing newbie such as myself.

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