57 views | +0 today
Your new post is loading...
Your new post is loading...
Rescooped by Mirjana Podvorac from Just Story It! Biz Storytelling!

Emotions Making Marketing (and Stories) Go Viral

Emotions Making Marketing (and Stories) Go Viral | Click_Create_Network |
Heat maps of viral content show what compels us to share.

Via Karen Dietz
Helen Teague's comment, November 1, 2013 8:59 PM
Thank you for your detailed insight...I appreciate your opinion!
Helen Teague's curator insight, November 1, 2013 9:02 PM

Post authors Kelsey Libert and Kristin Tynski, 10-24-13 discuss viral coefficients which are the total number of new viewers generated by one existing viewer.
Interesting Stats: 5.3 trillion display ads shown online yearly, 400 million tweets sent daily, 144,000 hours of YouTube video uploaded daily, and 4.75 billion pieces of content shared on Facebook daily

Karen Dietz's writes in her curated review:

Connecting with people emotionally is the bedrock of effective storytelling. But what emotions produce results? Fear? Anger? Joy? Hope?


This article lays out the emotions that when activated, can result in viral sharing. The research is fascinating...And this article helps us sort through what to do. Good examples and tips are shared, along with the results companies have experienced.

Karen Dietz's comment, November 2, 2013 2:37 PM
Thank you David, Liz, Denyse, Whitequest, and Helen for your comments!
Rescooped by Mirjana Podvorac from Just Story It! Biz Storytelling!

Going Viral--The Science of Sharing Biz Stories

Going Viral--The Science of Sharing Biz Stories | Click_Create_Network |

Jonah Berger, Wharton School professor and author of Contagious: Why Things Catch On.

Via Karen Dietz
Mirjana Podvorac's insight:

From Harvard Business Blog.

Karen Dietz's curator insight, June 3, 2013 1:15 PM

This is a 14 minute podcast with author Johah Berger who recently wrote Contagious: Why Things Catch On.

You will definitely want to listen to this quick piece because it is chock full of critical information about creating content that is shared. Berger talks about the science behind why people share content and stories. Knowing this information will give you much more understanding and control as you are creating content and hoping it is shared a lot -- or could possibly go viral.

Berger talks about how certain types of both positive and negative emotions facilitate sharing. And that not all negative emotions are bad in this case. And also how to think about controversy, because there are benefits to controversy if handled well. Certain emotions and controversy can move people to action, which is the point to sharing our business stories.

There is lots of other great material Berger shares. May you be able to use his insights well to help you in your business!

This review was written by Karen Dietz for her curated content on business storytelling at

Renee Baribeau's curator insight, June 4, 2013 1:56 PM

Going viral is an art and also a guessing game.

Jose Nevarez's comment, June 27, 2013 10:29 AM
Thanks Karen, I just purchased the book because of your insight.