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Rescooped by Mirjana Podvorac from Just Story It! Biz Storytelling
Scoop.it!

Are You a Boring Company? Get out of the rut with storytelling.

Are You a Boring Company? Get out of the rut with storytelling. | Click_Create_Network | Scoop.it
This is a story of how we become adults and get lost into the business stuffs. We forget enjoying life, making and listening stories. This is one reason why com

Via Karen Dietz
Mirjana Podvorac's insight:

Dear Karen, Who wants to be boring, and then again, who still believes in fairy tales; children, teachers…, not the people who are good with numbers and need to make important decisions! A few days ago I was told by my superior that I still have a lot to learn, that I seem to be living in an alternative universe where people still WANT to listen to fairy tales. Well, as helpless and childish it may seem, I do believe that you cannot take people for granted, you cannot patronise them in order to “convert” them, you need to try to understand them and their needs or they will be “converted” by the ones who do, or, at least are trying to. Thank you for your scoop and your comment. Good luck with your MBA students, they are lucky to have you!

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Karen Dietz's curator insight, December 26, 2013 12:19 PM

I ran across this SlideShare piece today and it made me smile. It is short and sweet and to the point. It explains why we in business typically avoid stories -- and how to stop.


I plan on sharing this with my MBA students because it makes a very valid point. So grab this piece and get over any hesitations you have about business storytelling!


PS: There is an ad at the end for the company who put together this presentation, just so you know.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, December 27, 2013 7:54 AM

An article to make your day.

Rescooped by Mirjana Podvorac from Just Story It! Biz Storytelling
Scoop.it!

Emotions Making Marketing (and Stories) Go Viral

Emotions Making Marketing (and Stories) Go Viral | Click_Create_Network | Scoop.it
Heat maps of viral content show what compels us to share.

Via Karen Dietz
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Helen Teague's comment, November 1, 2013 8:59 PM
Thank you for your detailed insight...I appreciate your opinion!
Helen Teague's curator insight, November 1, 2013 9:02 PM

Post authors Kelsey Libert and Kristin Tynski, 10-24-13 discuss viral coefficients which are the total number of new viewers generated by one existing viewer.
Interesting Stats: 5.3 trillion display ads shown online yearly, 400 million tweets sent daily, 144,000 hours of YouTube video uploaded daily, and 4.75 billion pieces of content shared on Facebook daily

Karen Dietz's writes in her curated review:

Connecting with people emotionally is the bedrock of effective storytelling. But what emotions produce results? Fear? Anger? Joy? Hope?

 

This article lays out the emotions that when activated, can result in viral sharing. The research is fascinating...And this article helps us sort through what to do. Good examples and tips are shared, along with the results companies have experienced.

Karen Dietz's comment, November 2, 2013 2:37 PM
Thank you David, Liz, Denyse, Whitequest, and Helen for your comments!