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How Healthcare Can Use Social Media Effectively And Compliantly

How Healthcare Can Use Social Media Effectively And Compliantly | Clever yoga | Scoop.it

As a regulated industry, many healthcare organizations have avoided the use of social media, and have even tried to squelch its use by their employees. However, some healthcare providers are beginning to realize that there are opportunities to serve the public, patients and physicians, all while building awareness and enhancing their brand.

Who Is Using Social Media?
Consumers, especially the younger generation, use social media to research and to make health decisions. These decisions include the selection of their doctor, hospitals and even courses of treatment for both themselves and their family, including their parents. These consumers are well-versed in social media and expect their providers to be equally adept.

Patients, who are already active social media users, consider themselves part of a tribe and tend to trust others on social media more than other sources. It only makes sense that they will use social media to connect with each other to share their experiences with both rare and common disease and health issues.

Physicians can use social media to network professionally with colleagues and peers and to share medical knowledge within the medical community. Some doctors also believe that the authenticity of social media can drive better quality of care.

In short, social media is a platform where the public, patients and healthcare professionals can communicate about health issues and possibly improve health outcomes. However, as the healthcare industry slowly begins to embrace social media, the legal and risks of non-compliance with rules and regulations have never been higher.

Compliance With Rules and Regulations
There are multiple federal and state rules and regulations that govern communications within the healthcare industry. One of the main challenges facing healthcare organizations is the protection of the privacy of patient information. To this end, firms must also show that they are supervising the activities of their employees with access to patient information. Companies planning to use social media also need to ensure that their electronic records are complete, secure and tamper-proof for record retention and audit purposes. Non-compliance with healthcare regulations can not only damage the reputation of a firm, it can also impact the bottom-line.

Legal Issues
In addition to being compliant with various rules and regulations, healthcare providers should also consider legal issues such as patient privacy, litigation and physician licensing before using social media.

Federal and state privacy laws limit providers’ unfettered ability to interact with patients through social media because anything that can be used to identify a patient, including pictures, is protected. Should patient information be disclosed through social media without patient authorization, providers would be subject to fines

 

Healthcare providers are vulnerable to lawsuits from a wide variety of sources. Firms may be required to produce information requested by the opposing party, which may include social media. This means that firms need to be prepared to capture, archive and make all electronic communications available on demand. Expensive fines, loss of the lawsuits and negative publicity could result if this is managed poorly, or not at all.

Healthcare professionals need to be careful about providing medical advice to patients using social media. If a patient receiving the medical advice from a doctor through social media is located in a state in which the doctor is not licensed, the doctor giving the advice risks liability under state licensing laws.

Use Social Media Effectively And Compliantly
In spite of the risks, healthcare organizations can begin to use social media to support better health outcomes for the community. However, before they begin, they need to follow some steps to stay compliant and to help avert legal issues:

Gain support from executive leadership and develop metrics for success.Create a Social Media Working Group with representatives from across the organization to address concerns and talk through solutions.Interpret existing rules and regulations protecting patient information and maintaining records as it pertains to social media.Establish an acceptable employee use policy for social media and clearly communicate the policy to all staff.Put technology in place that controls and monitors social media communications in real-time and flags any posts that contain certain key words or phrases for review before they can be posted.Capture records with a system that preserves the format of social media communications, including edits and deletions. If asked, you want to be able to swiftly search and retrieve past communications in context.Archive electronic records so that they are e-discoverable in the event of litigation or upon the request of regulators and in accordance with federal and state recordkeeping rules.Conduct education and training programs for staff who will be using social media, including real-life examples to illustrate how to use social media and how not to use it.Craft a content strategy and create a library of content that may be easily posted on social media by staff to reduce the chances of patient information being leaked.Develop processes for Legal and Compliance to approve content before it is posted on social media.Deploy an ongoing feedback loop to show executive leadership how social media programs are meeting metrics.

Does anyone have additional suggestions on setting up social media programs at healthcare organizations?

and other penalties.

 


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C. Todd Livengood's curator insight, February 26, 2015 9:55 AM

"Patients, who are already active social media users, consider themselves part of a tribe and tend to trust others on social media more than other sources. It only makes sense that they will use social media to connect with each other to share their experiences with both rare and common disease and health issues."

Lauren Tidwell's curator insight, March 9, 2015 1:21 PM

Ethics violations are easily and sometimes mistakenly made through the use of social media. The use of social media can be a useful tool for physical therapists to reach a greater population if the use is strictly regulated

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How Meditation Is Finally Hitting The Mainstream

How Meditation Is Finally Hitting The Mainstream | Clever yoga | Scoop.it
As more influential men expound on the mindful benefits of meditation, from Congressman Tim Ryan to media entrepreneur Russell Simmons, the practice may seem more accessible -- or even masculine -- to men around the country. ABC's Dan Harris joined H...

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American Institute Health Care Professionals's curator insight, January 29, 2015 1:24 PM

Meditation is becoming more mainstream and everyday in people's lives. This article looks at the arrival of meditation on the mainstream stage.
If you are interested in Meditation or would like to become a certified Meditation Instructor, then please review the program and see if it matches your professional and academic needs.

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Sri Sri Ravi Shankar guides the Youth – Yoga And Meditation

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#SriSriRaviShankar speaks a guide for youth on yoga and meditation

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5 Steps To Mindfully Embrace Criticism At Work & At Home - About Meditation

5 Steps To Mindfully Embrace Criticism At Work & At Home - About Meditation | Clever yoga | Scoop.it
How can you gracefully embrace criticism at work and at home? It's hard to do. But mindfulness can make all the difference and these 5 steps will help you.

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Morgan Dix's curator insight, February 1, 2015 8:10 AM

Criticism. Yuck! I don’t know many people who enjoy or embrace it. Do you like criticism? I sure don’t. It’s always a bitter pill to swallow. But the truth is, feedback and criticism can help us grow. Thoughtful and caring criticism expands our horizons and helps us see beyond our blinkered views.

 

Unless you want to live in a closet for the rest of your life, it’s pretty hard to avoid feedback and criticism. For better and for worse, it’s part of the human experience. Life offers us a daily serving of it whether we like it or not. But according to many schools of thought, criticism is a powerful teacher.

 

So how can you embrace criticism? And where does mindfulness fit in? Author and leadership advisor Robin Sharma said it this way, "Negative feedback can make us bitter or better." In this post, we explore how accepting criticism can make us better. Personally, I’ve found that mindfulness is an effective tool to help me embrace criticism with interest. It allows me to rise above my predictable yet reptilian fight or flight response to negative feedback.

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Art of Living Founder Sri Sri Ravi Shankar Spiritual leader said : Inner truth The Sign of Success

Art of Living Founder Sri Sri Ravi Shankar Spiritual leader said : Inner truth The Sign of Success | Clever yoga | Scoop.it
For Sri Sri Ravi Shankar me, the sign of success is a smile. The number of smiles that one has in their day-to-day life indicates how successful one is. To me, the sign of success is a smile. The...
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Sudarshan Kriya

Sudarshan Kriya | Clever yoga | Scoop.it
Sudarshan (less frequently spelt sudharshan) is Sanskrit. Su stands for "proper" and darshan means "vision." Kriya is a yogic practice that is meant to purify the body. In English, Art of Living st...
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Sudarshan Kriya | Official Website of Sri Sri Ravi Shankar

Sudarshan Kriya | Official Website of Sri Sri Ravi Shankar | Clever yoga | Scoop.it
Sudarshan Kriya® is a powerful yet simple rhythmic breathing technique that incorporates specific natural rhythms of the breath, harmonizing the body, mind and
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Learn Sudarshan Kriya

Learn Sudarshan Kriya | Clever yoga | Scoop.it
To learn how to do Sudarshan Kriya, find an Art of Living centre close to you and enrol for an Art of Living course. Sudarshan Kriya is taught only in
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The Breathing Technique which helps you to win in your Life Goals

The Breathing Technique which helps you to win in your Life Goals | Clever yoga | Scoop.it

"The Sudarshan Kriya, a powerful rhythmic breathing technique that facilitates physical, mental, emotionals"

 

 

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Know why we celebrate Navratri:

Know why we celebrate Navratri: | Clever yoga | Scoop.it
Navratri - Navratri, literally interpreted as 'nine nights' is the most celebrated Hindu festival devoted to Goddess Durga symbolizing purity and power or 'shakti'. Navratri festival combines...
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navratri 2014

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Talks By Sri Sri Ravi Shankar: You are a Free Bird - A talk by Sri Sri Ravi Shankar

Talks By Sri Sri Ravi Shankar: You are a Free Bird - A talk by Sri Sri Ravi Shankar | Clever yoga | Scoop.it
Sri Sri Ravi Shankar talks on being free in life
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Are you free bird  #SriSriRaviShankar

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7 Ways Mindfulness Improves Your Performance At Work

7 Ways Mindfulness Improves Your Performance At Work | Clever yoga | Scoop.it

Can practicing mindfulness at work elevate your performance? We asked experts and reviewed the science. Here are 7 ways mindfulness can up-level your game.


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Morgan Dix's curator insight, February 15, 2015 8:14 AM

“Can mindfulness improve your performance at work? Many businesses are embracing mindfulness and meditation training to help their employees. But what’s the actual benefit of mindfulness at work? And can it really help you?

 

Work is an area where many of us experience our greatest sense of personal development. We’re rewarded when we perform well and motivated to keep honing our game. For high-performing individuals, it’s natural to want to do the best job possible.

 

So can mindfulness help? According to a lot of people, yes it can. But maybe not in the way that you thought it could. Rather than placing you ahead of your co-workers, practicing mindfulness is the kind of training that can act like a force multiplier, benefiting not just you but your entire work culture.

 

There’s a reason why companies like Adobe, Facebook, Blackrock, Google, and Hubspot have all started their own meditation groups. Last year I even got inquiries from the folks at Rolls Royce asking how to set up a meditation space at work. Here are 7 ways that mindfulness will help you improve your performance at work.”

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Sukshma Yoga Exercises to Relax you in 7 Minutes

Sukshma Yoga Exercises to Relax you in 7 Minutes | Clever yoga | Scoop.it
Are there days when you want to pull your hair apart, grind your teeth, and tighten your fist? Well, tighten your fist more. In fact, tighten your whole
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https://twitter.com/talksbysrisri/status/562596168174026752

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Yoga for Back Pain

Yoga for Back Pain | Clever yoga | Scoop.it
Does your back pain due to sitting or standing for long hours? Do this simple yoga exercise anytime, anywhere and be free from back pain in just five minutes
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The relationship between waking up early and success

The relationship between waking up early and success | Clever yoga | Scoop.it
During the course of conversation with a colleague today, the topic turned to waking up early. I got referred to a business insider article that talks about 23 successful leaders who wake up early....
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Sudarshan Kriya Breathing Technique | LIVESTRONG.COM

Sudarshan Kriya Breathing Technique | LIVESTRONG.COM | Clever yoga | Scoop.it
Sudarshan Kriya is a type of yogic breath control that is used to relieve stress, improve relaxation and sleep, and energize the body, says the Relishing Life website. You should consult your doctor before starting this breathing program--especially if you have any existing health problems--and stop if you feel any pain, dizziness or shortness of...
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Yogic Breathing: What Are the Benefits?

Yogic Breathing: What Are the Benefits? | Clever yoga | Scoop.it
If you swear by ending a long, stressful day with a little "om," the healing powers of yoga are probably nothing new to you. In fact, the calming, strengthening, and powerful effects of the practice
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Steps And Benefits Of Sudarshan Kriya

Steps And Benefits Of Sudarshan Kriya | Clever yoga | Scoop.it
Sudarshan Kriya is an intense rhythmic breathing pattern that brings about social, emotional, mental, and physical well being.Get more details about the steps and benefits of Sudarshan Kriya.
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What is Sudarshan Kriya?

What is Sudarshan Kriya? | Clever yoga | Scoop.it
Breathing is the first act of life. Within the breath is the unexplored secret of life. Sudarshan Kriya is a powerful yet simple rhythmic breathing technique
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Interesting facts if you are skeptical about meditation

Interesting facts if you are skeptical about meditation | Clever yoga | Scoop.it
There are few things that has ability to make one happier in life. Some of those are: 1. Meditation 2. Smiling 3. Exercise 4. Help others 5. Follow your passion. Meditation is something which has the...
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