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soziale medien, presse- und öffentlichkeitsarbeit, PR, public relations, soziale Netzwerke, social media
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So sieht der perfekte Social-Media-Beitrag aus

So sieht der perfekte Social-Media-Beitrag aus | clever communication - PR MarCom | Scoop.it
“Meedia - Deutschlands Medien-Portal (Lesenswert RT@PRGateway: Sprechen Sie #SocialMedia? So sieht das perfekte Posting aus: http://t.co/n03ali9l4L)”
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Das perfekte Posting. #SoMe
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KMU setzen auf die Homepage - nur 23% auf Social Media

KMU setzen auf die Homepage - nur 23% auf Social Media | clever communication - PR MarCom | Scoop.it
»Mehr als 99 % aller deutschen Unternehmen gehören zum „German Mittelstand“,« so das Factbook des Bundesministerium für Wirtschaft und Technologie. Wenn das so ist und das kürzlich verö...
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Social Media - wo beginnt man als Unternehmen?

Social Media - wo beginnt man als Unternehmen? | clever communication - PR MarCom | Scoop.it
Nach meinen Online Marketing Workshops werde ich immer gefragt, wie man mit Social Media Aktivitäten am Besten beginnt? Das tägliche Social Media Engagement ohne Ziel und Strategie zu beginnen, ist ein oft gemachter Fehler.
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Rabatte, Rabatte, Rabatte
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On-Off-Beziehung: Social Media außerhalb des Webs | karrierebibel.de

On-Off-Beziehung: Social Media außerhalb des Webs | karrierebibel.de | clever communication - PR MarCom | Scoop.it
Social Media - bei diesem Schlagwort denken ungefähr 99,9 Prozent aller Menschen sofort an Facebook, Twitter, Google+, Instagram, vielleicht auch noch Blogs, (On-Off-Beziehung: Social Media außerhalb des Webs
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Meetingitis: 27 Ideen, Meetings aufzupeppen (#Infografik) | karrierebibel.de

Meetingitis: 27 Ideen, Meetings aufzupeppen (#Infografik) | karrierebibel.de | clever communication - PR MarCom | Scoop.it
Aus dem Büroalltag sind sie nicht wegzudenken, beliebter macht sie das trotzdem nicht: Meetings. Studien haben einmal ergeben, dass Manager wie Angestellte im
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10 things you should never share on social media - Public Relations Institute of Australia

10 things you should never share on social media - Public Relations Institute of Australia | clever communication - PR MarCom | Scoop.it
RT @PRIANational: 10 things you should never share on #socialmedia http://t.co/aQqAcXHR...

Via Fiona Scott-Handley
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Are Social Employees The Future of Marketing? | B2B Marketing Insider

Are Social Employees The Future of Marketing? | B2B Marketing Insider | clever communication - PR MarCom | Scoop.it

As the discussion around social media evolves to social business, the social employee is becoming more and more important to the future of marketing... ... The current challenge facing businesses today is this: you can’t communicate externally unless you communicate internally. Sounds simple, right? But, unfortunately, business culture over the last 30 years (or even longer) has tended to prize cutthroat competitiveness and information hoarding as workers attempted to climb over each other in order to get to the top. So how do we change this? How do we build cultures where transparent internal communication and information sharing is prized above all else? Real culture change must come from all levels of the organization, but it must be driven and modeled by the executives in the C-Suite. Successful organizations in the new business climate have dynamic, engaging social executives who know exactly how to fuel and empower their employees and show them what it means to be social. Executives must understand that “do as I say, not as I do” won’t cut it among today’s workers. If they expect their employees to adopt new social habits, they must lead the way and model those habits first....


Via Jeff Domansky
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10 Facts about Consumer Behavior on Facebook - Social Media Quickstarter

Recent study of consumer behavior on Facebook conducted by Constant Contact and market research firm Chadwick Martin Bailey. Read all the results here.
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How to Integrate Inbound Marketing Tactics Into Your PR Strategy

How to Integrate Inbound Marketing Tactics Into Your PR Strategy | clever communication - PR MarCom | Scoop.it

Learn how to use inbound marketing tactics to boost the results of your public relations efforts and maximize your clients' visibility.... Traditional public relations continues to migrate to digital PR, content marketing, and inbound marketing, many PR professionals are aggressively learning new skills and adapting their processes to fit the changing environment. The ability to integrate inbound marketing tactics into the public relations mix has never been more important. Instead of letting the massive changes to our PR industry intimidate you, it can help to break them down into digestible strategies you can apply one at a time, while remembering that some things DON’T change. It’s like a shoe with a broken shoelace. Instead of tossing them into the nearest garbage can and heading to the mall for new shoes, you simply need to replace the laces and interweave them into the existing shoe....


Via Jeff Domansky
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Rim Riahi's curator insight, April 3, 2013 4:01 AM
How to Integrate Inbound Marketing Tactics Into Your PR Strategy
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Studie: Marketer setzen auf Social Media | Online Marketing News

Studie: Marketer setzen auf Social Media | Online Marketing News | clever communication - PR MarCom | Scoop.it
“Eine Studie zeigt, auf welche Kanäle Marketer demnächst verstärkt setzen wollen. Klar scheint: Online-Marketing gehört die Zukunft.”
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clever communication - PR MarCom

clever communication - PR MarCom | clever communication - PR MarCom | Scoop.it
soziale medien, presse- und öffentlichkeitsarbeit, PR, public relations, soziale Netzwerke, social media
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Enterprise 2.0: Wie Unternehmen Social Media intern nutzen - HR-Management - Personal - haufe.de

Enterprise 2.0: Wie Unternehmen Social Media intern nutzen - HR-Management - Personal - haufe.de | clever communication - PR MarCom | Scoop.it
Social Media verändern auch die unternehmensinternen Prozesse in den Unternehmen. Das haben die Unternehmen auch erkannt und beschäftigen sich inzwischen umfassender ...
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Wie sich Social Media auf unser Verhalten auswirkt [Infografik]

Wie sich Social Media auf unser Verhalten auswirkt [Infografik] | clever communication - PR MarCom | Scoop.it
Social Media bekommt immer mehr Einfluss auf unser Verhalten im Web.

Via Frank Mohnhaupt
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Haben Sie Social-Media-Guidelines?

Haben Sie Social-Media-Guidelines? | clever communication - PR MarCom | Scoop.it
Gastartikel von Felix Beilharz Dem Thema Social-Media-Guidelines beziehungsweise Social-Media-Policy kommt mit zunehmender Verbreitung der sozialen Medien eine immer größere Bedeutung zu. War es vor einigen Jahren...
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Vizible Shares Twitter Photos Nearby . . . Very Nearby - AllTwitter

Vizible Shares Twitter Photos Nearby . . . Very Nearby - AllTwitter | clever communication - PR MarCom | Scoop.it
Vizible Shares Twitter Photos Nearby . . . Very Nearby

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Q'sThe 7 most interesting social media stats and what to learn from them

Q'sThe 7 most interesting social media stats and what to learn from them | clever communication - PR MarCom | Scoop.it

Over 1,2 billion people are on Twitter, Facebook and co., say the latest social media stats. Does it matter? The latest social media stats reveal what's going on... One of the first things I’ve learnt, close to 2 years ago when taking the plunge into Social Media with Buffer, was that things aren’t yet very defined. There guiding metrics and studies are really just in their beginning phase and a lot is still quite vague. To help make things a tiny bit more clear, I thought it might be helpful to collect 10 of the most interesting social media studies and see what we can best learn from them. So without any further ado, let’s dig in and talk about the most important social media stats out there...


Via Jeff Domansky
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The Many Faces of Influence [infographic]

The Many Faces of Influence [infographic] | clever communication - PR MarCom | Scoop.it

Inspired by the rich variety of influencer types our customers discover, we looked for patterns and identified 10 key archetypes. Among these influencer profiles are:

the Authority, the influencer who is expert in connecting topic areas and can package insights into a meaningful bundle for his audience;the Insider, who finds alliances to build the market story he needs to tell and pushes the industry forward; andthe Agitator, who always looks for ways to stir the pot and push conversations to new heights. 

Filled with fun facts and tips about what motivates the different types of online influencers,The Many Faces of Influence infographic is a simple guide to understanding how to be a part of their community and knowing the best ways to engage them.

Explore this inforgraphic to learn more about The Many Faces of Influence...


Via Lauren Moss
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AreaDining's curator insight, April 3, 2013 9:44 AM

Influencers are the lifeblood to social media success and credibility

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A powerful B2B social media case study

A powerful B2B social media case study | clever communication - PR MarCom | Scoop.it

I recently came across an extraordinary presentation on the topic of B2B social media from Social Media Week Copenhagen. The presenter was Jonathan Wichmann, social media manager for Maersk Line. You may or may not be familiar with Maersk Line. They are the largest container shipping company in the world, which while impressive is probably less interesting than many superstar companies of social media. In his talk, Wichmann discussed the baseline strategy in their approach to social, the steps they took to elaborate and develop on that initial B2B social media strategy, and the benefits that they’re now seeing because of their development in the channel. And it’s REALLY impressive....


Via Jeff Domansky
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Rim Riahi's curator insight, April 3, 2013 4:02 AM

I recently came across an extraordinary presentation on the topic of B2B social media from Social Media Week Copenhagen. The presenter was Jonathan Wichmann, social media manager for Maersk Line. You may or may not be familiar with Maersk Line. They are the largest container shipping company in the world, which while impressive is probably less interesting than many superstar companies of social media. In his talk, Wichmann discussed the baseline strategy in their approach to social, the steps they took to elaborate and develop on that initial B2B social media strategy, and the benefits that they’re now seeing because of their development in the channel. And it’s REALLY impressive....

Ken Jondahl's curator insight, July 11, 2013 10:53 AM

This is a worthwhile article to read if you come from a heavy industry and are wondering, "how the heck would we use social media?". In Jonathan's words, "To get closer to our customers."

 

To see the full talk, not just the article, click on the video at the bottom of the article. It is ~60 min's and well worth the time, just plan ahead. http://new.livestream.com/accounts/2478622/events/1885537/videos/11978761

 

One of the strategies used by Jonathan and his team is to make sure they are not "selling" on Facebook. They want to develop their employees as thought leaders in their fields. Building personal connections with prospects and customers to encourage them to reach out to Maresk when a business need develops.

 

Another interesting point is around customer care. "Jonathan commented  that many customer service issues are answered by fans before the customer care team can intervene."

2getmarketing2go's curator insight, April 22, 1:52 PM

Aos que bradam aos quatro cantos que o ROI das mídias sociais p/ B2B é fácil de ser mensurado e, principalmente, positivo: "What I appreciate about Jonathan and his team at Maersk is their transparency (...) he put up a slide that claimed they were achieving 1500% social media ROI. Then he said it could be 0%, or it could be 5000% depending upon your assumptions. How refreshing to have someone explain the difficulties of isolating social media and extracting an ROI in contrast to people who speak (positive) ROI like an absolute truth."Dito isso, é bom lembrar sempre que uma agência quiser te vender uma campanha fácil, rápida e barata. Vem com a gente que você passa de ano.