Kids Company has used Vine’s looped format in its latest campaign, created by AMV BBDO, showing distressing scenes of neglect,...
Wondered what Vine will be used for? Well apart from the obvious ability to share daft videos of your cat, some companies have picked it up as a useful promotional tool. This clever campaign highlight's it's capabilities.
We are more than excited to see that Mad Men is back! Being awesomely creative throughout the series with their set design, costume design, intriguing characters and addictive story lines, it is hardly surprising to see yet another creative approach when it comes to promoting the latest series.
Now that you don't have to bid for airfares and hotel rooms anymore, what can you do with William Shatner? You give him progeny. A clever, attractive progeny. Read this article by Chris Matyszczyk on CNET News.
People are bored to death waiting for a bus, so thank those ads for giving a little game to play, and eventually maybe even buy the product later. These clever campaigns push the boundaries of imaginative advertising.
Rankin has photographed supermodel Heidi Klum and a host of other celebrities make-up free in aid of Children in Need's new initiative, 'BearFaced Day'. A clever campaign that catches the eye and appeals to our nosey side.
"French fashion house Chloé is giving consumers an incentive to watch videos from the eight-part mini film series on its 60th anniversary collection through a quiz-style Facebook application"
And what could be more incentivising to thier target market than the promise of winning free designer accessories? Putting together stylish content and video footage can be frustrating when people lack interest or refuse to participate. This clever campaign gives somthing back to the viewers to ensure interaction. Clever stuff indeed.
The good old world of marketing. We've seen it all, and our wearry brains have learned to switch off. We need something truly inspiring and creative to catch our valuable attention. Guerrilla marketing ambushes the viewer and grabs their attention when they least expect it. Here are some excellent examples...
Another great project from ManvsMachine (who recently completed a rebrand for More4) who expand on a logo created by Magpie Studio (and shown above)
Working together, ManvsMachine and 4Creative have worked with the idea of 4 and 7 appearing around a right angled corner from each other with idents taking viewers on a journey around a corner from left to right. Clever suff.
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