Clever Campaigns
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Clever Campaigns
Marketing, raising profile, brand or profile awareness. The clever campaigns that caught our eye.
Curated by ADOmedia
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Kids Company uses Vine to ask for help to make neglect stop

Kids Company uses Vine to ask for help to make neglect stop | Clever Campaigns | Scoop.it
Kids Company has used Vine’s looped format in its latest campaign, created by AMV BBDO, showing distressing scenes of neglect,...
ADOmedia's insight:

Wondered what Vine will be used for? Well apart from the obvious ability to share daft videos of your cat, some companies have picked it up as a useful promotional tool. This clever campaign highlight's it's capabilities.

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Alyssa Serrano's curator insight, March 11, 2014 10:30 PM

This campaign ad is showing how kids can be mistreated and abused. The videos show the kids in bad situations, and the video then asks for donations.  If you donate, the video will unlock one showing the kids in a safe environment. I think it was a great idea  to get money for the organization but it was a bad example. These kids growing up in unsafe environments probably don't want what their life is like broadcasted all over  vine and twitter

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Mad Men has a new hire: 75-year-old ad man straight from the swinging 60s

Mad Men has a new hire: 75-year-old ad man straight from the swinging 60s | Clever Campaigns | Scoop.it
New series of hit show has called on British artist Brian Sanders to draw ad campaign heralding return of Don Draper and co

Via Matmi
ADOmedia's insight:

We are more than excited to see that Mad Men is back! Being awesomely creative throughout the series with their set design, costume design, intriguing characters and addictive story lines, it is hardly surprising to see yet another creative approach when it comes to promoting the latest series.

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Matmi's curator insight, March 12, 2013 5:44 AM

Showing (as always) how dedicated the art direction for Mad Men is. Sixties ad man Brian Sanders produced artwork for the new season. ^ML

Matmi's comment, March 12, 2013 7:38 AM
Totally agree. Wish I was Don Draper :)
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Watch all of the Super Bowl ads right here

Watch all of the Super Bowl ads right here | Clever Campaigns | Scoop.it
Whether you're a die-hard fan or aren't even sure which teams will be playing on Sunday (Google tells me it's the Ravens and the 49ers, who I understand both play football), Super Bowl commercials...
ADOmedia's insight:

All the super bowl adverts in one place

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Priceline gets Shatner an angry daughter for Super Bowl

Priceline gets Shatner an angry daughter for Super Bowl | Clever Campaigns | Scoop.it
Now that you don't have to bid for airfares and hotel rooms anymore, what can you do with William Shatner? You give him progeny. A clever, attractive progeny. Read this article by Chris Matyszczyk on CNET News.
ADOmedia's insight:

Priceline at the Superbowl

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With Hilarious 2-Minute Super Bowl Ad, Samsung Steals Cool Factor From Apple - Forbes

With Hilarious 2-Minute Super Bowl Ad, Samsung  Steals Cool Factor From Apple - Forbes | Clever Campaigns | Scoop.it
Samsung's 2 minute, $15 million Super Bowl advertisement will air today during the 4th quarter of the big game.
ADOmedia's insight:

Samsung at the Superbowl

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Agent Provocateur Campaign by Olivier Zahm - Spring 2013 • Selectism

Agent Provocateur Campaign by Olivier Zahm - Spring 2013 • Selectism | Clever Campaigns | Scoop.it
Agent Provocateur unveils it's SS13 lingerie and bikini campaign starring Crystal Renn as photographed by Olivier Zahm.
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Your Health, Up In Smoke - A Clever & Thought Provoking Campaign

Your Health, Up In Smoke - A Clever & Thought Provoking Campaign | Clever Campaigns | Scoop.it

Your Health, Up In Smoke - A Clever & Thought Provoking Campaign

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It's a Shape Christmas - Beautiful Interactive Advent Calendar

It's a Shape Christmas - Beautiful Interactive Advent Calendar | Clever Campaigns | Scoop.it

It's a Shape Christmas is an Interactive Advent Calendar produced by Shape Design Studio. Featuring fantastic artists and illustrators from around the world. It sure beats those cheapy chocs!

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Cool and Creative Bus Stop Ads

Cool and Creative Bus Stop Ads | Clever Campaigns | Scoop.it

People are bored to death waiting for a bus, so thank those ads for giving a little game to play, and eventually maybe even buy the product later. These clever campaigns push the boundaries of imaginative advertising.

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Love Everybody - Security Camera Video Captures Good Too

This one's set to go viral... "Let's look at the wolrd a little differently - Changing the world one moment at the time" LoveEverybody.com ... Changing the world one moment at a time...

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Heidi Klum goes BearFaced for Children in Need

Heidi Klum goes BearFaced for Children in Need | Clever Campaigns | Scoop.it

Rankin has photographed supermodel Heidi Klum and a host of other celebrities make-up free in aid of Children in Need's new initiative, 'BearFaced Day'. A clever campaign that catches the eye and appeals to our nosey side.

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Chloé incentivizes video views via 60th anniversary contest - Luxury Daily - Internet

Chloé incentivizes video views via 60th anniversary contest - Luxury Daily - Internet | Clever Campaigns | Scoop.it
ADOmedia's insight:

"French fashion house Chloé is giving consumers an incentive to watch videos from the eight-part mini film series on its 60th anniversary collection through a quiz-style Facebook application"

 

And what could be more incentivising to thier target market than the promise of winning free designer accessories? Putting together stylish content and video footage can be frustrating when people lack interest or refuse to participate. This clever campaign gives somthing back to the viewers to ensure interaction. Clever stuff indeed.

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IBM's Smarter Planet Illustrations are Clever! (11 total) - My Modern Metropolis

IBM's Smarter Planet Illustrations are Clever! (11 total) - My Modern Metropolis | Clever Campaigns | Scoop.it
As part of their Smarter Planet campaign, which launched last year, IBM teamed up with illustrator Noma Bar for a very clever set of posters. Just what does I…
ADOmedia's insight:

We love these fantastically clever and stylish designs from Noma bar for IBM. Simple, understated graphics that really pack a punch.

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How Oreo's rapid-response team lit up Twitter with a Super Bowl blackout ad

How Oreo's rapid-response team lit up Twitter with a Super Bowl blackout ad | Clever Campaigns | Scoop.it
The Super Bowl, America's annual celebration of the gridiron game, tends to be the most expensive day on any advertiser's calendar. Or maybe not. Oreo Cookies took a novel approach to its marketing...
ADOmedia's insight:

Clever stuff. This article really highlights the impact and importance of response speed and relevance when it comes to social media marketing. Overtime budget well spent Oreo!

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Chelsie DeBus's comment, March 13, 2014 4:57 PM
Very tricky Oreo! The Oreo company is very smart for doing this. It is smart of them to not have to pay so much money and mostly almost get the advertisement for free because people retweeted what they put on Twitter. 14 million retweets will get them to be seen by a lot of different individuals. The Oreo company is so smart for doing this. They should show this to other companies so then they don't have to pay so much money for advertising!
Rachel Sigrist's curator insight, March 14, 2014 10:53 AM

why did Oreo's team have Twitter during a blackout?

Katie Gilbertson's comment, March 15, 2014 10:31 PM
That was really clever of them to do. Social media is so important in our society today that I believe it is almost necessary to begin campaigning on the internet. Coming up with something so clever, so quick is a huge challenge. Nice article!
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Amy Poehler tries to seduce Best Buy boys in Super Bowl

Amy Poehler tries to seduce Best Buy boys in Super Bowl | Clever Campaigns | Scoop.it
The 'Parks and Recreation' star tries to make women feel so much more comfortable buying gadgets at Best Buy. Naturally, sex is her method. Read this article by Chris Matyszczyk on CNET News.
ADOmedia's insight:

Best Buy at the Superbowl

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Watch this: 'Paperman,' a black-and-white love story from Disney

Watch this: 'Paperman,' a black-and-white love story from Disney | Clever Campaigns | Scoop.it
Wreck It Ralph was a charming homage to video games and a great film in its own right, but the best thing about it just might be the short film, Paperman, that played before it in theaters. If you...
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Your Daily Eye Queue: Watch Kate Upton Wash a Mercedes-Benz in Slow Motion (VIDEO): The GQ Eye: GQ on Style: GQ

Your Daily Eye Queue: Watch Kate Upton Wash a Mercedes-Benz in Slow Motion (VIDEO): The GQ Eye: GQ on Style: GQ | Clever Campaigns | Scoop.it
WOMEN Sort of. (Video Below) CELEBRITY Matt Bomer's best-dressed list goes from McQueen to McConaughey
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Clever & Creative Examples for Guerilla and Viral Marketing.

Clever & Creative Examples for Guerilla and Viral Marketing. | Clever Campaigns | Scoop.it

The good old world of marketing. We've seen it all, and our wearry brains have learned to switch off. We need something truly inspiring and creative to catch our valuable attention. Guerrilla marketing ambushes the viewer and grabs their attention when they least expect it. Here are some excellent examples...

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Alyssa Serrano's curator insight, March 11, 2014 10:36 PM

Companies use not so common ideas to advertise their merchandise even more. Bags that look like people jumping rope, cups that have other noses on them, and coffee cups on the street are just some of the ways these companies are using their creative minds for advertisement. 

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TabletMan is Japanese tech personified

TabletMan is Japanese tech personified | Clever Campaigns | Scoop.it
If you’re a manufacturer that isn’t putting out particularly exciting products, how do you get people to sit up and take notice of your company? Toshiba has decided to try and win the hearts...
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Creative Review - 4seven channel identity

Creative Review - 4seven channel identity | Clever Campaigns | Scoop.it

Another great project from ManvsMachine (who recently completed a rebrand for More4) who expand on a logo created by Magpie Studio (and shown above)


Working together, ManvsMachine and 4Creative have worked with the idea of 4 and 7 appearing around a right angled corner from each other with idents taking viewers on a journey around a corner from left to right. Clever suff.

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Don't ignore me! 3D street art by Ogilvy & Mather - Eye Test Game online

Don't ignore me! 3D street art by Ogilvy & Mather - Eye Test Game online | Clever Campaigns | Scoop.it

Don’t ignore me! The advertising campaign by +UNICEF is putting Chinas 1.5 million underprivileged kids in the spotlight. 3D street art by Ogilvy & Mather.

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Dockers - Get Dressed Like You Mean It Campaign

Dockers - Get Dressed Like You Mean It Campaign | Clever Campaigns | Scoop.it

For the sixth and final installment of their Get Dressed Like You Mean It series, Dockers turns the lens on much-buzzed-about fashion icon Nick Wooster.

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DumbWays2Die - A brilliant video from Metro

DumbWays2Die - A brilliant video from Metro | Clever Campaigns | Scoop.it

A cute, slightly brutal and very effective video from Metro promoting safety around trains. Warning, this song will be in your head for weeks!

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