Clean up your social media act
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Clean up your social media act
When it comes to social media there are many pitfalls. Reflect before you act and avoid getting caught on social media vertigo.
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How to Market Your Business on Facebook Successfully

How to Market Your Business on Facebook Successfully | Clean up your social media act | Scoop.it
If you're unsure about how to market your business on Facebook, this comprehensive guide is full of useful advice, tips and solutions.
Sónia Laima's insight:

Summing up!

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Americans Spend 23 Hours Per Week Online, Texting

Americans Spend 23 Hours Per Week Online, Texting | Clean up your social media act | Scoop.it
Staying up-to-date on emails, social media and other means of online communication is a bigger time requirement than people may realize: New research has found that the average user spends 23 hours a week emailing, texting and using social media and other forms of online communication. 
Sónia Laima's insight:

Time consuming

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The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know

The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know | Clean up your social media act | Scoop.it
It's critical to reevaluate your social media strategy at least once a year, if not quarterly.
Sónia Laima's insight:

Visual Content will win!

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Alternativas ao Pinterest, conhece alguma?

Alternativas ao Pinterest, conhece alguma? | Clean up your social media act | Scoop.it
Têm surgido várias outras redes sociais que se apresentam como uma boa alternativa ao Pinterest, principalmente para quem tem interesse por um tema específico.
Sónia Laima's insight:

Temas Específicos e nichos 

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ADVICE: Why We Have to Write Shorter

ADVICE: Why We Have to Write Shorter | Clean up your social media act | Scoop.it
I think someone’s trying to tell me something. Everywhere I look these days I’m being told to write shorter. And that’s advice we should all heed in this era of six-second videos and news delive
Sónia Laima's insight:

O Primeiro Ministro britânico Winston Churchill recusava-se a ler memorandos com mais de 1 PÁGINA. / As prime minister he refused to read any memo that was more than ONE PAGE.

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Emerging Trends in the World of Search Engine Optimization

Emerging Trends in the World of Search Engine Optimization | Clean up your social media act | Scoop.it

Things have been changing for quite some time in the SEO world. Hence, new trends have finally surfaced. Things that didn’t matter a few years ago are now of vital importance and companies are constantly making use of them to get more traffic.


Via Kamal Bennani, Higher Education Marketing, Luis Costa
Sónia Laima's insight:

Things have been changing

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Five critical elements to building a large and engaged Facebook audience in the travel industry

Five critical elements to building a large and engaged Facebook audience in the travel industry | Clean up your social media act | Scoop.it
Every travel marketer wants a big and active social media audience. Who wouldn’t?

Via Luis Costa
Sónia Laima's insight:

A few secrets we’ve learned along the way 

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Best Uses of "Photos of You" by Brands on Instagram - Nitrogram

Best Uses of "Photos of You" by Brands on Instagram - Nitrogram | Clean up your social media act | Scoop.it
Photos of You was just released last Thursday, but brands are already jumping on this opportunity to diversify their Instagram content. See how.
Sónia Laima's insight:

Power to the cool people!

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Cleaning Up Your Online Image: 5 Things You Need To Know

Cleaning Up Your Online Image: 5 Things You Need To Know | Clean up your social media act | Scoop.it
You would never let your front porch or storefront become dilapidated. You would never hand out a crumpled resume or business card.
Sónia Laima's insight:

Finding the balance on online & offline image

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How to Manage Your Personal Brand, Especially During a Job Search - Forbes

How to Manage Your Personal Brand, Especially During a Job Search - Forbes | Clean up your social media act | Scoop.it
why it’s so important to manage all aspects of communication and your personal brand – particularly when you are interviewing for a new job, whether it's to be a first-line supervisor position or President of the United States.
Sónia Laima's insight:

Craft and leverage your core message.

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Content Marketing Moves the Needle for Eden Springs | Business 2 Community

Content Marketing Moves the Needle for Eden Springs | Business 2 Community | Clean up your social media act | Scoop.it
When your product is high quality water, it turns out your brand is relevant to a number of audiences. Eden Springs, the largest mineral water brand in Israel,
Sónia Laima's insight:

A holistic approach to content, which includes content creation, curation, amplification, measurement and optimization, can result in great impact on different brand objectives.

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The Future of Social Media Marketing According to HubSpot's CMO

The Future of Social Media Marketing According to HubSpot's CMO | Clean up your social media act | Scoop.it
Learn what the future of social media might be -- in just 6 words -- according to CMO Mike Volpe of HubSpot.
Sónia Laima's insight:

The power is with the consumer: we're just renting audiences attention.

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Is Your Social Media Policy Useless?

Is Your Social Media Policy Useless? | Clean up your social media act | Scoop.it
A shifting legal landscape is making blanket policies a thing of the past.
Sónia Laima's insight:

Sachs recommends that companies "get the best legal expertise they can in this area of law to craft and carry out these [social media] policies."

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A Social Media Makeover in Just 7 Days

A Social Media Makeover in Just 7 Days | Clean up your social media act | Scoop.it
Revamp your online presence in one week.
Sónia Laima's insight:

Get started!

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How Men and Women Use Mobile and Social Media Differently (Infographic)

How Men and Women Use Mobile and Social Media Differently (Infographic) | Clean up your social media act | Scoop.it
While both genders are hooked on social media and mobile devices, they prefer to use the technology differently. Here's what organizations need to know.
Sónia Laima's insight:

Men are more likely to use social media for business and dating, whereas women are more likely to use it for relationships, sharing and entertainment. But the differences don't end there.

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Instagram Now Has More U.S. Smartphone Users Than Twitter [STATS] - AllTwitter

Instagram Now Has More U.S. Smartphone Users Than Twitter [STATS] - AllTwitter | Clean up your social media act | Scoop.it
Instagram Now Has More U.S. Smartphone Users Than Twitter [STATS]
Sónia Laima's insight:

Up & Running 

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10 Signs You're Using Social Media Wrong

10 Signs You're Using Social Media Wrong | Clean up your social media act | Scoop.it
If you fall into any of these traps, it's time to reevaluate your strategy.
Sónia Laima's insight:

Time to Reevaluate

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Reducing Bounce Rate on Your Website | Social Media Today

Reducing Bounce Rate on Your Website | Social Media Today | Clean up your social media act | Scoop.it
In this post you’ll be learning all the tips and tricks that helped me to lower my bounce rate from 80% to less than 10%.
Sónia Laima's insight:

Whether you run a blog or corporate business bounce rate is an important number to be looking at

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Como a pesquisa no Facebook pode ajudar as marcas

Como a pesquisa no Facebook pode ajudar as marcas | Clean up your social media act | Scoop.it
A pesquisa no gráfico social já foi lançada para os utilizadores em inglês e muitas empresas começaram a fazer experiências
Sónia Laima's insight:

Como sempre uma boa posição no ranking dependem de 1. Preparação; 2. Investigação. A ordem dos termos é circular. 

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Digital Marketing Must: Deliver Great Content Where Your Customers Are

Digital Marketing Must: Deliver Great Content Where Your Customers Are | Clean up your social media act | Scoop.it
Our live discussion about best digital marketing tips with experts Karen Leland, Jayson DeMers and Adam Kleinberg, hosted by Entrepreneur's Jason Fell.
Sónia Laima's insight:

"If you want to be successful online you must publish great content and be an authority on your niche," DeMers said.

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LinkedIn Lets You Illustrate Your Talents With Pics, Video

LinkedIn Lets You Illustrate Your Talents With Pics, Video | Clean up your social media act | Scoop.it
LinkedIn added the ability to showcase your talents in a whole new way Wednesday: pictures and video.
Sónia Laima's insight:

Get Visual: illustrate your talents!

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200 Million Users? LinkedIn Is Just Getting Started - Forbes

200 Million Users? LinkedIn Is Just Getting Started - Forbes | Clean up your social media act | Scoop.it
LinkedIn--professional network, or growing media company? Launched in May 2003, LinkedIn’s popularity has skyrocketed over the last decade.
Sónia Laima's insight:

In today’s competitive landscape, companies that want to succeed have to continually rebrand if they want to stay afloat–and LinkedIn is doing just that.

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Social Media 2013: User Demographics For Facebook, Twitter, Pinterest And Instagram [INFOGRAPHIC] - AllTwitter

Social Media 2013: User Demographics For Facebook, Twitter, Pinterest And Instagram [INFOGRAPHIC] - AllTwitter | Clean up your social media act | Scoop.it
Social Media 2013: User Demographics For Facebook, Twitter, Pinterest And Instagram [INFOGRAPHIC]
Sónia Laima's insight:

Know your audiences

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Friends Don’t Let Friends Curate (FB’s Redesign) — Future Tech/Future Market

Friends Don’t Let Friends Curate (FB’s Redesign) — Future Tech/Future Market | Clean up your social media act | Scoop.it
Facebook is in the midst of a major redesign of their feed. They’re releasing it incrementally, but everyone should have it in the very near…
Sónia Laima's insight:

We have never produced more content nor consumed it more than we do now.

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7 ways to protect your personal reputation online | Articles | Home

7 ways to protect your personal reputation online | Articles | Home | Clean up your social media act | Scoop.it
People are looking for you online, whether it's a potential employer, client, or lover. Make sure they find your best self.

Via Carla Bulhões
Sónia Laima's insight:

Your name is your personal brand

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