In the past, the gatekeepers—people who can grant or deny access to a recognized authority within a company—were receptionists, administrative assistants, executive administrators or the personal assistants. But that has changed. Technology has allowed companies to reduce clerical staffing, and the prevalence of consensus decision-making means many individuals can veto your pitch and many must collectively say yes. Today you have to adopt new tactics for getting past the new-generation gatekeepe
With the passing of my dear friend Stephen R. Covey, I have been taking some time to consider many of the greatest business leaders who are wielding strong influence on the business world we live in today.
Nonprofits are engaging the next generation of donors with a mix of updated fund-raising methods. Nonprofits are targeting the next generation of donors by hosting more and more events that appeal to a younger crowd.
How often does an interaction under the business communications umbrella lend itself to a full-blown story, the type with a beginning, an end and something going amiss in the middle that must be overcome? Maybe 10 percent of the time, and that’s probably high.
That’s why we use the term storytelling techniques in describing how the concepts of storytelling can be applied to business communications. It turns out that within the classic story arc, those who entertain like novelists and movie directors depend on certain techniques to bring their material to life....
Everybody’s a critic, have you noticed? Especially when you’re chasing a dream they’ve deemed an “unrealistic fantasy.” Dealing with that negative input is hard—on you and your goals—but you can choose once and for all to keep moving, regardless of others’ opinions. This is your time, your life, your moment of truth.
Planning meetings is a hard. Ever changing demands, a sellers’ market and unrealistic expectations add to the daily stress experienced by professional Meeting Planners. Today we explore some of the toughest challenges faced by planners and share solutions to overcome them.
The veteran event marketer shares his tips on developing event strategy and culture, stakeholder involvement, and the importance of interactive design. David Rich is the senior vice president of client services at George P.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
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Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
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Creating engaging newsletters with your curated content is really easy.