Student authors published in short story anthologyYour Houston NewsFive CFISD students will be among 43 students in the Houston area to be published in the Texas-based literacy foundation, Read3Zero, third annual short-story anthology entitled...
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Scooped by Clayton Bye onto Clayton Clifford Bye |
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Content marketing is all the rage for 2013. I think it might have been the rage in 2012, too. It is a buzzword, for sure, but it is essentially focused on how to tell a story. More so, it is about how to engage with your customer or prospect. Via Karen Dietz
Clayton Bye's insight:
Good selling has always involved story. It is what draws the prospective buyer in and helps them to see what problem(s) you are offering to solve. 
Rick Grant's curator insight,
January 6, 8:17 PM
Well, yeah, content is what you pay to get into the game, but its the stories that make it work for you. 
Karen Dietz's comment,
January 7, 4:54 PM
Thank you Rick, Clayton and Marty for your comments! It takes work to bring stories into online content and any kind of selling activity but the rewards are immense. And of course, we get better at it over time. Happy storytelling!
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