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Scooped by Clayton Bye onto Clayton Clifford Bye |
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Author, Publisher, Editor, Reviewer, Business Consultant, Clayton Bye, Clayton Clifford Bye, C C Bye, Chase Enterprises, Books, Short Stories, Poems, E-books, Articles, Fiction, Fantasy, Non-fiction, Self-help, Achievement, Success, Motivation, Inspiration,...
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Content marketing is all the rage for 2013. I think it might have been the rage in 2012, too. It is a buzzword, for sure, but it is essentially focused on how to tell a story. More so, it is about how to engage with your customer or prospect. Via Karen Dietz
Clayton Bye's insight:
Good selling has always involved story. It is what draws the prospective buyer in and helps them to see what problem(s) you are offering to solve. 
Rick Grant's curator insight,
January 6, 8:17 PM
Well, yeah, content is what you pay to get into the game, but its the stories that make it work for you. 
Karen Dietz's comment,
January 7, 4:54 PM
Thank you Rick, Clayton and Marty for your comments! It takes work to bring stories into online content and any kind of selling activity but the rewards are immense. And of course, we get better at it over time. Happy storytelling!
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Everywhere you look these days you see debates about self-publishing versus traditional publishing. I’m here to give you the real …Continue reading » 
Rosemary J. Adkins's curator insight,
December 24, 2012 11:19 PM
Traditional or Self Publishing-You be the judge! 
mickipeluso's curator insight,
December 25, 2012 9:49 PM
Excellent insights from a man who knows his subject matter well. Delete the scoop?
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Make your own slideshow at Animoto. A book trailer for my 3rd book "A Funny Thing Happened on the way to the Club" which I've turned onto a live show! Via Brian T Shirley Delete the scoop?
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Author, Publisher, Editor, Reviewer, Business Consultant, Clayton Bye, Clayton Clifford Bye, C C Bye, Chase Enterprises, Books, Short Stories, Poems, E-books, Articles, Fiction, Fantasy, Non-fiction, Self-help, Achievement, Success, Motivation, Inspiration,... |
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Smile! You’re at the best WordPress.com site ever
Clayton Bye's insight:
This is the blog I use to discuss controversial topics and promote projects I'm in the process of publishing or am already marketing. This past week the topic was THE NEXT BIG THING!
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Student authors published in short story anthologyYour Houston NewsFive CFISD students will be among 43 students in the Houston area to be published in the Texas-based literacy foundation, Read3Zero, third annual short-story anthology entitled... Delete the scoop?
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Post modern pastiche of the classic teen horror that succeeds in being both funny and a genuine horror film in its own right... Delete the scoop?
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