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Free classified advertising is still one of the very best ways for advertising anything
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MediaPost Publications The Football Event Bigger Than Super Bowl 03/06/2013

The Football Event Bigger Than Super Bowl - 03/06/2013
Dave Cottrell's insight:

What's bigger and more important for advertisers than the Super Bowl?  The answer might really surprise you.  #adlandpro

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MediaPost Publications Teva Travels Off The Beaten Path 03/05/2013

MediaPost Publications Teva Travels Off The Beaten Path 03/05/2013 | Advertising & Media | Scoop.it
Teva Travels Off The Beaten Path - 03/05/2013
Dave Cottrell's insight:

Sometimes being different is the way to pull ahead of the pack.  #wetcoastdaily #adlandpro

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MediaPost Publications Mark Zuckerberg And The Voldemort Strategy 03/04/2013

MediaPost Publications Mark Zuckerberg And The Voldemort Strategy 03/04/2013 | Advertising & Media | Scoop.it
Mark Zuckerberg And The Voldemort Strategy - 03/04/2013
Dave Cottrell's insight:

A good strategic move by Facebook or a desperate one?

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New Cosmo Site Feature Lets Viewers 'WTF' or 'OMG' a Story

New Cosmo Site Feature Lets Viewers 'WTF' or 'OMG' a Story | Advertising & Media | Scoop.it
Partnership with Social Amp lets readers react to stories via Facebook
Dave Cottrell's insight:

Once again, Cosmopolitan plumbs the depths of tastelessness...

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How to post to Facebook, Twitter after you die

How to post to Facebook, Twitter after you die | Advertising & Media | Scoop.it
New tools are designed to show you how to post to Facebook and Twitter after you are dead.
Dave Cottrell's insight:

Now you can continue to post to Facebook and Twitter long after you're gone.  Nah-nah-nah-nah... to the tune of Twilight Zone... #wetcoastdaily

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MediaPost Publications Web Login Through Social Sites Deemed Valuable 02/18/2013

MediaPost Publications Web Login Through Social Sites Deemed Valuable 02/18/2013 | Advertising & Media | Scoop.it
Web Login Through Social Sites Deemed Valuable - 02/18/2013
Dave Cottrell's insight:

For any company with an online presence that requires visitors to log in for the full experience, social login is becoming increasingly important, as recent studies show.

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MediaPost Publications The Lunge That Refreshes 02/14/2013

The Lunge That Refreshes - 02/14/2013
Dave Cottrell's insight:

Don't miss your "Oreo" moment!! "Another tweeter even mused that Poland Spring had missed its “Oreo Moment,” referring to the now famous, insta-response to the recent Super Bowl blackout. In a prodigious stroke of social media genius and creativity, even before the power was restored, Team Oreo released an ad featuring a visual of the cookie, with text reading: “Power out? No problem. You can dunk in the dark.”
#adlandpro #classifiedadland

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Belstaff ups mobile savvy via Fashion Week campaign

Belstaff ups mobile savvy via Fashion Week campaign | Advertising & Media | Scoop.it
Luxury Daily today - Belstaff ups mobile savvy via Fashion Week campaign; Prada’s Miu Miu flaunts femininity, products through film series.
Dave Cottrell's insight:

Companies specializing in luxury items go mobile

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MediaPost Publications The Gold In Them Thar Tweets 02/11/2013

MediaPost Publications The Gold In Them Thar Tweets 02/11/2013 | Advertising & Media | Scoop.it
The Gold In Them Thar Tweets - 02/11/2013
Dave Cottrell's insight:

Social media = real time media = virtual gold in the advertising world

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Understanding Facebook’s EdgeRank | Social Media Today

Understanding Facebook’s EdgeRank | Social Media Today | Advertising & Media | Scoop.it
A recent controversy over average Facebook Page reach led Facebook to publicly announce the four main factors it uses to determine the reach each Page post gets.
Dave Cottrell's insight:

Making sense of Facebook's Edgerank

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Lipton spreads brand awareness through mobile photo sharing - Content - Mobile Marketer

Lipton spreads brand awareness through mobile photo sharing - Content - Mobile Marketer | Advertising & Media | Scoop.it
Unilever’s Lipton is leveraging mobile and social through an Instagram contest that aims to get consumers talking about the brand instead of pushing products at them.
Dave Cottrell's insight:

Big brands like Lipton are using photo sharing for mobile advertising.  When designers recognize that smartphones and tablets ARE NOT desktops and laptops, they begin to think outside the old box and into the way of the future.  The under 50 crowd is growing and becoming more and more mobile.  The old adage, a picture is worth a thousand words is... well... true

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Will Google’s new AdWords strategy do more harm than good on mobile? - Mobile Marketer - Advertising

Will Google’s new AdWords strategy do more harm than good on mobile? - Mobile Marketer - Advertising | Advertising & Media | Scoop.it
Google’s most sweeping overhaul to AdWords in several years is geared toward driving more revenue from mobile, which it could accomplish in the short term.
Dave Cottrell's insight:

Just when you thought you had a chance of winning the race, Google moves the finish line...

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MediaPost Publications The New Myspace: Who Should Be Scared 02/06/2013

The New Myspace: Who Should Be Scared - 02/06/2013
Dave Cottrell's insight:

Who's afraid of the new Myspace??  Time to take a look...

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The Buffer Social Sharing App Can Be A Time Saver for You

The Buffer Social Sharing App Can Be A Time Saver for You | Advertising & Media | Scoop.it
If you are having trouble trying to keep an active presence on social media, we might have a solution for you. Learn about the social sharing app, Buffer.

Via Stan Smith
Dave Cottrell's insight:

Always nice to come across a tool that works the way it's supposed to.

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MediaPost Publications It's All Organic: Social, Paid, Optimization 03/04/2013

MediaPost Publications It's All Organic: Social, Paid, Optimization 03/04/2013 | Advertising & Media | Scoop.it
It's All Organic: Social, Paid, Optimization - 03/04/2013
Dave Cottrell's insight:

Packed article on what you need to do in 2013 if you're serious about your business' online presence.

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MediaPost Publications Do You Use Twitter For The Ads? 03/05/2013

Do You Use Twitter For The Ads? - 03/05/2013
Dave Cottrell's insight:

"The conundrum is that all these people are there, but direct-response type ads don’t work very well because users are not really shopping-oriented during their Twitter time. Rather than shop, users want to hang out and interact with interesting stuff."

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Max Kalehoff - Eleven Big Trends that Will Reshape Advertising in 2020 and Beyond

Max Kalehoff, VP of Product Marketing, Syncapse   11 Big Trends That Will Reshape Advertising In 2020 And Beyond “What will advertising look like
Dave Cottrell's insight:

One of the best articles on the subject of advertising trends you've seen in a long time

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Dunkin’ Donuts puts Twitter at the center of new mobile campaign - Mobile Marketer - Social neworks

Dunkin’ Donuts puts Twitter at the center of new mobile campaign - Mobile Marketer - Social neworks | Advertising & Media | Scoop.it
Dunkin’ Donuts is continuing to make Twitter a focal point of its overall marketing strategy by implementing mobile into the mix.
Dave Cottrell's insight:

Next they will be tweeting printable donuts to 3D Printers... just you watch!!

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MediaPost Publications Oreo Speedwagon 02/14/2013

MediaPost Publications Oreo Speedwagon 02/14/2013 | Advertising & Media | Scoop.it
Oreo Speedwagon - 02/14/2013
Dave Cottrell's insight:

The utter brilliance of the now famous Oreo "Tweet" will not soon be forgotten...

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Porsche fetes 5M Facebook fans via customized 911 Carrera 4S - Luxury Daily - Internet

Porsche fetes 5M Facebook fans via customized 911 Carrera 4S - Luxury Daily - Internet | Advertising & Media | Scoop.it
Dave Cottrell's insight:

Porshe begins BRILLIANT interactive campaign with fans on Facebook

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Marketers will have value-based relationships with consumers in 2013: Forrester - Research - Mobile Marketer

Marketers will have value-based relationships with consumers in 2013: Forrester - Research - Mobile Marketer | Advertising & Media | Scoop.it
Nearly half of all online adults globally will connect to the Internet from multiple devices at different times of the day this year, making contextually-relevant and personalized mobile marketing a must, according to a new report from Forrester...
Dave Cottrell's insight:

"Instead of developing around marketing channels, marketers need to roll out initiatives around needs and wants."

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Oreo Won the Advertising Super Bowl With a Single Tweet | Social Media Today

Oreo Won the Advertising Super Bowl With a Single Tweet | Social Media Today | Advertising & Media | Scoop.it
While Twitter mostly devolved into snarky punditry and fake accounts for inanimate stadium features during the Super Bowl blackout, one savvy brand cut through the chatter with a simple, clever tweet and won the evening.
Dave Cottrell's insight:

This is just... well... smart

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Stop Running Giveaways on Social Media! Run Them on Your Website | Social Media Today

Stop Running Giveaways on Social Media! Run Them on Your Website | Social Media Today | Advertising & Media | Scoop.it
Facebook, Twitter, Pinterest, and every other social media website has created this craze in the social media marketing landscape.
Dave Cottrell's insight:

Wow!  This is refreshing and absolutely BANG on the money.  If you are using social media to promote your company, make everything you do point at YOUR company, not your page on a social media site.  Otherwise, you're like the hunter who kept getting excited about finding deer tracks till an older, wiser hunter told him that tracks just taste like dirt and aren't very filling...

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Have you been Scroogled?

Google goes through Gmail to sell ads. That means they read EVERY message. Learn more and sign our petition http://www.scroogled.com
Dave Cottrell's insight:

Microsoft now using "attack ads" to compete with gmail... too funny...

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Four Seasons taps New York Fashion Week, Instagram for foot traffic push - Luxury Daily - Mobile

Four Seasons taps New York Fashion Week, Instagram for foot traffic push - Luxury Daily - Mobile | Advertising & Media | Scoop.it
Dave Cottrell's insight:

Four Seasons Hotel New York is tapping into the power of Instagram

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