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Free classified advertising is still one of the very best ways for advertising anything
Curated by Dave Cottrell
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5 Ways to Be Banned By Google Overnight - 'Net Features - Website Magazine

5 Ways to Be Banned By Google Overnight - 'Net Features - Website Magazine | Advertising & Media | Scoop.it
Google’s algorithms may be a black box, but its Webmaster Guidelines are meant to leave little gray area. They outline practices that may lead to a site being removed entirely from the Google index, but there are no real-word examples.
Dave Cottrell's insight:

No matter what any so-called SEO experts tell you, DO NOT USE any of these methods unless you do not value your Google rankings...

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Jim Allen, III's curator insight, March 20, 2013 4:27 PM

My friend Dave Cottrell scooped this one but I felt sharing this info was helpful.

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Photobombing Dog Improves House 1000%

Photobombing Dog Improves House 1000% | Advertising & Media | Scoop.it
This Chicago apartment posted on Craigslist shouldn't have any problem getting a buyer, as the people who posted had the ingenious idea to let their dog photobomb every picture of the rooms in their house.
Dave Cottrell's insight:

What a SMART idea this was!  These people are geniuses (or is that genii?) of using social advertising on Craigslist.  After all, if you want something to spread fast, the best way is to get others to spread it for you.  And you can sure bet this spread like wildfire!

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How List.ly Can Blow Up Blog Traffic | Social Media Today

How List.ly Can Blow Up Blog Traffic | Social Media Today | Advertising & Media | Scoop.it
There are a lot of different tools to help with content creation, drive traffic, and keep your website up to date, but there's one tool that can help you do all three at the same time: List.ly.
Dave Cottrell's insight:

If you are not using List.ly, you really need to think about it... no... use it!

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Brand and Reputation Management: Four Insights | Social Media Today

Brand and Reputation Management: Four Insights | Social Media Today | Advertising & Media | Scoop.it
I was recently asked a provocative question: “What experiences or insights have shaped your views on brand and reputation management in today’s business environment?
Dave Cottrell's insight:

How well is your reputation linking your brand to your business?  

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Curalate Insights: Pinterest, Instagram Analytics & Marketing

Curalate Insights: Pinterest, Instagram Analytics & Marketing | Advertising & Media | Scoop.it
Dave Cottrell's insight:

The fast-changing face of online marketing...

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Think email’s dead when it comes to marketing? Think again | memeburn

Think email’s dead when it comes to marketing? Think again | memeburn | Advertising & Media | Scoop.it
Dave Cottrell's insight:

"... email marketing should be integrated with social media marketing; mobile marketing; search marketing and display advertising. The reason for this is: data. There are a significant number of data points that a marketer has access to and should be using in putting together their targeted email campaigns. These data points make it that much easier to identify who needs to hear what messages when."

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5 Ways Google+ and Google Hangouts Can Benefit You as an Entrepreneur

5 Ways Google+ and Google Hangouts Can Benefit You as an Entrepreneur | Advertising & Media | Scoop.it
Using Google+ and Google Hangouts to build your personal and business brand for entrepreneurs.

Via Stan Smith
Dave Cottrell's insight:

Google+ and Google Hangouts are terrific tools for brainstorming, sharing, and connecting to personally lift your brand.

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Modern SEO Page-Naming Conventions - 'Net Features - Website Magazine

Modern SEO Page-Naming Conventions - 'Net Features - Website Magazine | Advertising & Media | Scoop.it
Most search engine optimization (SEO) professionals spend a lot of their time optimizing the titles and descriptions of their Web pages to rank higher and attract more visitors, but many also forget to optimize another important aspect of a Web...
Dave Cottrell's insight:

Making sure every part of the structure of your webpages are relevant and search engine friendly is an essential key...

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MediaPost Publications It's The Audience, Stupid: Why Video Advertisers Should Follow Viewers, Not Formats 03/12/2013

It's The Audience, Stupid: Why Video Advertisers Should Follow Viewers, Not Formats - 03/12/2013
Dave Cottrell's insight:

"... video ad engagement is actually higher when viewed on mobile and tablets, primarily due to the in-app experience. When users install and launch a video app, they’ve already established a greater intent to engage with the content. Serving relevant and contextual ads along with that content is a smart strategy to capitalize on that trend."

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MediaPost Publications Twitter Loses Round In Firehose Lawsuit 03/12/2013

MediaPost Publications Twitter Loses Round In Firehose Lawsuit 03/12/2013 | Advertising & Media | Scoop.it
Twitter Loses Round In Firehose Lawsuit - 03/12/2013
Dave Cottrell's insight:

The battle between Twitter and People Browser

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Banner Advertising

Banner Advertising | Advertising & Media | Scoop.it
Banner advertising has gotten a bad rap over the years & many in social media dismiss them as being invalid. The fact is using Banners can be very social

Via Diane Bjorling
Dave Cottrell's insight:

There is still nothing more targeted than clicks coming from quality banner advertising.  Banner advertising has brought me a lot of business over the years.  More on http://classifiedadland.com

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Diane Bjorling's curator insight, March 9, 2013 11:42 AM

I think that like anything, we need to look at such things as banner advertising in a more "modern" manner with the goal of being social and still get that "click through" rate.  Funny thing is our profile images on social networks or headers on social networks are banners ....food for thought

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A Great Platform for Curating and Publishing On Any Topic: RebelMouse

A Great Platform for Curating and Publishing On Any Topic: RebelMouse | Advertising & Media | Scoop.it

Via Robin Good
Dave Cottrell's insight:

A great curating and publishing tool is a great advertising tool if used the way it is intended.

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Robin Good's comment, November 12, 2013 6:03 AM
RebelMouse was born to build a social media hub, but it does have strong aggregation, filtering and curation capabilities. SEO-wise it is not a great choice, but also Scoop.it has quite a few limits on this front. <br><br>Rebelmouse doesn't offer all of the extras Scoop.it has, from scheduling, to sharing to an extended number of social networks, to integration with newsletter and to the backend dashboard. <br><br>Scoop.it has also a better, cleaner and more legible format, that better lends itself to more in-depth reading than just browsing titles, images and tweets.
Stan Smith's comment, November 12, 2013 6:22 AM
While I still use RebelMouse I have disconnected all inbound links because it posts it wacky and I was always having to go back and edit stuff. Now that I post stuff manually with their applet it isn't so bad. I still prefer Scoop.it though.
Terheck's comment, November 12, 2013 1:12 PM
I use Rebelmouse for a while now, and I like it as a complementary tool to other Social Media tools. You can have a look at it on https://www.rebelmouse.com/Terheck/
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MediaPost Publications The Football Event Bigger Than Super Bowl 03/06/2013

The Football Event Bigger Than Super Bowl - 03/06/2013
Dave Cottrell's insight:

What's bigger and more important for advertisers than the Super Bowl?  The answer might really surprise you.  #adlandpro

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Pinterest Redesign Tackles the Big Pictures - 'Net Features - Website Magazine

Pinterest Redesign Tackles the Big Pictures - 'Net Features - Website Magazine | Advertising & Media | Scoop.it
Bigger is better – at least, that seems to be the philosophy that Pinterest is following when it comes to the social pinboarding site’s freshly launched new redesign. The updated look is mostly notable for including bigger pictures, more linkage...
Dave Cottrell's insight:

The evolution of Pinterest.  (Hint:  they just got a LOT bigger)

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Facebook Hashtags: What Will They Mean for Brands and Users? | Social Media Today

Facebook Hashtags: What Will They Mean for Brands and Users? | Social Media Today | Advertising & Media | Scoop.it
Facebook is shifting into territory occupied by networks like Twitter and Instagram with the re-introduction of a chronological newsfeed and hashtags. So
Dave Cottrell's insight:

Facebook Hashtags - the potential to change the face of social marketing AGAIN...

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The Harlem Shake Story: Birth of a Meme | Social Media Today

The Harlem Shake Story: Birth of a Meme | Social Media Today | Advertising & Media | Scoop.it
Who were the communities behind the Harlem Shake mega-trend? SocialFlow took a look at 1.9 million tweets during a two-week period that
Dave Cottrell's insight:

Never underestimate the power of social media to spread anything, even the most improbable...

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MediaPost Publications Beyond Key Performance Indicators: Communicating With Analytics 03/19/2013

MediaPost Publications Beyond Key Performance Indicators: Communicating With Analytics 03/19/2013 | Advertising & Media | Scoop.it
Beyond Key Performance Indicators: Communicating With Analytics - 03/19/2013
Dave Cottrell's insight:

Understanding analytics in a way that allows you to clearly communicate in plain English what they are saying is key to being able to make them work for you.

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Pinteresting Social Analytics, But No Big Data | Digital Pivot

Dave Cottrell's insight:

Pinterest has grown explosively;  the question on the minds of anyone with more than a couple of years of experience is, will they last, or are they the next MySpace?

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MediaPost Publications Marketing In The Age Of The Inbox Within The Inbox 03/13/2013

MediaPost Publications Marketing In The Age Of The Inbox Within The Inbox 03/13/2013 | Advertising & Media | Scoop.it
Marketing In The Age Of The Inbox Within The Inbox - 03/13/2013
Dave Cottrell's insight:

This kind of new norm makes systems like @adlandpro 's inhouse mailing system even more appealing.

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Spreadable vs Viral: What it actually means for content | Scoop.it Blog

Spreadable vs Viral: What it actually means for content | Scoop.it Blog | Advertising & Media | Scoop.it

Via theclairbyrd
Dave Cottrell's insight:

Is there a difference?  You decide...

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jmbakouch's curator insight, March 13, 2013 4:33 AM

la questiion du moment

Matthias Aurelian's curator insight, March 14, 2013 2:02 PM

Spreadable (Participatory) vs. viral (spontaneously automated) media:

This is an Interesting view that has some resemblance with the relationship between allographic and autographic paratexts impact on cultural media distribution.

Ken Morrison's curator insight, September 19, 2013 3:40 AM

I like this short article on a big idea.  We can't control 'viral', yes we can influence 'spreadable'.

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MediaPost Publications The Impact That eBay, Amazon Have On Search Marketing 03/12/2013

MediaPost Publications The Impact That eBay, Amazon Have On Search Marketing 03/12/2013 | Advertising & Media | Scoop.it
The Impact That eBay, Amazon Have On Search Marketing - 03/12/2013
Dave Cottrell's insight:

VERY interesting.. study suggests images are more important than textual keywords... and they try to say banner advertising is dead...

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How Is Your Search Engine Handling Synonyms? - Search Engine Journal

How Is Your Search Engine Handling Synonyms? - Search Engine Journal | Advertising & Media | Scoop.it
How Is Your Search Engine Handling Synonyms? I started by Googling ‘funny pets’, and Google came up with a number of highly relevant results. I went ahe
Dave Cottrell's insight:

Very interesting study of synonyms and Google keywords

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Status People Fake Follower Check — Social Media Management Platform for Business

Status People Fake Follower Check — Social Media Management Platform for Business | Advertising & Media | Scoop.it
Dave Cottrell's insight:

Super impressed by all those followers your competition has?  Maybe they aren't even real!

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How to Curate Content With Twitter Favorites

How to Curate Content With Twitter Favorites | Advertising & Media | Scoop.it
Content curation is a great tool for both a professional and a personal account. Here are a few tips to leverage Twitter favorites for content curation!
Dave Cottrell's insight:

Curating Content using Twitter Favorites

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Spamming Your Way to Visibility with User-Generated Pages

Spamming Your Way to Visibility with User-Generated Pages | Advertising & Media | Scoop.it
If you work with a site that relies on trickery to survive, then you need to reevaluate. This is a short-term strategy just waiting for the next algorithmic smackdown to kill your site dead in the water.
Dave Cottrell's insight:

For anyone thinking of trying traffic shortcuts, this is an article to read first. #wetcoastdaily #adlandpro #classifiedadland

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