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Free classified advertising is still one of the very best ways for advertising anything
Curated by Dave Cottrell
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The Wet Coast Daily

The Wet Coast Daily, by Dave Cottrell: Published Daily from the WET West Coast by Dave Cottrell
Dave Cottrell's insight:

DuckDuckGo, the "Anonymous" search engine, is getting a big boost from the PRISM scandal that is putting prominent tech companies like Apple and Google to shame.  What do you think of this little twist??

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Social Media and Affiliate Marketing Blog by Bogdan Fiedur

Social Media and Affiliate Marketing Blog by Bogdan Fiedur | Advertising & Media | Scoop.it
A new blog is being launched with daily articles that focus on identifying the challenges and newest developments in Social Media and Affiliate Marketing.
Dave Cottrell's insight:

Bogdan Fiedur, owner of Softfornet Solutions, has launched a new blog that brings a fresh focus on identifying and offering solutions for the challenges and latest development in Social Media and Affiliate Marketing.

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Is Google's Universal Analytics A Game Changer?

Is Google's Universal Analytics A Game Changer? | Advertising & Media | Scoop.it
Google’s Universal Analytics is now available to the public, and some have speculated that it will change the way businesses use data. But, is Universal Analytics (UA) truly a game changer?
Dave Cottrell's insight:

For some this will be a very positive game changer;  for some it will be a very negative game changer, and for yet others, it will leave them wondering what the noise is all about...

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All Links are Not Created Equal: 10 Illustrations on Search Engines' Valuation of Links

All Links are Not Created Equal: 10 Illustrations on Search Engines' Valuation of Links | Advertising & Media | Scoop.it
In 1997, Google's founders created an algorithmic method to determine importance and popularity based on several key principles: Links on the web can be interpreted as votes that are cast by the source for the target All votes are,...
Dave Cottrell's insight:

Sloppy linking practices can actually hurt you.

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See what Facebook calls ‘spam’

See what Facebook calls ‘spam’ | Advertising & Media | Scoop.it
A Free Press For A Free People Since 1997
Dave Cottrell's insight:

If there was ever an example of why you should NEVER put all your eggs in one basket, even in social media, this is it.

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Freshdesk Thoughts

Freshdesk Thoughts | Advertising & Media | Scoop.it
Our blog on Customer Support, Startups and more
Dave Cottrell's insight:

No company serious about success can live without a good customer support system in place.  After all, your customers are truly the lifeblood of your company, ahead of every other concern.

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The great defriending of Facebook

The great defriending of Facebook | Advertising & Media | Scoop.it
Meet the new Facebook. You won't find many people here. But you will find a lot of trash.
Dave Cottrell's insight:

If you thought Facebook was going in the wrong direct, congratulations!  You're not alone.

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The Power of The Nudge: How to Convert Visitors Into Customers

The Power of The Nudge: How to Convert Visitors Into Customers | Advertising & Media | Scoop.it
I was at a conference a few days ago and I was watching Rand Fishkin speak about nudges, and it made think about all the nudges that I’ve used in the past to
Dave Cottrell's insight:

This is a must read for anyone trying to increase their conversions.

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RazorSocial - Social Media Tools and Social Media Technology

RazorSocial - Social Media Tools and Social Media Technology | Advertising & Media | Scoop.it
Razorsocial is the best resource on the web for free information on social media tools and technology.
Dave Cottrell's insight:

If you need some good, useable information on social marketing (who doesn't, these days?) then this is the place to come to.

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Creating Traffic via Social Media for Affiliate Marketing - Bogdan Fiedur

Creating Traffic via Social Media for Affiliate Marketing - Bogdan Fiedur | Advertising & Media | Scoop.it
Creating traffic using Social Media is a viable & inexpensive way to get visitors to your site. Listed are just a few ways to help get traffic to your site
Dave Cottrell's insight:

The very best website will not sell water to a thirsty millionaire without traffic.  These are some great tips to get that all important flow.

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52 Gmail Shortcuts You Should Know About - Edudemic

52 Gmail Shortcuts You Should Know About - Edudemic | Advertising & Media | Scoop.it
There are dozens of Gmail shortcuts that you should check out in your never-ending quest to reach the elusive 'inbox zero' goal.
Dave Cottrell's insight:

Handy time saving tricks for those who have the time to learn them... 

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GaryTaylr's curator insight, May 15, 2013 1:57 AM
52 Gmail Shortcuts You Should Know About - Edudemic
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Fox News anchor ranks dead last for trust

Fox News anchor ranks dead last for trust | Advertising & Media | Scoop.it
A Free Press For A Free People Since 1997
Dave Cottrell's insight:

Interestingly enough, Alex Trebek, who rates very near the top, is a Canadian!  I wonder how many Americans realize that...

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5 Ways To Get More Traffic From Pinterest

5 Ways To Get More Traffic From Pinterest | Advertising & Media | Scoop.it
Here are 5 reliable ways Pinterest can become a referral traffic machine for your website to help you leave your competition in the dust.
Dave Cottrell's insight:

Are you going for quantity or quality?  Are you trying to be awfully popular or awesome?  Check it out!!

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Social Media a Meh for E-Commerce Traffic

Social Media a Meh for E-Commerce Traffic | Advertising & Media | Scoop.it
Despite the intense marketer excitement about social media, Monetate finds that it\'s not a prime source of traffic to e-commerce sites, nor of purchase conversions.
Dave Cottrell's insight:

Well lookee here... lol... So much for all the junk the so called "gurus" have been selling to help us all sell on the social sites... they only account for 1.5 % of conversions at the best of times!  Branding is everything for businesses on social media.  Oh... and always enjoy the conversation.  :)

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Why getting mobile SEO right is critical - Mobile Marketer - Search

Why getting mobile SEO right is critical - Mobile Marketer - Search | Advertising & Media | Scoop.it
Marketers not using search engine optimization best practices in mobile could see a dramatic decrease in traffic to their Web sites from smartphones thanks to changes Google is making in how it ranks mobile search results.
Dave Cottrell's insight:

It's no longer a question of "Do I want to make my site mobile friendly or not?"  It's now do or die.  Get it ready!

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Twitalytics Arrive: Official Twitter Analytics Released To The Public

Twitalytics Arrive: Official Twitter Analytics Released To The Public | Advertising & Media | Scoop.it
The dive into user data that all Twitter users have been clamoring for has finally arrived. Found hidden within the Twitter Ads dropdown, the official analytics tools show data on specific Tweets and follower info – no ad spend required.
Dave Cottrell's insight:

Twitter rolls out a great new tool for the public.

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Translating The Coca-Cola Experience : NPR

Translating The Coca-Cola Experience : NPR | Advertising & Media | Scoop.it
For 60 years, Myanmar was officially without Coca-Cola. Now, Coke is back, and the new Myanmar bottle says a lot about the challenges of re-establishing a brand.
Dave Cottrell's insight:

If you were going to introduce that all American icon to a country where no one remembered it or had ever seen it, how would you approach it?

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Facebook: Waste of Time? | Social Media Today

Facebook: Waste of Time? | Social Media Today | Advertising & Media | Scoop.it
One thing has become painfully clear: Facebook is not worth the time and effort.
Dave Cottrell's insight:

I like this guy!  His research is backing up what I have been suspicious of for quite a while now, since I noticed engagement go WAY down on my own FB page... Facebook is fine if you're looking for somebody or trying to send a message to a friend, but as far as getting your message out?  Not much good, at all, unless you pay... and even then, just how good is it?  I have been hearing from friends who have never posted an ad in their life on Facebook and who only share interesting content, who now feel like they're posting into a vacuum.  

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How Positec Uses Pinterest (And Zombies) To Sell Power Tools

How Positec Uses Pinterest (And Zombies) To Sell Power Tools | Advertising & Media | Scoop.it
Power tool company Positec has discovered that Pinterest is a powerful tool for generating sales.
Dave Cottrell's insight:

For at least one company, Pinterest traffic is worth TWICE as much as Facebook traffic.  I had to laugh when I read a post somewhere that said that Pinterest is fine if your target market is women!  Writing of Pinterest with sexist remarks like that is advertising ignorance!  IE... don't hire that guy for your company's SEO!!

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Predict Conversion Rates with an Exit Criteria

Predict Conversion Rates with an Exit Criteria | Advertising & Media | Scoop.it
Editor’s Note: Today’s blog comes courtesy of Jeff Hoffman, the author of Your Sales MBA™, “Why You? Why You Now?™”, and The Seven Basho Strategies™ sales training programs. The Founder of Basho and M.J.

Via Stan Smith
Dave Cottrell's insight:

Cover all your bases.  If you do not, you are leaving money on the table.

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How to Get the Most Out of Google+ Posts | Social Media Today

How to Get the Most Out of Google+ Posts | Social Media Today | Advertising & Media | Scoop.it
Here's a Google+ cheat sheet to keep handy and get the most out of every post. This cheat sheet breaks it all down from post anatomy, notifications, style options, photo editing and more!
Dave Cottrell's insight:

This is must have information for everyone and anyone involved in social media, today.  Make sure to remember to download your cheat sheet.

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I'm Blogging. Now What? - Bogdan Fiedur

I'm Blogging. Now What? - Bogdan Fiedur | Advertising & Media | Scoop.it
I'm blogging, but now what do I do? Simple answers for getting links to get the traffic flow starting to your site.
Dave Cottrell's insight:

It's a very good idea to start blogging seriously about something that you have a real passion for, if you want to get targeted traffic that can be monetized.  But after you start your blog, what comes next?

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Will Yahoo Try to Get Its “Cool Again” by Doing a Deal for Tumblr?

Will Yahoo Try to Get Its “Cool Again” by Doing a Deal for Tumblr? | Advertising & Media | Scoop.it
Could an investment in or purchase of the hipster blogging service take years off the Silicon Valley Internet giant?
Dave Cottrell's insight:

Yahoo is considering buying Tumblr

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Yahoo’s Mayer Has Met With Hulu Execs in a Preliminary Look-See at Premium Video Unit

Yahoo’s Mayer Has Met With Hulu Execs in a Preliminary Look-See at Premium Video Unit | Advertising & Media | Scoop.it
How much is the Silicon Valley Internet giant willing to spend on turbocharging its video prospects?
Dave Cottrell's insight:

Is this a game changer that will put Yahoo in the same ring with Google and Facebook?

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"Why do you blog?"

"Why do you blog?" | Advertising & Media | Scoop.it
It's not merely a question; it has been turned into a meme. Even though I'm usually against memes, who would I be if I didn't question my own dogmas? :) So, as suggested by Strawberry Singh, and in...
Dave Cottrell's insight:

so... why DO you blog?  What an interesting question.  Is it just to get something off your chest, or is it a matter of blowing your own horn?  Do you blog for fun or business?  Is it to help others by sharing your experience, or is to help yourself gain visibility?

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