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Free classified advertising is still one of the very best ways for advertising anything
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The Day that SEO Died (Sort of) - 'Net Features - Website Magazine

The Day that SEO Died (Sort of) - 'Net Features - Website Magazine | Advertising & Media | Scoop.it
Search engine optimization professionals awoke yesterday morning to news that Google went "all in" on its initiatives to encrypt search data. Today, 100 percent of the referrer data on search queries from organic traffic is not provided.
Dave Cottrell's insight:

"There is an even better way to handle this issue. Stop thinking about ranking entirely or which keywords cause which action on which page. Instead, focus on the user, their experience and the impact those customers make on your enterprise. That’s likely not going to be the answer you want to hear, but that’s what you’ll get from anyone talking about this topic today. - See more at: http://www.websitemagazine.com/content/blogs/posts/archive/2013/09/24/the-day-that-seo-died-sort-of.aspx?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter#sthash.vq6SMxPi.dpuf";

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"Service Not As Described"

"Service Not As Described" | Advertising & Media | Scoop.it
Rarely do I get my hackles up when ebay decides to make one of their 'brilliant' across the board changes in the name of 'Buyer Experience'. This latest update has convinced me that ebay has taken ...
Dave Cottrell's insight:

As I said to Debbie, 

 

I was a powerseller on ebay for quite a while, but noticed several years back that may sales were dropping off dramatically, AND that ebay was taking a harder and harder stand on the side of buyers. I have spent hours on the phone with them and have spent a lot of time back and forth with email with them, and have tried VERY UNSUCCESSFULLY to explain to them that I am their customer, not the buyers. They just don't get it. It's MY job to keep my customers happy and THEIR job to keep THEIR customer, the SELLERS happy. But they don't get it.

 

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Social Media Connecting - Social Media and Marketing by Bogdan Fiedur

Social Media Connecting - Social Media and Marketing by Bogdan Fiedur | Advertising & Media | Scoop.it
Social Media Connecting – how to maximize your reach by Dave Cottrell Social media connecting is a way to maximize your reach, if you do it correctly.
Dave Cottrell's insight:

Trust me when I say, this article only barely scratches the surface.  I could write a book on it!  Social connecting is an art that often looks more like a child's first stick drawing than fine art!

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Facebook Is Encouraging Users To Pimp Pages – And Here’s Why You Shouldn’t - SocialTimes

Facebook Is Encouraging Users To Pimp Pages – And Here’s Why You Shouldn’t - SocialTimes | Advertising & Media | Scoop.it
Running contests from your Facebook page is super-viral marketing. And it’s easy. Anyone can do it — and that’s the problem. Everyone is doing it.
Dave Cottrell's insight:

Hard hitting, gritty, and bang on.  Pay attention or pay the piper.

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Dave Cottrell's comment, August 31, 2013 12:06 AM
Good insights, Karen. I would like to see a full article from you! I'm sure it would be very valuable for many in the virtual minefield of today's internet.
Karen Goldfarb Copywriter's comment, August 31, 2013 7:32 AM
Maybe I'll write one!
Dave Cottrell's comment, August 31, 2013 12:25 PM
Be sure to send me the link when you do, Karen. I am sure it will be good.
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The Way to Personal Branding

The Way to Personal Branding | Advertising & Media | Scoop.it
Personal Branding is something that a person does to better market themselves and their careers.

Via Brian Yanish - MarketingHits.com
Dave Cottrell's insight:

Beautiful and simple flow chart with a clear plan for personal branding.

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Rim Riahi's curator insight, February 9, 8:03 PM

Personal Branding is something that a person does to better market themselves and their careers.

Michelle Gilstrap's curator insight, April 2, 8:42 AM

Very creative way to illustrate personal branding

Brian S's curator insight, April 4, 12:07 AM

Not a bad little summary

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MediaPost Publications LinkedIn Launches University Pages To Attract Youth Demo 08/20/2013

MediaPost Publications LinkedIn Launches University Pages To Attract Youth Demo 08/20/2013 | Advertising & Media | Scoop.it
LinkedIn Launches University Pages To Attract Youth Demo - 08/20/2013
Dave Cottrell's insight:

LinkedIn has the right idea.  If businesses keep ignoring the next generation, they are all going to die.

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Digital Strategies and Competence | Social Media Today

Digital Strategies and Competence | Social Media Today | Advertising & Media | Scoop.it
There are LOTS of "social media strategists" online these days - and at least half of them aren't worth their weight in retweets.
Dave Cottrell's insight:

If you can, learn social media strategy, yourself.  A good education in what you need is the best defense against fake "gurus."  Then, when your own business reaches the point (and it will) where you need to hand this area off to someone else, you will already know who you're talking to.  In business, knowledge (doing due diligence) can save you a lot of money and wasted time.

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Business or Hobby - Social Media and Marketing by Bogdan Fiedur

Business or Hobby - Social Media and Marketing by Bogdan Fiedur | Advertising & Media | Scoop.it
Most people who are trying to make money online as affiliates are treating their business like a hobby, which is a very serious hindrance to their success.
Dave Cottrell's insight:

Are you serious about your business?  It almost seems like the seriousness with which business owners take their business is in direct proportion to how much money they have invested in it.  But how can a business be successful if you're not serious about it?

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Adlandpro Traffic Exchange - Social Media & Marketing

Adlandpro Traffic Exchange - Social Media & Marketing | Advertising & Media | Scoop.it
The Adlandpro Traffic Exchange is a very different kind of traffic exchange that really works and produces tangible and profitable results.
Dave Cottrell's insight:

The Adlandpro Traffic Exchange - a very different traffic building platform - http://www.bogdanfiedur.info/adlandpro-traffic-exchange/ #adlandpro .@adlandpro

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Dave Cottrell's curator insight, September 22, 2013 5:54 PM

Traffic Exchanges are just about literally a dime a dozen.  However, the Adlandpro Traffic Exchange is unique and brings real, targeted visitors to those who use it.

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AdlandPro

AdlandPro | Advertising & Media | Scoop.it
Dave Cottrell's insight:

Adlandpro is sharing the secret of how to successfully use traffic exchanges in the twenty-first century...

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Do You Follow Google’s Rules On Guest Posts?

Do You Follow Google’s Rules On Guest Posts? | Advertising & Media | Scoop.it
Google's view of guest blog posts has come up in industry conversation several times this week. Webmasters and marketers have long engaged in the practice …
Dave Cottrell's insight:

"You can argue otherwise but if Google sees a guest blog post with a dofollow link and that person at Google feels the guest blog post is only done with the intent of a link, then they may serve your site a penalty. Or they may not – it depends on who is reviewing it."

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Make Money Online - how not to do it - Bogdan Fiedur Social and Media

Make Money Online - how not to do it - Bogdan Fiedur Social and Media | Advertising & Media | Scoop.it
If you really want to make money online, this is how not to do it. Sometimes looking at how not to do it will help you figure out how to do it.
Dave Cottrell's insight:

Sometimes when you want to do something correctly, you should look at how not to do it...

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The Wet Coast Daily

The Wet Coast Daily, by Dave Cottrell: Published Daily from the WET West Coast by Dave Cottrell
Dave Cottrell's insight:

DuckDuckGo, the "Anonymous" search engine, is getting a big boost from the PRISM scandal that is putting prominent tech companies like Apple and Google to shame.  What do you think of this little twist??

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Adlandpro Traffic Exchange - Social Media & Marketing

Adlandpro Traffic Exchange - Social Media & Marketing | Advertising & Media | Scoop.it
The Adlandpro Traffic Exchange is a very different kind of traffic exchange that really works and produces tangible and profitable results.
Dave Cottrell's insight:

Traffic Exchanges are just about literally a dime a dozen.  However, the Adlandpro Traffic Exchange is unique and brings real, targeted visitors to those who use it.

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Dave Cottrell's curator insight, August 5, 2013 10:19 PM

The Adlandpro Traffic Exchange - a very different traffic building platform - http://www.bogdanfiedur.info/adlandpro-traffic-exchange/ #adlandpro .@adlandpro

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The Wet Coast Daily: Putin sees chance to turn tables on Obama at G20

The Wet Coast Daily:  Putin sees chance to turn tables on Obama at G20 | Advertising & Media | Scoop.it

The Wet Coast Daily, Published Daily from the WET West Coast by Dave Cottrell

 

Dave Cottrell's insight:

I never imagined there would be a time when I agreed with the Russian leader over the American leader, but that day has come.   Western nations, STAY OUT OF SYRIA!  You don't want to open this can of worms!

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Take Advantage of Facebook ADS | Pure Leverage News

Take Advantage of Facebook ADS | Pure Leverage News | Advertising & Media | Scoop.it
Facebook is the largest social network in the world, with over a billion users. Facebook has the most active users of all of the social networks. If you
Dave Cottrell's insight:

Don't write off Facebook!  Helene Martin offers some real insight on the value of the PAID side of advertising on this massive network.

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How Brands Use Twitter [INFOGRAPHIC] - AllTwitter

How Brands Use Twitter [INFOGRAPHIC] - AllTwitter | Advertising & Media | Scoop.it
How Brands Use Twitter [INFOGRAPHIC]
Dave Cottrell's insight:

In 2013, almost 100% of the top brands use Twitter.  These folks don't usually guess when it comes to advertising.  Clear feedback says that Twitter is a must for business in the 21st centurey.

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Carolyn Hadlock's curator insight, August 27, 2013 6:22 AM

Interesting that the brands that tweet the most (which are the most followed) don't make the list for most engagement.

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Top 20 Classifieds Ads Posting Websites By Page Rank And Alexa Rank »

Top 20 Classifieds Ads Posting Websites By Page Rank And Alexa Rank » | Advertising & Media | Scoop.it
The main objective of 68% of web sites on Internet is to sell services or products. Classified sites are meant for people who are serious about selling on World Wide Web. There are country specific sites which deal in that particular country.
Dave Cottrell's insight:

Adlandpro, started by visionary Canadian Bogdan Fiedur from his basement in 1998, is one of the top twenty classified ad sites in the world.  This is why I have had so much success with my ads on Adlandpro.com

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Only paranoid jerks can win the government's cybersecurity training game

Only paranoid jerks can win the government's cybersecurity training game | Advertising & Media | Scoop.it
Find out what everyday activities could be potential aids to the enemy in the war on cybercrime!
Dave Cottrell's insight:

As Reagan said, "The scariest words in the English language are, 'We're from the government and we're here to help..."

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Linkis.com - Customize links and share them easily

Linkis.com - customize and share links, get more feedback from your followers
Dave Cottrell's insight:

Wow!  I just started with Linkis and am already addicted!  Love it!

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Why Social Media Is Driving Massive Online Video Growth

Why Social Media Is Driving Massive Online Video Growth | Advertising & Media | Scoop.it
Why social media is the best way to drive digital audiences to your properties, especially video content, including on-demand and TV everywhere.
Dave Cottrell's insight:

Digital audiences on social media continue to grow in size with no end in sight.

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How to create perfect social media posts

How to create perfect social media posts | Advertising & Media | Scoop.it
You’ll get more social media fans and engagement if you follow these guidelines for the perfect Facebook, Twitter, Pinterest and Google+ posts.
Dave Cottrell's insight:

Have you seen these tips?  Do you know, for example, that you should avoid human faces on Pinterest, or that you should use large images on G+ for maximum success and sharing of your social media posts?  

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What is a Google Nofollow tag and why should I care? - Smart Insights Digital Marketing Advice

What is a Google Nofollow tag and why should I care? - Smart Insights Digital Marketing Advice | Advertising & Media | Scoop.it
Using nofollow tags to support SEO Nofollow tags are important in SEO, but I find many marketers I speak to haven't heard of the approach. That's understan. Marketing topic(s):Link-building. Advice by Chris Soames.
Dave Cottrell's insight:

Very handy to know this if you are building web pages or including outside links in your blog articles.

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How to Write a Good Headline - Social Media and Marketing by Bogdan Fiedur

How to Write a Good Headline - Social Media and Marketing by Bogdan Fiedur | Advertising & Media | Scoop.it
Tips on how to write a good headline that will get people reading your content. Bookmark and keep this resource close by.

Via Diane Bjorling
Dave Cottrell's insight:

A great article can be ignored if your headline falls flat.

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Diane Bjorling's curator insight, June 26, 2013 12:46 PM

I don't know about you, but when it comes to writing "headlines" or subject lines, I have a hard time with them.  this is a good post to help everyone with the "how to" do it with more thought and a better chance of success

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Doing Facebook Hashtags the Right Way - 'Net Features - Website Magazine

Doing Facebook Hashtags the Right Way - 'Net Features - Website Magazine | Advertising & Media | Scoop.it
If you’re not using Facebook hashtags the right way, you’re definitely using them the wrong way. After what seems like years of speculation, Facebook finally announced that it now supports clickable hashtags.
Dave Cottrell's insight:

Are you using #facebook #hashtags yet?  Have you integrated them into your own #branding ?  Join the #adlandpro conversation

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