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Free classified advertising is still one of the very best ways for advertising anything
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Will Yahoo Try to Get Its “Cool Again” by Doing a Deal for Tumblr?

Will Yahoo Try to Get Its “Cool Again” by Doing a Deal for Tumblr? | Advertising & Media | Scoop.it
Could an investment in or purchase of the hipster blogging service take years off the Silicon Valley Internet giant?
Dave Cottrell's insight:

Yahoo is considering buying Tumblr

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Yahoo’s Mayer Has Met With Hulu Execs in a Preliminary Look-See at Premium Video Unit

Yahoo’s Mayer Has Met With Hulu Execs in a Preliminary Look-See at Premium Video Unit | Advertising & Media | Scoop.it
How much is the Silicon Valley Internet giant willing to spend on turbocharging its video prospects?
Dave Cottrell's insight:

Is this a game changer that will put Yahoo in the same ring with Google and Facebook?

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"Why do you blog?"

"Why do you blog?" | Advertising & Media | Scoop.it
It's not merely a question; it has been turned into a meme. Even though I'm usually against memes, who would I be if I didn't question my own dogmas? :) So, as suggested by Strawberry Singh, and in...
Dave Cottrell's insight:

so... why DO you blog?  What an interesting question.  Is it just to get something off your chest, or is it a matter of blowing your own horn?  Do you blog for fun or business?  Is it to help others by sharing your experience, or is to help yourself gain visibility?

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How to create a site structure Google will love

How to create a site structure Google will love | Advertising & Media | Scoop.it
A well planned site structure improves your chances of ranking well in Google's results.
Dave Cottrell's insight:

How well is your site structured?  Is it going to rank well?

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Twitter and its impact IRL

Twitter and its impact IRL | Advertising & Media | Scoop.it
Here in the US, the Dow recently tumbled almost 150 points in a “flash crash” caused by widespread digital panic. What was the cause of this panic? Twitter.
Dave Cottrell's insight:

Never underestimate the power of social media!  Be careful what you say...

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MediaPost Publications Sometimes You Should Just Keep Your Mouth Shut 04/18/2013

Sometimes You Should Just Keep Your Mouth Shut - 04/18/2013
Dave Cottrell's insight:

As my grandmother used to say, "Make sure to put your brain in gear, before letting out the clutch on your tongue."  In social media, this would certainly apply to letting out the "clutch" on the Publish button...

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Starbucks opens up opportunities for brands to reach mobile customers - Mobile Marketer - Advertising

Starbucks opens up opportunities for brands to reach mobile customers - Mobile Marketer - Advertising | Advertising & Media | Scoop.it
Starbucks continues to add opportunities for brands to reach mobile customers via the in-store Wi-Fi available in many locations thanks to a new partnership with Boingo Wireless.
Dave Cottrell's insight:

This could be very good for those who recognize the type of market they will find in a typical Starbucks... or is there a typical type?

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Should Writers Also Be Pinners? Find Out What the Experts Say

Should Writers Also Be Pinners? Find Out What the Experts Say | Advertising & Media | Scoop.it
Should a writer care about Pinterest, or would pinning time be better invested in other social media sites? I asked that question to four writing and publishing professionals recently, and I receiv...
Dave Cottrell's insight:

"People write content, people rank in search, and people acquire friends on social media. You don’t need to sell anything … selling is the least effective social media marketing strategy. Building an active following is accomplished by interacting with real people and by treating them like real people, not like numbers!"   I could not say it better...

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Home - Classified Ad Land

Home - Classified Ad Land | Advertising & Media | Scoop.it
Classified Ad Land offers FREE advertising on three major platforms, plus SEO, FREE traffic & tips + a new forum
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4 Ways Graph Search Impacts Facebook Marketers

4 Ways Graph Search Impacts Facebook Marketers | Advertising & Media | Scoop.it
Facebook recently announced that it would implement a new feature that would change the way people used the social media giant. Limited to beta testers, Graph Search made its debut to the social me...
Dave Cottrell's insight:

Facebook's new Graph Search - changing the face of social media

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MediaPost Publications Product Videos Online Boost Purchase Confidence 03/27/2013

MediaPost Publications Product Videos Online Boost Purchase Confidence 03/27/2013 | Advertising & Media | Scoop.it
Product Videos Online Boost Purchase Confidence - 03/27/2013
Dave Cottrell's insight:

If you are selling a product online, the importance of going to video for your marketing is absolutely and massively important, according to this in depth study from the e-Tailing Group and Invodo.

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How to Disappear From Facebook - 'Net Features - Website Magazine

How to Disappear From Facebook - 'Net Features - Website Magazine | Advertising & Media | Scoop.it
Diversity is key when it comes to driving traffic to your website, but social media, in particular Facebook, is in the driver’s seat for many brands.
Dave Cottrell's insight:

If you're using Facebook for branding and promoting your business (and you should be), make sure you're following all the rules!!

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MediaPost Publications A Grave Mistake, RIP Google Reader 03/26/2013

A Grave Mistake, RIP Google Reader - 03/26/2013
Dave Cottrell's insight:

In a desperate and rather rash and poorly thought through attempt to boost their quarterly bottom line, Google may have just made their next quarter even worse...

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52 Gmail Shortcuts You Should Know About - Edudemic

52 Gmail Shortcuts You Should Know About - Edudemic | Advertising & Media | Scoop.it
There are dozens of Gmail shortcuts that you should check out in your never-ending quest to reach the elusive 'inbox zero' goal.
Dave Cottrell's insight:

Handy time saving tricks for those who have the time to learn them... 

GaryTaylr's curator insight, May 15, 4:57 AM
52 Gmail Shortcuts You Should Know About - Edudemic
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Fox News anchor ranks dead last for trust

Fox News anchor ranks dead last for trust | Advertising & Media | Scoop.it
A Free Press For A Free People Since 1997
Dave Cottrell's insight:

Interestingly enough, Alex Trebek, who rates very near the top, is a Canadian!  I wonder how many Americans realize that...

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5 Ways To Get More Traffic From Pinterest

5 Ways To Get More Traffic From Pinterest | Advertising & Media | Scoop.it
Here are 5 reliable ways Pinterest can become a referral traffic machine for your website to help you leave your competition in the dust.
Dave Cottrell's insight:

Are you going for quantity or quality?  Are you trying to be awfully popular or awesome?  Check it out!!

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Content Marketing: Who, What, When, Where, Why & How [Infographic]

Content Marketing: Who, What, When, Where, Why & How [Infographic] | Advertising & Media | Scoop.it
Dave Cottrell's insight:

Be inspired.  Again.  http://www.classifiedadland.com  #classifiedadland

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How to Add the Send To Kindle Button to Your Website | V3 Kansas City Integrated Marketing and Social Media Agency

How to Add the Send To Kindle Button to Your Website | V3 Kansas City Integrated Marketing and Social Media Agency | Advertising & Media | Scoop.it
Help boost your content's reach and readability by installing Amazon's Send To Kindle button on your website or WordPress blog. Here's how.
Dave Cottrell's insight:

How to make your content more than good;  make it convenient, too.

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How Joseph Knoop got over 4 Million Followers on Pinterest

How Joseph Knoop got over 4 Million Followers on Pinterest | Advertising & Media | Scoop.it
According to this list of top Pinterest users, Joseph Knoop (his Pinterest profile) is the 8th most followed person in the men's fashion category. I met him last year. Then his profile was featured...
Dave Cottrell's insight:

If you think you can, you can...

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Facebook speaks language of big brands with behavioral targeting - Mobile Marketer - Social ne

Facebook speaks language of big brands with behavioral targeting - Mobile Marketer - Social ne | Advertising & Media | Scoop.it
In a significant advancement for its mobile advertising offerings, Facebook is giving marketers a way to target mobile ads based on the products and brands that users buy.
Dave Cottrell's insight:

Is this good, or is this a further invasion of privacy by a company too big to call on it?

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Why Google+ is the better platform for marketers

Why Google+ is the better platform for marketers | Advertising & Media | Scoop.it
As users and marketers are maturing in the use of social media, platform providers are also entering a new stage in their life cycles. Here are 3 social me

Via Stan Smith
Dave Cottrell's insight:

Simply put, Google+ is doing it right

 

lorren's curator insight, May 9, 9:52 AM

Quite intresting findings in the assumed fading of the current social media. The prediction for the google+ as the new big thing is also quite intriguing.Very intrested to find out whether businesses can successfully use this new medium with optimum results cnsidering intergration of social media,videos to name a few.

Vivien Dohyun Jung's comment, May 9, 9:55 PM
This is an interesting view. I kind of agree with the view that social is not free and many users are starting to 'flock to marketing automation and CRM systems' that measures the effects of their activities on social media.
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MediaPost Publications How YouTube Could Have Spent $300 Million More Successfully 04/01/2013

How YouTube Could Have Spent $300 Million More Successfully - 04/01/2013
Dave Cottrell's insight:

Treading the fine line between what advertisers will work with and what the real world audience wants, Youtube spends $300 Million for... what?

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Immense, Huge, Profitable SEO Value of Google+ Profile [INFOGRAPHIC]

Immense, Huge, Profitable SEO Value of Google+ Profile [INFOGRAPHIC] | Advertising & Media | Scoop.it
Dave Cottrell's insight:

Hint... it's really, really big...

Dotty Scott's curator insight, March 28, 5:15 PM

I think there is way more value in a Google+ account than mentioned here.  I have seen some VERY POOR websites rank well with the help of a Google+ account.

Vinod Poyilath's curator insight, March 29, 10:44 AM

Interesting stats there... Google+ being more popular in the BRIC countries.. means HUGE potential, and obviously for Indian entrepreneurs, another great tool to leverage. Interestingly, I don't see that being done enough!!

 

And looking at where it is going, the first page results are increasingly getting hijacked by Google local listings, which is both good and bad; good that your results for local searches come with maps and all contact info in one glance, and you can rank on front page with literally no SEO; bad that it becomes hard for a site with no brick and mortar office to rank for such local search terms.

Nick Mortel's comment, April 7, 4:47 AM
Obvious really. Google got a grip and the resources !
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7 Ideas to Steal from Ikea's Content Strategy | Social Media Today

7 Ideas to Steal from Ikea's Content Strategy | Social Media Today | Advertising & Media | Scoop.it
social media strategy If I were to reveal a hidden talent of mine, I’d say I’m good at assembling Ikea furniture. As most Swedes, I’ve grown up with flat packages and family quarrels around mounting manuals.
Dave Cottrell's insight:

Great ideas from Anna Rydne @CoSkills on taking the best ideas from IKEA USA and putting them to work in your content strategy.

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Google Launches “Full Value Of Mobile” Calculator To Help Businesses Measure Online And Offline Impact Of Mobile Marketing | TechCrunch

Google Launches “Full Value Of Mobile” Calculator To Help Businesses Measure Online And Offline Impact Of Mobile Marketing | TechCrunch | Advertising & Media | Scoop.it
The market for mobile advertising is forecast to reach $11.4 billion this year on the back of explosive growth in smartphones and tablets, but companies like Google, currently the world leader in mobile advertising, are all too aware of a big issue...
Dave Cottrell's insight:

Another Google Gadget... Do we really need this?

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