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Optimizing Your Campaign for Gmail

Optimizing Your Campaign for Gmail | Circle of Legal Trust - Attorney Online Strategies and Tactics | Scoop.it

Via Neil Ferree
Michael Ehline's insight:

Great scoop from Neil Ferree

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Neil Ferree's curator insight, August 20, 2013 1:29 PM

400 Million People use Gmail.


Did the New Gmail Tabs effect your open rate on your email marketing campaigns?


This is how to tell how many of your readers are using Gmail compliment of the guys at Aweber 

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Circle of Legal Trust - Attorney Online Strategies and Tactics
A Scoop Topic created by Michael P. Ehline, Esq., the founder of the Circle of Legal Trust for quick scooping and curating of relevant attorney search related content to assist in their client user experience
Curated by Michael Ehline
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Who Are The Top 50 Social Media Power Influencers?

Who Are The Top 50 Social Media Power Influencers? | Circle of Legal Trust - Attorney Online Strategies and Tactics | Scoop.it
Who are the most influential people in social media, the power influencers who have grasped what the social media revolution is all about? Here's a list of fifty people who have very substantial social media followings.

Via Neil Ferree
Michael Ehline's insight:

Ehline Law Firm PC wants to be the most influential law firm.  Check em out at http://ehlinelaw.com for personal injury information.

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Neil Ferree's curator insight, October 11, 2013 12:02 PM

This G+ post from Al Remetch the legal hazards of social media.The original post was Mark Traphagen from his employer Virante that referenced Glen Gilmore #7 on the top 50 with a pull of 1,944 for Gilmore Business Network @glengilmore


Harvard Lawyer and Top 50 Social Media Power Influencer for 2013. I want be on this list Forbes next Year!


The best way for me to get on this list is to anser the question with a focus on David Amerland's Semantic Search concepts.


What is a Social Link Wheel and Why Should I Care?


Question #2

How to get people to join Circle?

How to get the right people to add me to a Circle on Google+


I use vCita to Schedule my Hangouts

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Cycle Tragedy Adds to Woes for NSA Contractors - Ehline Law

Cycle Tragedy Adds to Woes for NSA Contractors - Ehline Law | Circle of Legal Trust - Attorney Online Strategies and Tactics | Scoop.it
Cycle Tragedy Adds to Woes for NSA Contractors
Wall Street Journal (blog)
The document also concluded that the contractor's safety plan didn't take bike hazards into account and it noted that two other accidents occurred involving the same sign.

Via Steven M. Sweat
Michael Ehline's insight:

As a bicycle accident attorney at Ehline Law Firm PC (See here: http://losangeles.ehlinelaw.com/bicycle-accidents-lawyer/) we have heard a lot of strange stories. But here, a contractor seems to have hit a new low. Under California law, the contractor would have to take safety into consideration and may also be legally liable.  We will keep you updated on this.

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Steven M. Sweat's curator insight, October 23, 2013 2:18 PM

Bicyclists colliding with fixed objects like road signs or abutments are more common than one might think.  This is one example of a tragic incident near the NSA HQ where a roadway sign post was placed in such a manner as to lack good visibility.  This resulted in a collision and death of the cyclist and a wrongful death claim against the NSA.



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7 Content Marketing Tips: Your Audience Attention Cheat Sheet - Business 2 Community

7 Content Marketing Tips: Your Audience Attention Cheat Sheet - Business 2 Community | Circle of Legal Trust - Attorney Online Strategies and Tactics | Scoop.it

I won’t lie: content marketing is hard. But most of us make it harder than it needs to be. We pour energy and resources into minute gains, instead of focusing our attention on the simple changes that make a huge difference.

 

Today, I’d like to talk about 7 content marketing tips that will get you so much more with so much less. It’s about working smarter, not harder.

 

Let’s get going.




Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, October 12, 2013 3:29 PM

The author of this very useful article provides 7 proven copywriting tips for effectively communicating #content to audiences.

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Adventures in Lawyer Advertising: Battle of the Hammers

Adventures in Lawyer Advertising: Battle of the Hammers | Circle of Legal Trust - Attorney Online Strategies and Tactics | Scoop.it
Three different personal injury lawyers have branded themselves “The Hammer.” Who should win the rights to the title?
Michael Ehline's insight:

Here is a great share from Anthony Castelli for Circle of Legal Trust members.

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Anthony Castelli's comment, September 3, 2013 12:56 PM
If I had a hammer I still would not use it . As a Ohio car accident attoreny focusing on Columbus, Cincinnati, Dayton http://columbuscaraccident.attorneys.us I try to work as a professional.
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Social Shares SEO by Neil Ferree

Social Shares SEO by Neil Ferree | Circle of Legal Trust - Attorney Online Strategies and Tactics | Scoop.it
Social SEO combines your Local SEO Mobile SEO Video SEO and Social Media Marketing Profiles

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Neil Ferree's curator insight, August 12, 2013 11:22 AM

New Best of Series Just Loaded on Listly Top Google+ Posts 


http://list.ly/list/6iz-top-googleposts-of-the-week


Testing how this social link wheel connection from a Google+ post by Mark Traphagen Top Posts added to Listly to poll and rank the posts


I was able to copy / paste the goo.gl url's into the listly import box so it was fast to create and the header art links to the Social SEO page on Ferree Money

Rescooped by Michael Ehline from Social Search & SEO
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The future of #SEO was #PR, is it #CRO now? | My take? YES!!!

The future of #SEO was #PR, is it #CRO now? | My take? YES!!! | Circle of Legal Trust - Attorney Online Strategies and Tactics | Scoop.it
The future of SEO was PR, is it CRO now?
Econsultancy (blog)
Conversion Rate Optimisation (CRO) is the improvement of signposting and usability to enhance the rate at which people buy.

Via Josepf J Haslam
Michael Ehline's insight:

Via Josepf Haslam!

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Google Search goes personalized - Circle of Legal Trust

Google Search goes personalized - Circle of Legal Trust | Circle of Legal Trust - Attorney Online Strategies and Tactics | Scoop.it
Search engine giant Google goes more personalized with straight answers to questions regarding a user's flight or courier status.

Via Charles Tiayon
Michael Ehline's insight:

Michael Ehline says that Circle of Legal Trust attorneys can learn a lot about legal search by understanding the semantic web and best search practices.

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Rescooped by Michael Ehline from GooglePlus Expertise
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What is Google Local? And how to set up a Page! - Martin Shervington

What is Google Local? And how to set up a Page! - Martin Shervington | Circle of Legal Trust - Attorney Online Strategies and Tactics | Scoop.it
Google Local will enable a business to 'get on the map'. With a change of name from Google Places, you will see how it is now integrated with Google Plus.

Via Jaana Nyström
Michael Ehline's insight:

What every attorney needs to know about Google Local.

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Is Social Media Taking Over SEO?

Is Social Media Taking Over SEO? | Circle of Legal Trust - Attorney Online Strategies and Tactics | Scoop.it

Social or SEO? The fact is that these days, SEO is a broad term which encompasses content creation and off-page work, as well as optimizing website’s themselves. Really, anyone working in the SEO space is working on a number of tactics, all associated with digital marketing.


Recently, it seems that because of social, there is now more of a blurred line between traditional advertising, PR and online marketing. This is due to the nature of social, which means having a more personal, hands-on approach to marketing. 


Read More At: http://performancein.com/news/2013/07/30/social-media-taking-over-seo/


Via Antonino Militello
Michael Ehline's insight:

I think the answer is yes

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Media Street Apps's comment, August 17, 2013 2:10 PM
No problem!
Matthew Pivac's curator insight, September 26, 2013 5:38 PM

The "Is social Media Taking Over SEO" article is very insightfull. It cuts right to the chase and provides good information through an obvious in-depth knowledge into the field. It details the competition between SEO and Social media in todays fast moving technology based world. It defines SEO as being your more traditional form of digital marketing through website's and things of this nature which really rely on the consumer to search into to connect to, as apposed to the more personal relationship that social media marketing has with people as it gives the impression that they are coming to the consumer to connect and build a relationship.

Daryl Peterson's comment, September 26, 2013 9:32 PM
Yes Matt this article is very insightful. I like how the article doesnt beat around the bush but goes straight to the point. In an ever changing world with ever evolving technology we see just how much of an impact social media has on the world around us.The article talks about social media vs SEO which is a more traditionalised way of connecting with consumers. However social media still has a much clearer advantage over SEO as it is rapidly growing with more users joining everyday its the most efficient way to interact with consumers in the world today
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The Danger of Using Guest Posts for Your Law Blog

The Danger of Using Guest Posts for Your Law Blog | Circle of Legal Trust - Attorney Online Strategies and Tactics | Scoop.it
Attorney Michael Ehline restates and builds upon the concept of getting natural links that are contextual, without relying upon guest posts.
Michael Ehline's insight:

The incoming back links increases the Page Rank, along with search engine results position or SERPS. There are also many other things that can be done to enhance this search engine ranking and trust.

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Increase In Pedestrian Deaths in Cities Blamed On Distracted Walking

Increase In Pedestrian Deaths in Cities Blamed On Distracted Walking | Circle of Legal Trust - Attorney Online Strategies and Tactics | Scoop.it
The government has declared that distracted walking and things like drunk walking is causing more deaths. Is it? Will regulations end it? You decide.
Michael Ehline's insight:

But as Ehline points out, people are better off using common sense and blogging about staying safe, rather than hire more government employees to administer some worthless safety program that truly only REALLY serves to empower government. This istrue, whether than a less crowded city in Riverside, such as Corona, CA, or a more crowded city like downtown Los Angeles, California.

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Big Names Top Content on Listly

Big Names Top Content on Listly | Circle of Legal Trust - Attorney Online Strategies and Tactics | Scoop.it
Big Names Top Content Best of Class Authors and sites in these 5 Categories according to Nick Kellet audit posted to Listly Audio Video Slides Lists Graphics Big Names / Top content - Video vs Audi...

Via Neil Ferree
Michael Ehline's insight:

This is something every member of the Circle of Legal Trust should make part of their daily marketing efforts. Attorneys must take charge of their SEO efforts.

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Neil Ferree's curator insight, August 5, 2013 6:04 PM

Using multiple types of media in your Blog Post Articles is a Good Thing

Michael Ehline's comment, August 7, 2013 12:46 AM
This is a great piece and I agree, Video, pics, do it all.
Michael Ehline's comment, August 7, 2013 12:46 AM
I want to learn more about audio
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The Danger of Using Guest Posts for Your Law Blog

The Danger of Using Guest Posts for Your Law Blog | Circle of Legal Trust - Attorney Online Strategies and Tactics | Scoop.it
Attorney Michael Ehline restates and builds upon the concept of getting natural links that are contextual, without relying upon guest posts.
Michael Ehline's insight:

Excellent piece about online ethics and attorney search from Michael Ehline injury law counselor in LA and Riverside County.

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Rescooped by Michael Ehline from News You Can Use - NO PINKSLIME
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More Democrats voice Obamacare concerns as website blame goes around

More Democrats voice Obamacare concerns as website blame goes around | Circle of Legal Trust - Attorney Online Strategies and Tactics | Scoop.it
WASHINGTON (Reuters) - The contractors for the government's troubled healthcare website sought to deflect blame on Wednesday as more Democrats voiced concerns about the implementation of President Barack...

Via #BBBundyBlog #NOMORELIES Tom Woods #Activist Award #Scoopiteer >20,000 Sources >250K Connections http://goo.gl/ruHO3Q
Michael Ehline's insight:

Another example of big government stifling freedom

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Connection is about Creating Relationships

Connection is about Creating Relationships | Circle of Legal Trust - Attorney Online Strategies and Tactics | Scoop.it
If you are still part of #CICMOOC, it is probably because you are part of a team that keeps you going. That is certainly true for me.  I am reminded of Dave Cormier's advice Orient, Declare, Networ...

Via Susan Bainbridge
Michael Ehline's insight:

Attorneys need to understand what it takes to be and meet a normal person.

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Top 5 Reasons Why Your Law Firm Needs an Email Newsletter

Top 5 Reasons Why Your Law Firm Needs an Email Newsletter | Circle of Legal Trust - Attorney Online Strategies and Tactics | Scoop.it
Attorney and semantic web guru, Dave Abels, mentors other attorneys on understanding basic law firm marketing by use of e-mail newsletters.
Michael Ehline's insight:

Ehline Law and Dave Abels and the semantic web. Circle of Legal Trust is brining lawyers together in co-branding efforts.

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Rescooped by Michael Ehline from Content Curation World
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Curation Levels: Learner, Facilitator, Designer - Where Do You Stand?

Curation Levels: Learner, Facilitator, Designer - Where Do You Stand? | Circle of Legal Trust - Attorney Online Strategies and Tactics | Scoop.it

Via Robin Good
Michael Ehline's insight:

What every attorney content curator at Circle of Legal Trust must know to succeed online. Getting clients and the public at large to understand the law and their legal rights, means finding a lawyer who can curate the right content. Michael P. Ehline explains how to be a gold winner.

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Linda Dougherty's curator insight, September 8, 2013 7:58 PM

Awesome explanation for curation.  Thanks Kirsten Wilson @teachkiwi for this wonderful insight into why we curate!

Alfredo Corell's curator insight, September 22, 2013 6:36 PM

Robin Good opinion:

Kirsten Wilson analyzes three different levels of content curation presently in use and describes accurately the differences between these. 

 

"In regards to levels of curation it is much like Blooms. There is knowledge level curation- it is done for remembering and understanding (the “Learner Level”).


Another level is applying and analyzing- it is curated for use or been used and is a proven tool for using whether it be your tool or a tool you have discovered from your global connections via Social Media, blogs or simple internet searches (the “Facilitator Level”). 


Finally, there are curations that go to the level of evaluation and creation… these are the curations that become invaluable tools to others. It takes the most work, but the result is most thorough and the resource it provides to others can be invaluable (the “Designer Level”)."

 

He concludes by reminding all would-be curators the importance of attribution and the amount of effort that the "designer level" of curation requires: "In this world of immediate access and available content make every effort to honor the source of your curation, inspiration and/or springboard for design. 


Those that do curate at a “Designer” level and in many cases are the first in their field of expertise to find a new “method” put hours into the development and design."

 

 

Rightful. Instructional. 7/10

 

Full original article: http://teachkiwi.wordpress.com/2013/08/31/content-collaboration-and-curation-part-2/ ;

 

 

(Image credit: Three trophies by Shutterstock)

Zhang Meilan's curator insight, October 7, 2013 1:16 PM

Robin Good把内容策展分为三个层次:策展的学习者,策展的设计者,策展的促进者。

 

 

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Optimizing Your Campaign for Gmail

Optimizing Your Campaign for Gmail | Circle of Legal Trust - Attorney Online Strategies and Tactics | Scoop.it

Via Neil Ferree
Michael Ehline's insight:

Great scoop from Neil Ferree

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Neil Ferree's curator insight, August 20, 2013 1:29 PM

400 Million People use Gmail.


Did the New Gmail Tabs effect your open rate on your email marketing campaigns?


This is how to tell how many of your readers are using Gmail compliment of the guys at Aweber 

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Journalism departments likely to be part of the law firm of the future?

Journalism departments likely to be part of the law firm of the future? | Circle of Legal Trust - Attorney Online Strategies and Tactics | Scoop.it

Ehline thinks that journalism departments will be part of the law firm of the future.

Michael Ehline's insight:

Yes indeed. If you want a law firm, you need a full time journalist.  It is all part of puching PPC.  Either be a major news agency, or go broke on PPC. Ehline Law Firm PC is monitoring this closely.

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Rescooped by Michael Ehline from GooglePlus Expertise
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Google Authorship Update: Where Is Google Going with rel=author?

Google Authorship Update: Where Is Google Going with rel=author? | Circle of Legal Trust - Attorney Online Strategies and Tactics | Scoop.it
Matt Cutts speaks about the future of rel=author and how Google might use it in search.

Via Jaana Nyström
Michael Ehline's insight:

www.circleoflegaltrust.com is issuing a #MattCuttsAlert

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Jaana Nyström's curator insight, August 5, 2013 2:40 AM

Bloggers, writers, entrepreneurs; attention!

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Convert Any Blog, Web Page or Document Into an eBook with EbookGlue Conversion API

Convert Any Blog, Web Page or Document Into an eBook with EbookGlue Conversion API | Circle of Legal Trust - Attorney Online Strategies and Tactics | Scoop.it




Via Robin Good
Michael Ehline's insight:

Just what the doctor ordered for the attorneys at the www.circleoflegaltrust.com

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ghbrett's curator insight, September 30, 2013 10:55 AM

Recommended by other Curators, especially @Robin Good!

Sharon Bakar's curator insight, March 4, 10:59 AM

Very useful!

Pamela D Lloyd's curator insight, March 5, 4:19 PM

Writers interested in converting a document or a blog into an ebook may find this useful.

Rescooped by Michael Ehline from SEO and Social Media Marketing
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Time for a New Definition of SEO

Time for a New Definition of SEO | Circle of Legal Trust - Attorney Online Strategies and Tactics | Scoop.it

SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance of it, the reason for committing to it, and the short- and long-term impact an SEO strategy has on a web presence.

 

Is Web Presence Optimization the Evolution of SEO?

So what is an accurate description of SEO given the changes to the industry?

 

Web presence optimization is an all-encompassing approach to optimizing an entire web presence for organic search including the website, social channels, blogs, articles and press releases. Where strategies, techniques, and tactics are still used, but content marketing and social media are strongly incorporated.

 

Read More: http://searchenginewatch.com/article/2288392/Time-for-a-New-Definition-of-SEO


Via Antonino Militello
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Kaye Blum's curator insight, August 16, 2013 9:22 AM

I'm not sure I agree with this 100%. I have always focused on quality content before SEO tactics. Now Google thinks this is valid, hooray. It's an interesting pyramid diagram, but I believe places too much emphasis on technical SEO. Quality content wins and Google's SEO modifications now reflect this.

Bogdan S's curator insight, August 19, 2013 3:24 AM

Time for big changes is here!!

Sanjana Singh's curator insight, September 13, 2013 5:49 AM

It's really an awesome defination of SEO that's why i shared with you all guys join the conversation here and share your defination about the new SEO.

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The Legal Ethics of Deleting Facebook Accounts in Pending Legal Matters

The Legal Ethics of Deleting Facebook Accounts in Pending Legal Matters | Circle of Legal Trust - Attorney Online Strategies and Tactics | Scoop.it
There has been a lot of buzz lately about social media pages and court cases. Ehline breaks down basic attorney ethics based upon the California legal model.
Michael Ehline's insight:

In this article, we go into the strategy of being an honest attorney and abiding by the California ethics guidelines. Brought to you by #EhlineLawFirmPC. www.ehlinelaw.com loves to get the word out to the victim, and practitioner alike so we can increase the positive public perception of attorneys and the justice system. Hope you enjoyed it!

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The New Government Created Crisis - “Distracted Walking”

The New Government Created Crisis - “Distracted Walking” | Circle of Legal Trust - Attorney Online Strategies and Tactics | Scoop.it
Pedestrian accident attorney discusses using common sense instead of the nanny state edicts to regulate yourself. Interesting perspective from a CA lawyer.
Michael Ehline's insight:

Liberal Bureacrat, Department of Transportation Secretary Anthony Foxx, has determined that the rise in pedestrian deaths shall now be classified as “distracted walking/" You will recall previously, that Obama labeled and classified all veterans, Christians and Pro Life Advocates, while not including muslims, on the Dept of Homeland Security Potential List of Terrorists. Talk about a bunch of PC garbage. nsulting vets like me, who simplt support personal responsibility, individual rights, the right to keep and bear small arms, and with license, heavy arms, etc. This approximately 400 additonal pedestrians that have been hurt, cannot all rightly be said to have been "distracted walking". Since there is no way to prove this larger number of pedestrians being injured and killed was not due to population increase overall, the different driving laws of each state, and a whole plethora of other variables that are just not present in the opinion of Ehline Law Firm PC.  Less is more.  Let's all blog about it and make people aware, cut back on federal employees, and take responsibility for our actions. Prevention and more personal liberty must rule the day. #Prism #Education #Law #Freedom #PersonalRepsponsibility #Reagan #LIberty #Marines #USMC #Texting #Driving

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Rescooped by Michael Ehline from Everything Marketing You Can Think Of
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10 Quick Tips and Examples for Better Status Updates [Infographic]

10 Quick Tips and Examples for Better Status Updates [Infographic] | Circle of Legal Trust - Attorney Online Strategies and Tactics | Scoop.it
Wording is everything when it comes to Facebook. It’s essential to offer concise, easy-to-understand content with clear calls to action.

Via Jeffrey Lapin
Michael Ehline's insight:

Great infographic for attorneys at the Circle of Legal Trust.

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Jeffrey Lapin's curator insight, August 6, 2013 6:14 PM

10 Quick Tips and Examples for Better Status Updates [Inforgraphic] 

 

Article by: Pam Dyer / via: Social Media Today

Infographic by: Shortstack