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These Scientists Studied Why Internet Stories Go Viral. You Won't Believe What They Found

These Scientists Studied Why Internet Stories Go Viral. You Won't Believe What They Found | CIM Academy Marketing | Scoop.it

Via The Digital Rocking Chair
CIM Academy's insight:

Emotion, emotion, emotion....... if it helps stories go viral, then that endorses what advertisers have known for a while.

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The Digital Rocking Chair's curator insight, January 5, 12:03 PM


Eric Jaffe:  "Science confirms what Buzzfeed and Upworthy already know: In the hierarchy of digital contagion, content that evokes powerful emotions floats mercilessly to the top."

Nathalie Gloudemans-Voogd's curator insight, January 6, 8:36 AM

"It's one thing to understand the emotions that compel a person to click. It's another thing entirely to produce them."

Sónia Laima's curator insight, January 6, 9:16 AM

Magic! 

CIM Academy Marketing
The latest articles and blog content, for marketing professionals, sales professionals and students of our marketing qualifications
Curated by CIM Academy
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The seven habits of highly effective digital enterprises | McKinsey & Company

The seven habits of highly effective digital enterprises | McKinsey & Company | CIM Academy Marketing | Scoop.it
To stay competitive, companies must stop experimenting with digital and commit to transforming themselves into full digital businesses. Here are seven habits that successful digital enterprises share. A McKinsey & Company article.

Via Christopher Sachse Aaris
CIM Academy's insight:

A taster for the sort of topics you will find in the new Digital Strategy Award in the CIM's new qualifications - coming soon!

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Christopher Sachse Aaris's curator insight, June 11, 5:16 AM
1. Be unreasonably aspirational2. Acquire capabilities3. ‘Ring fence’ and cultivate talent4. Challenge everything5. Be quick and data driven6. Follow the money7. Be obsessed with the customer
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CIM new professional marketing qualifications - YouTube

This video summarises the new structure for the Level 4 Certificate in Professional Marketing qualification and Level 6 Diploma in Professional Marketing qua...
CIM Academy's insight:

We've been saying 'watch this space' for a little while, but this is a quick overview of what we'll be delivering from September!

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7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize

7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize | CIM Academy Marketing | Scoop.it
Big data's big promises are left in a big dust pile because we don't optimize the last mile: Data presentation. Learn from eight real-world examples how-to.
CIM Academy's insight:

Great blog entry by Avinash Kaushik about presenting data well.

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CIM Academy's curator insight, March 3, 4:35 AM
Great blog entry from Avinash Kaushik about presenting data!
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Cadbury "Keith" by Fallon | View ad creative on Campaign

Cadbury "Keith" by Fallon | View ad creative on Campaign | CIM Academy Marketing | Scoop.it
View Cadbury
CIM Academy's insight:

Best Cadbury ad since the Gorilla?  I think so

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The Truth About Customer Experience

The Truth About Customer Experience | CIM Academy Marketing | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
CIM Academy's insight:

Looking at reducing customer churn for your you MPP assignment? This is a useful article from the Harvard Business Review about looking at the customer's end to end journey rather than just touchpoints

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Scooped by CIM Academy from Just Story It Biz Storytelling
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How a Terrific Story Of Your Product / Service / Resume Makes It Stand Out

How a Terrific Story Of Your Product / Service / Resume Makes It Stand Out | CIM Academy Marketing | Scoop.it
Everything--sales, earnings, your chances of being hired and your career--is better if there is a good story behind it.

Via Karen Dietz
CIM Academy's insight:

'A story makes everything better'.  Do you use stories in your marketing? What's your story?

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Karen Dietz's curator insight, December 9, 2013 10:47 AM

What I really like about this article is the example used to make the point that if you don't have at least one good story to tell about your product or service or yourself then your success is compromised. And who wants that??!!


And the article reads like a story while making its points. So the author is really walking the talk, which I also appreciate.


In addition I very much like the questions posted at the end of the post to help you figure out the story you can tell that will differentiate you.


This is a quick and enjoyable article to read making excellent points. Answer the questions posed and story on!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

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Emotional Google ad a viral hit in India and Pakistan

Emotional Google ad a viral hit in India and Pakistan | CIM Academy Marketing | Scoop.it
An emotional advertisement for Google's search engine has become a hit in India and Pakistan by surprisingly invoking a traumatic period in the shared history of the South Asian archrivals.
CIM Academy's insight:

Advertising with a real emotional 'hook' - great example of taking a risk with culture, and also of crossing the physical/digital divide.  TV and YouTube combined.

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UK Industry Research - Not-for-Profit Resources - Blackbaud

UK Industry Research - Not-for-Profit Resources - Blackbaud | CIM Academy Marketing | Scoop.it
Stay ahead of the competition for donors, grants, and mindshare.Blackbaud's primary and secondary research on the nonprofit industry can help you benchmark your organization against your peers.
CIM Academy's insight:

Great report on the State of the Not-for-Profit Industry 2013!

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8 things never to say during your presentation

8 things never to say during your presentation | CIM Academy Marketing | Scoop.it
Many of these apologies and disclaimers tie in with the cardinal sins of presenting. Solid, thoughtful preparation is your best ally.
CIM Academy's insight:

I'm sure these won't appear in your presentations - but some of them made us smile!

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UK Media and Entertainment Barometer | KPMG | UK

The sixth Media & Entertainment Barometer report providing research into consumer appetites for new and traditional media. Analysis carried out by YouGov.
CIM Academy's insight:

Useful information for the Marketing Information and Research assignment @CIMInfo @CIMAcademy from KPMG

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Your marketing isn't working. Here's what to do

Your marketing isn't working. Here's what to do | CIM Academy Marketing | Scoop.it
system failure Traditional marketing techniques deliver ever-decreasing results. It's time for a review of how to connect and reach customers, says Robert Craven. Most marketing doesn't work.
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10 Reasons Why Your Marketing Data Isn’t Working [SLIDESHARE]

10 Reasons Why Your Marketing Data Isn’t Working [SLIDESHARE] | CIM Academy Marketing | Scoop.it
If your marketing efforts consistently fail to convert, it might be time to check your data
It’s easy to get direct marketing wrong, particularly if
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The people who hate other people's bad grammar

The people who hate other people's bad grammar | CIM Academy Marketing | Scoop.it
Grammar is back in fashion at schools. But why does it make adults so cross when other adults break the rules?
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World Cup sponsors in new ball game

World Cup sponsors in new ball game | CIM Academy Marketing | Scoop.it
CIM Academy's insight:

The social aspect of being a global sponsor!  Sponsors have to be ready for potential banana skins that might come their way, according to sports sponsorship agency Brand Rapport.

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Brand "irresistibility" is evaluated : News from warc.com

Brand "irresistibility" is evaluated : News from warc.com | CIM Academy Marketing | Scoop.it
CIM Academy's insight:

"Only 4% of brands achieved a score of 80 or more and TNS said that those with the highest brand IQ tended to have the courage to recognise that they can never appeal to every individual" - just what we were saying last night?!

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Ferrari is most powerful global brand: News from warc.com

Ferrari is most powerful global brand: News from warc.com | CIM Academy Marketing | Scoop.it
CIM Academy's insight:

An interesting insight into some of the world's top brands.  The comparison between the approaches of Ferrari and Apple are also interesting.

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Scooped by CIM Academy from Transmedia: Storytelling for the Digital Age
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These Scientists Studied Why Internet Stories Go Viral. You Won't Believe What They Found

These Scientists Studied Why Internet Stories Go Viral. You Won't Believe What They Found | CIM Academy Marketing | Scoop.it

Via The Digital Rocking Chair
CIM Academy's insight:

Emotion, emotion, emotion....... if it helps stories go viral, then that endorses what advertisers have known for a while.

more...
The Digital Rocking Chair's curator insight, January 5, 12:03 PM


Eric Jaffe:  "Science confirms what Buzzfeed and Upworthy already know: In the hierarchy of digital contagion, content that evokes powerful emotions floats mercilessly to the top."

Nathalie Gloudemans-Voogd's curator insight, January 6, 8:36 AM

"It's one thing to understand the emotions that compel a person to click. It's another thing entirely to produce them."

Sónia Laima's curator insight, January 6, 9:16 AM

Magic! 

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APAC mobile advertisers go their own way: News from warc.com

APAC mobile advertisers go their own way: News from warc.com | CIM Academy Marketing | Scoop.it
CIM Academy's insight:

Different goals for different geographical regions - interesting that mobile advertising is seeing marked differences across the world.

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Confidence grows for UK marketers : News from warc.com

Confidence grows for UK marketers : News from warc.com | CIM Academy Marketing | Scoop.it
CIM Academy's insight:

See the CIM website www.cim.co.uk for more details

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In numbers: John Lewis Xmas ad social media reaction | Marketing Magazine

In numbers: John Lewis Xmas ad social media reaction | Marketing Magazine | CIM Academy Marketing | Scoop.it
In numbers: John Lewis Xmas ad social media reaction, John Lewis's latest Christmas campaign prompted its biggest response on Twitter yet, with 80% of nearly 90,000 mentions praising the TV ad.
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Top tips on outsourcing for small businesses

Top tips on outsourcing for small businesses | CIM Academy Marketing | Scoop.it
What functions can be outsourced and how does an SME know whether the person they're hiring is any good?
CIM Academy's insight:

Interesting article for those studying Managing Marketing.

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The Big Mobile Shopping Handbook | IAB UK

The Big Mobile Shopping Handbook | IAB UK | CIM Academy Marketing | Scoop.it
The IAB is committed to making mobile easier for brands and agencies to tap into the growing market.
CIM Academy's insight:

Up to date mobile marketing stats and some interesting facts

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Personal Branding - What Color is Your Brand | ...

Personal Branding - What Color is Your Brand | ... | CIM Academy Marketing | Scoop.it
Personal Branding: From William Arruda at Reach Personal Branding. What's the color of your personal brand? Just as companies use color to express their bran...

Via Peter Wilkinson www.peter.uk.com
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Peter Wilkinson www.peter.uk.com's curator insight, June 28, 2013 8:49 AM

Here is a good question for a Friday afternoon.  What is your personal branding colour?

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Rihanna v Topshop - we'd sue too - copyright issues - Intellectual Property - Australia

Rihanna v Topshop - we'd sue too - copyright issues - Intellectual Property - Australia | CIM Academy Marketing | Scoop.it
29 May 2013 - Australia - Intellectual Property - Rihanna v Topshop - we'd sue too - copyright issues - Marque Lawyers - Contrary to what most celebrities think, nobody owns the copyright rights to their own image.
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HR Magazine - How to manage a workforce you’ve never met

HR Magazine - How to manage a workforce you’ve never met | CIM Academy Marketing | Scoop.it
CIM Academy's insight:

Specifically for Manageing Marketing students on the CIM Diploma

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