To stay competitive, companies must stop experimenting with digital and commit to transforming themselves into full digital businesses. Here are seven habits that successful digital enterprises share. A McKinsey & Company article.
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
CIM Academy's insight:
Looking at reducing customer churn for your you MPP assignment? This is a useful article from the Harvard Business Review about looking at the customer's end to end journey rather than just touchpoints
"Only 4% of brands achieved a score of 80 or more and TNS said that those with the highest brand IQ tended to have the courage to recognise that they can never appeal to every individual" - just what we were saying last night?!
29 May 2013 - Australia - Intellectual Property - Rihanna v Topshop - we'd sue too - copyright issues - Marque Lawyers - Contrary to what most celebrities think, nobody owns the copyright rights to their own image.