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How a Terrific Story Of Your Product / Service / Resume Makes It Stand Out

How a Terrific Story Of Your Product / Service / Resume Makes It Stand Out | CIM Academy Marketing | Scoop.it
Everything--sales, earnings, your chances of being hired and your career--is better if there is a good story behind it.

Via Karen Dietz
CIM Academy's insight:

'A story makes everything better'.  Do you use stories in your marketing? What's your story?

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Karen Dietz's curator insight, December 9, 2013 10:47 AM

What I really like about this article is the example used to make the point that if you don't have at least one good story to tell about your product or service or yourself then your success is compromised. And who wants that??!!


And the article reads like a story while making its points. So the author is really walking the talk, which I also appreciate.


In addition I very much like the questions posted at the end of the post to help you figure out the story you can tell that will differentiate you.


This is a quick and enjoyable article to read making excellent points. Answer the questions posed and story on!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

CIM Academy Marketing
The latest articles and blog content, for marketing professionals, sales professionals and students of our marketing qualifications
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Email marketing is still relevant, ignore it at your peril - Memeburn

Email marketing is still relevant, ignore it at your peril - Memeburn | CIM Academy Marketing | Scoop.it
Email has found itself in a precarious situation. While it’s still everywhere -- and not going anywhere -- its users have no shortage of legitimate complai
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This article highlights the relevance of email marketing.
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How to make webinars valuable marketing tools

How to make webinars valuable marketing tools | CIM Academy Marketing | Scoop.it
Webinars are a great addition to any marketing strategy, but you can't launch one without a plan.
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This article highlights the importance of webinars in marketing.
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Shaping Your Future Marketing Campaign with Social Media

Shaping Your Future Marketing Campaign with Social Media | CIM Academy Marketing | Scoop.it
Social media enables consumers to be in control of the content they see, a significant shift away from traditional 'push' marketing.
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This article emphases the importance of social media.
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Inbound Marketing Trends to Look Out For This Year

Inbound Marketing Trends to Look Out For This Year | CIM Academy Marketing | Scoop.it
Inbound marketing is an essential part of attracting and interacting with visitors. Every year brings with it new trends. Here's what's next.
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An active blog is a lead generating source, see other insights here also.
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5 Ways Marketing Automation Saves Time and Money

5 Ways Marketing Automation Saves Time and Money | CIM Academy Marketing | Scoop.it
If you’re like most business owners you find that most of your time is spent following up with leads and customers as you market your business in order to pay the bills. The problem is that while y…
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Marketing automation can significantly increase efficiency, according to this article.
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Will the younger generation turn away from Snapchat? [#ChartoftheDay] - Smart Insights Digital Marketing Advice

Will the younger generation turn away from Snapchat? [#ChartoftheDay] - Smart Insights Digital Marketing Advice | CIM Academy Marketing | Scoop.it
When Parents and Grandparents started turning to Facebook, there was fear this would lead to a max exodus of the privacy conscious Millenials. Will this ha. Marketing topic(s):Social media marketing. Advice by Alexander Clark.
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How important will Snapchat be in the future? This article looks at some key issues.
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4 Simple Steps That Transform How You Approach Content Marketing

4 Simple Steps That Transform How You Approach Content Marketing | CIM Academy Marketing | Scoop.it
Creating great content is only the beginning. Focus on outreach and marketing tactics to really boost your business.
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This article suggests key tips to improve content marketing success.
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5 Key Practices of High-Performing Marketing Teams

5 Key Practices of High-Performing Marketing Teams | CIM Academy Marketing | Scoop.it
Salesforce Research approached their 2016 State of Marketing Report to discover insights on the strategies and tactics of high-performing marketing teams that are proving to be most successful. The r…
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What makes a successful marketing team? This article highlights some key insights.
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How to manage your SEO and PPC budget - Smart Insights

How to manage your SEO and PPC budget - Smart Insights | CIM Academy Marketing | Scoop.it
When determining what the right SEO and PPC budget for your organization is, you must first determine what you want to achieve.
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Tips to improve search engine optimisation.
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Organic Vs PPC: The view from the consumer - Smart Insights Digital Marketing Advice

Organic Vs PPC: The view from the consumer - Smart Insights Digital Marketing Advice | CIM Academy Marketing | Scoop.it
The best way to justify investment in organic SEO is the fact your customers don't trust ads The infographic from seotraininglondon shows just how importan. Marketing topic(s):SEO strategy. Advice by Robert Allen.
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Organic initiatives outperform PPC as customers dont trust ads, according to this report.
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Why analysing your website backend is important to your SEO success - Smart Insights Digital Marketing Advice

Why analysing your website backend is important to your SEO success - Smart Insights Digital Marketing Advice | CIM Academy Marketing | Scoop.it
How to make sure your backend is SEO friendly Most SEO guidelines focus on off-page SEO. Little attention is given to optimizing your website backend for S. Marketing topic(s):SEO strategy. Advice by Expert commentator.
CIM Academy's insight:
Search engine optimisation is driven by keyword analytics
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Intelligent automation and the future of work - Smart Insights Digital Marketing Advice

Intelligent automation and the future of work - Smart Insights Digital Marketing Advice | CIM Academy Marketing | Scoop.it
AI isn't going to take your job. It's going to make you better at it. When Deep Blue beat Garry Kasparov in 1996, it was a testament to the incredible numb. Marketing topic(s):Marketing automation. Advice by Robert Allen.
CIM Academy's insight:
Marketing automation can play an important role.
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Essential Digital Marketing tools [Infographic] - Smart Insights Digital Marketing Advice

Essential Digital Marketing tools [Infographic] - Smart Insights Digital Marketing Advice | CIM Academy Marketing | Scoop.it
Use our new digital marketing tools infographic to manage how you use marketing technology As marketers today, we’re fortunate to have a huge number of fre. Marketing topic(s):Digital marketing platforms.
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The evolution of marketing platforms: From automation to journeys

The evolution of marketing platforms: From automation to journeys | CIM Academy Marketing | Scoop.it
The next generation of marketing automation is emerging, and it’s more focused on machine-informed journeys than rule-based campaigns.
CIM Academy's insight:
Market automation platforms are evolving quickly
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Best Practices: Enabling Successful Marketing for Technology Service Providers

Best Practices: Enabling Successful Marketing for Technology Service Providers | CIM Academy Marketing | Scoop.it
These days, service provider partner marketing efforts need to be one part detailed planning and one part create-on-the-go.
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This article highlights the key issues in developing service partner relationships
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4 digital marketing tactics for local reach

4 digital marketing tactics for local reach | CIM Academy Marketing | Scoop.it
Columnist Megan Hannay reveals four ways to step up your local marketing strategy and find target customers in target regions.
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Networking begins on your doorstop, according to this article.
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How To Maximize Your Digital Marketing Spend

How To Maximize Your Digital Marketing Spend | CIM Academy Marketing | Scoop.it
An overwhelming 98% of marketers agree that traditional and digital marketing is merging into a cohesive, collaborative whole, but very few companies have consolidated their marketing budgets. The traditional split, heavily weighed to ATL investment, means that the digital marketer has to be incredibly thrifty and inventive with the way [...]
CIM Academy's insight:
When undertaking digital marketing, managing your marketing budget is key.
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The Importance of Marketing Operations Reporting

The Importance of Marketing Operations Reporting | CIM Academy Marketing | Scoop.it
When it comes to marketing operations, everything we do is driven by the need to collect and harness data. A clean database is essential to successful marketing operations. But here’s the thing: ha…
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This article highlights the importance of marketing operations reporting
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How much are you investing in mobile advertising? #ChartoftheDay

How much are you investing in mobile advertising? #ChartoftheDay | CIM Academy Marketing | Scoop.it
Comparison of time spent with media against advertising investment shows a gap in the mobile market.
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This article highlights the growing importance of mobile marketing.
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7 Digital Marketing Trends To Be Aware of in 2016

7 Digital Marketing Trends To Be Aware of in 2016 | CIM Academy Marketing | Scoop.it
It’s time to stop burying our heads in the sand – consumers are no longer only exposed to new products and services upon entering a store or by browsing the internet. Instead, we are surrounded b…
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This article highlights some key insights to be aware of!
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Inbound Marketing 101

Inbound Marketing 101 | CIM Academy Marketing | Scoop.it
If you’re a business owner or marketer, you’re well aware that the consumer buying process has changed dramatically over the past few years. Mobile devices allow consumers to access tons of infor…
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This article highlights key tips for inbound marketing.
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The most popular social networks worldwide [#ChartoftheDay] - Smart Insights Digital Marketing Advice

The most popular social networks worldwide [#ChartoftheDay] - Smart Insights Digital Marketing Advice | CIM Academy Marketing | Scoop.it
Unsurprisingly, Facebook leads the way with 1.6 billion active users. But who follows? As a business, it makes obvious sense to be aware of the potential o. Marketing topic(s):Digital marketing strategy.
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This article highlights some of the leading social media platforms
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The 11 step startup launch marketing plan - Smart Insights Digital Marketing Advice

The 11 step startup launch marketing plan - Smart Insights Digital Marketing Advice | CIM Academy Marketing | Scoop.it
The 11 step launch marketing plan The success of a startup will often depend on its approach to marketing. Unfortunately the vast majority of startup found. Marketing topic(s):Create a marketing plan.
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This article outlines the key ingredients to a successful marketing plan.
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The State of Mobile Marketing 2016 [Infographic] - Smart Insights Digital Marketing Advice

The State of Mobile Marketing 2016 [Infographic] - Smart Insights Digital Marketing Advice | CIM Academy Marketing | Scoop.it
Showing the huge impact of mobile marketing across web, social, display and email The rapid rise of smartphone and tablet adoption has affected almost ever. Marketing topic(s):Mobile marketing strategy.
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This article highlights the impact of mobile marketing.
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Marketing Technology in 2016 [Infographic]

Marketing Technology in 2016 [Infographic] | CIM Academy Marketing | Scoop.it
A visual to help select the best Martech stack plus 6 implications for selecting and managing today's and tomorrow's marketing technology landscape
CIM Academy's insight:
This article provides key tips for managing marketing technology.
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