CIM Academy Strategic Marketing
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CIM Academy Strategic Marketing
The latest articles and blog content for marketing professionals, sales professionals and students of our marketing qualifications
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Using Online Community for Digital Transformation

Using Online Community for Digital Transformation | CIM Academy Strategic Marketing | Scoop.it
Driving successful change in a large organization has always been one of the most difficult activities in business.
CIM Academy's insight:
Digital transformation is challenging and this article outlines key ways to leverage different online channels.
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The Content Marketer's Guide to Google Analytics [Infographic] - Orbit Media Studios

The Content Marketer's Guide to Google Analytics [Infographic] - Orbit Media Studios | CIM Academy Strategic Marketing | Scoop.it
Google Analytics (GA) is big. There are 100+ reports and millions of possible ways to look at them. But GA doesn’t have to be difficult or confusing. Let’s break it down so it’s easy to understand.
These are the ABCs of Google Analytics. Each letter is a different aspect of Analytics, with a quick definition. Even ... Read More >
CIM Academy's insight:
A strategic application of Google Analytics.
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Data-Driven Strategies: The Power of Big Data in Strategic Planning

Data-Driven Strategies: The Power of Big Data in Strategic Planning | CIM Academy Strategic Marketing | Scoop.it
Now that the hype has died down, the benefits of big data are no longer in question. Mounting research shows that organizations that have embraced big data and analytics are reaping real returns.
CIM Academy's insight:
This article about big data presents insightful solutions to tackle failing digital strategies.
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Beyond the Hype: What Matters in Brand Identity Design

Beyond the Hype: What Matters in Brand Identity Design | CIM Academy Strategic Marketing | Scoop.it
What does today's accessibility mean for brand identity design? Do algorithms replace strategists and designers?
CIM Academy's insight:
This article outlines some key brand identity steps.
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Creating Brand Identity With Digital Transformation - Chiefmarketer

Creating Brand Identity With Digital Transformation - Chiefmarketer | CIM Academy Strategic Marketing | Scoop.it
Here's three key things disruptive CMOS can do to drive digital transformation in their marketing organizations.
CIM Academy's insight:
This article highlights three key issues to help drive digital transformation
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How To Stretch Your Field Marketing Event Budget

How To Stretch Your Field Marketing Event Budget | CIM Academy Strategic Marketing | Scoop.it
You are probably an expert at staying within your field marketing event budget. But how can you make sure you are getting the most of of that budget?
CIM Academy's insight:
This article highlights some key event marketing tips.
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The Difference Between Strategic And Tactical Content Marketing Goals

The Difference Between Strategic And Tactical Content Marketing Goals | CIM Academy Strategic Marketing | Scoop.it
Before you begin any content marketing campaign, you have to articulate goals. There are two types of goals: strategic and tactical. Strategic goals will go directly to your purpose: the why.
CIM Academy's insight:
This article highlights the importance of defining your strategic content goals.
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There may be trouble ahead – and business must prepare accordingly

There may be trouble ahead – and business must prepare accordingly | CIM Academy Strategic Marketing | Scoop.it
Strategic planning is not an optional extra: if your business doesn't plan for the worst, the worst may have plans for your business
CIM Academy's insight:
This article outlines the need for a clear marketing strategy.
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How To Drive Demand Marketing Change Without Sinking The Ship

How To Drive Demand Marketing Change Without Sinking The Ship | CIM Academy Strategic Marketing | Scoop.it
As both Scott Vaughan and I have discussed at length in recent posts, there’s a growing need for the automation of top-funnel B2B marketing activities. This is a key requirement if we’re to climb…
CIM Academy's insight:
This article provides some key insights, including automation technology, when developing business plans.
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Changing consumer behavior amplifies importance of brand identity - Luxury Daily - Marketing

Changing consumer behavior amplifies importance of brand identity - Luxury Daily - Marketing | CIM Academy Strategic Marketing | Scoop.it
CIM Academy's insight:
Brand identity is the key to survival in a competitive industry, according to this article.
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Corporate Strategy Decision Making, Demystified

Corporate Strategy Decision Making, Demystified | CIM Academy Strategic Marketing | Scoop.it
For leaders of multi-business firms, the best decisions aren’t necessarily those that produce the best immediate outcomes.
CIM Academy's insight:
There are two elements to corporate decision making according to this article.
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Report: How Best-in-Class Brands do B2B Social Media Strategy

Report: How Best-in-Class Brands do B2B Social Media Strategy | CIM Academy Strategic Marketing | Scoop.it
Learn which platforms have the highest audience and most engagement for your industry’s B2B social media strategy with this report from TrackMaven.
CIM Academy's insight:
This article looks at some successful digital strategies.
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What is a Content Marketing Strategy?

What is a Content Marketing Strategy? | CIM Academy Strategic Marketing | Scoop.it
Learn what a content marketing strategy is and why it is essential that you create one to improve your content marketing efforts.
CIM Academy's insight:
This article outlines the importance of having a content strategy.
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How to Put That Strategic Plan Into Action

How to Put That Strategic Plan Into Action | CIM Academy Strategic Marketing | Scoop.it
A strategic plan is useless without an implementation plan. One association leader shares how her board got smart about tactics.
CIM Academy's insight:
Implementation plans are built around strategic plans.
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Factoring Synergies into Resource Allocation Decisions

Factoring Synergies into Resource Allocation Decisions | CIM Academy Strategic Marketing | Scoop.it
Pigeonholing business units into categories like “dogs” and “stars” gives short shrift to the most important elements of corporate strategy.
CIM Academy's insight:
This article outlines the importance of making resource-allocation decisions.
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Strategic Planning: A Seven-Step Process To Success

Strategic Planning: A Seven-Step Process To Success | CIM Academy Strategic Marketing | Scoop.it
For nonprofits and businesses with governing boards, driving strategy requires more than just the articulation of it.
CIM Academy's insight:
This article highlights a seven step route to strategic planning success.
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Mastercard Updates Logo, Brand Identity

Mastercard Updates Logo, Brand Identity | CIM Academy Strategic Marketing | Scoop.it
Mastercard Updates Logo, Brand Identity - 07/15/2016
CIM Academy's insight:
Mastercard successfully embrace a brand extension strategy.
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A Strategic Marketing Plan: What it is and Why You Need One

A Strategic Marketing Plan: What it is and Why You Need One | CIM Academy Strategic Marketing | Scoop.it
There is no magic trick to generating, nurturing or converting leads for your business, and there’s no quick shortcut either.
CIM Academy's insight:
This article emphasizes the importance of planning.
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How rigorous is your strategic planning process?

How rigorous is your strategic planning process? | CIM Academy Strategic Marketing | Scoop.it
Using a simplified strategic planning process is a key to business success. By keeping it simple, you're more likely to conduct the process every year too!
CIM Academy's insight:
Most marketing professionals think they don't have a rigorous strategic planning process.
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Strategic Plans Are Less Important than Strategic Planning

Strategic Plans Are Less Important than Strategic Planning | CIM Academy Strategic Marketing | Scoop.it
No plan survives contact with reality.
CIM Academy's insight:
Strategic planning is key to success, according to this article.
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How do you build a content strategy

How do you build a content strategy | CIM Academy Strategic Marketing | Scoop.it
How do you build an effective content strategy in a crowded and noisy professional business niche? Here is a step-by-step plan.
CIM Academy's insight:
This article outlines tips to develop a content strategy.
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Five ways to improve strategic planning

Five ways to improve strategic planning | CIM Academy Strategic Marketing | Scoop.it
Also: The three motivational methods you probably use that are doomed to fail, and how to lead your boss
CIM Academy's insight:
This article reveals some insights for strategic planning success.
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Seven Ways Companies Can Realign Culture And Vision

Seven Ways Companies Can Realign Culture And Vision | CIM Academy Strategic Marketing | Scoop.it
When a company's culture isn't in line with its vision, what can leaders do?
CIM Academy's insight:
Having a vision is the starting point of strategic marketing planning.
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5 Content Marketing Trends to Put You Ahead of the Pack

5 Content Marketing Trends to Put You Ahead of the Pack | CIM Academy Strategic Marketing | Scoop.it
These five emerging content marketing trends can help give an edge to your content strategy.
CIM Academy's insight:
Managing content strategy can give a strategic advantage, this article highlights a few key insights.
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The Rise of Knowledge Workers Is Accelerating Despite the Threat of Automation

The Rise of Knowledge Workers Is Accelerating Despite the Threat of Automation | CIM Academy Strategic Marketing | Scoop.it
Occupations with cognitive tasks that aren't routine are adding the most jobs in decades.
CIM Academy's insight:
Knowledge workers are increasingly needed to support technology driven initiates.
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