CIM Academy Mastering Metrics
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CIM Academy Mastering Metrics
The latest articles and blog content for marketing professionals, sales professionals and students of our marketing qualifications
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48 Social Media KPIs You Need to Know (Key Performance Indicators)

48 Social Media KPIs You Need to Know (Key Performance Indicators) | CIM Academy Mastering Metrics | Scoop.it
Social Media KPIs: The list of 48 key performance indicators that you can consider for you specific activities. Find out which are relevant to you?
CIM Academy's insight:
A useful list of social media metrics.
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Set SMART Goals and Benchmarks

Set SMART Goals and Benchmarks | CIM Academy Mastering Metrics | Scoop.it
One of the biggest challenges that marketers face is creating goals that are both realistic and measurable. Some goals can span as short as daily and as long as a year from the planning period.
CIM Academy's insight:
Having SMART objectives is important when measuring success.
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The 10 Most Important Metrics You Should be Tracking in Content Marketing - Search Engine Journal

The 10 Most Important Metrics You Should be Tracking in Content Marketing - Search Engine Journal | CIM Academy Mastering Metrics | Scoop.it
With content marketing on the rise, it's difficult to know which efforts are effective. Tuning into a few key metrics can provide the information needed to move forward with your marketing campaign confidently.
CIM Academy's insight:
This article highlights the importance of metrics in content marketing.
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Net Promoter Score (NPS) in B2B – the Evidence

Net Promoter Score (NPS) in B2B – the Evidence | CIM Academy Mastering Metrics | Scoop.it
Net Promoter Score (NPS). It’s the one number that almost every organisation seems to include in their management metrics and it’s easy to see why. In the original Harvard Business Review paper w…
CIM Academy's insight:
This article emphasizes the importance of NPS.
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Brands Are Still Too Reliant on Engagement Metrics (Report)

Brands Are Still Too Reliant on Engagement Metrics (Report) | CIM Academy Mastering Metrics | Scoop.it
More than 60 percent of social media marketers surveyed said measuring ROI is still their main challenge.
CIM Academy's insight:
This article highlights that many commonly used metrics are not relevant.
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How non-financial metrics are handy tools to gauge your startup's performance

How non-financial metrics are handy tools to gauge your startup's performance | CIM Academy Mastering Metrics | Scoop.it
These are excellent indicators of the cause-and-effect link with the P&L and Balance Sheets of the business. Where accounting fails to cover these metrics, these aspects, when measured, are useful to all involved parties, from owner, to investor and employee.
CIM Academy's insight:
Non financial metrics can provide valuable insights.
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Why publishers' engagement metrics are all over the map - Digiday

Why publishers' engagement metrics are all over the map - Digiday | CIM Academy Mastering Metrics | Scoop.it
Publishers often tout their high social engagement scores as evidence of their mastery of platforms, but there's no standard definition of engagement.
CIM Academy's insight:
It isbecoming increasingly difficult to measure engagement, according to this article.
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Loyalty Programs Should Focus on Growth and Revenue Production Metrics

Loyalty Programs Should Focus on Growth and Revenue Production Metrics | CIM Academy Mastering Metrics | Scoop.it
Less than one in five retailers focuses their loyalty program metrics on ROI, according to a new study from Accenture.
CIM Academy's insight:
Revenue generation metrics are key, according to this article.
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6 Location-based Social Media Monitoring Tools : Social Media Examiner

6 Location-based Social Media Monitoring Tools : Social Media Examiner | CIM Academy Mastering Metrics | Scoop.it
Do you want to reach local customers on social media? This article shares six location-based monitoring tools to use for local social media marketing.
CIM Academy's insight:
This article highlights the benefits of social media monitoring tools.
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Dancing with IoT analytics

Dancing with IoT analytics | CIM Academy Mastering Metrics | Scoop.it
What does the Internet of Things (IoT) and the Russian proverb about the dancing bear have in common? Read on.
CIM Academy's insight:
Where you collect data from is becoming an increasingly important issue.
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KPIs For Social Media Monitoring: A "How-To" Guide - Social Media Week

KPIs For Social Media Monitoring: A "How-To" Guide - Social Media Week | CIM Academy Mastering Metrics | Scoop.it
Get a breakdown of how data can be acquired through social media monitoring, along with advice on how to attain actionable insights to optimize your business practices. This article is brought to you by our partners, Synthesio.
CIM Academy's insight:
Social listening insights to consider.
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The Comprehensive Guide to Content Marketing Analytics & Metrics - Content Marketing Forum

The Comprehensive Guide to Content Marketing Analytics & Metrics - Content Marketing Forum | CIM Academy Mastering Metrics | Scoop.it
Is your content taking you on a journey to nowhere? This guide will help you measure the effectiveness of content across all channels.
CIM Academy's insight:
This article details a range of key metrics to consider.
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A Nutshell Guide to Proper Keyword Research

A Nutshell Guide to Proper Keyword Research | CIM Academy Mastering Metrics | Scoop.it
Here’s a brief but functional guide to keyword research in today’s evolving SEO world – Content Marketing Institute
CIM Academy's insight:
This article highlights useful keyword research insights.
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Setting SEO KPIs for small manufacturing websites

Setting SEO KPIs for small manufacturing websites | CIM Academy Mastering Metrics | Scoop.it
Columnist Dianna Huff shares her process for helping businesses determine, set up and measure key performance indicators (KPIs) for their SEO campaigns.
CIM Academy's insight:
This article outlines some key web metrics.
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How to Use the Twitter Dashboard : Social Media Examiner

How to Use the Twitter Dashboard : Social Media Examiner | CIM Academy Mastering Metrics | Scoop.it
Have you heard about the new Twitter Dashboard? If you're using Twitter for business, you'll want to check out the features Twitter Dashboard offers.
CIM Academy's insight:
This article highlights the importance of dashboards to monitor Twitter
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New Metrics For A New Reality

New Metrics For A New Reality | CIM Academy Mastering Metrics | Scoop.it
In the face of disruption, we have the option to succeed or fail spectacularly. Fortunately, we now have a road map to guide us on the journey.
CIM Academy's insight:
It is important to review what we measure.
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10 Best Practices for Setting Up Your Net Promoter Score Survey

10 Best Practices for Setting Up Your Net Promoter Score Survey | CIM Academy Mastering Metrics | Scoop.it
Net Promoter Score (NPS) is a management tool that can be used to gauge the loyalty of a company’s customer relationships. The measure of customer loyalty is calculated based on responses to a sing…
CIM Academy's insight:
This article suggests some questionnaire optimization tips for NPS
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From Measurement To Optimization: How To Supercharge Your Events

From Measurement To Optimization: How To Supercharge Your Events | CIM Academy Mastering Metrics | Scoop.it
Today’s marketing strategy is predominantly digital. Tools like multivariate testing and out-of-the box analytics have empowered marketers to make data-driven decisions and quickly adapt to changin…
CIM Academy's insight:
This article highlights some key event metrics.
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Your Social Listening Is Broken. Here’s Why.

Your Social Listening Is Broken. Here’s Why. | CIM Academy Mastering Metrics | Scoop.it
Is your organization still living in the social media past?
CIM Academy's insight:
Image recognition software is key to successful brand measurement, as consumers increasingly share images.
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Take These to Your CEO: Marketing Metrics That Matter

Take These to Your CEO: Marketing Metrics That Matter | CIM Academy Mastering Metrics | Scoop.it
How to develop the right metrics for account-based marketing programs, writes Tom O'Regan.
CIM Academy's insight:
This article outlines some key performance metrics
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Little metrics can make a big difference (and here’s how to use them)

Little metrics can make a big difference (and here’s how to use them) | CIM Academy Mastering Metrics | Scoop.it
This column is part of Globe Careers’ Leadership Lab series, where executives and experts share their views and advice about leadership and management. Follow us at@Globe_Careers. Find all Leadership Lab stories attgam.ca/leadershiplab
CIM Academy's insight:
This article suggests some insightful ways to optimise the use of metrics.
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The 5 S’s that capture the essence of the Net Promoter Score | CustomerThink

The 5 S’s that capture the essence of the Net Promoter Score | CustomerThink | CIM Academy Mastering Metrics | Scoop.it
CIM Academy's insight:
This article discusses the net promoter score
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7 essential Google Analytics reports every marketer must know

7 essential Google Analytics reports every marketer must know | CIM Academy Mastering Metrics | Scoop.it
You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every marketer should be familiar.
CIM Academy's insight:
This article highlights the importance of Google Analytics in measuring marketing campaigns.
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What is graph analytics?

What is graph analytics? | CIM Academy Mastering Metrics | Scoop.it
Gain an understanding of how four different types of graph analytics can be utilized for business use cases and corresponding network associations.
CIM Academy's insight:
Has graph analytics become the new social network influencer? This article suggests this might be the case...
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Measuring Content: You’re Doing it Wrong

Measuring Content: You’re Doing it Wrong | CIM Academy Mastering Metrics | Scoop.it
The traditional ways of measuring the success or failure of content are broken.
CIM Academy's insight:
Content marketing require a new set of metrics
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