CIM Academy Integrated Communications
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CIM Academy Integrated Communications
The latest articles and blog content for marketing professionals, sales professionals and students of our marketing qualifications
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10 Effective Ways To Promote A Mobile App

10 Effective Ways To Promote A Mobile App | CIM Academy Integrated Communications | Scoop.it
Now that your mobile application has been developed and tested, it has a wonderful user interface and perfectly runs its features, it is almost ready for submittal to the corresponding application store.
CIM Academy's insight:
10 Effective Ways To Promote A Mobile App
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How to Remove Fake Facebook Fans : Social Media Examiner

How to Remove Fake Facebook Fans : Social Media Examiner | CIM Academy Integrated Communications | Scoop.it
Do you want to get rid of fake Facebook fans on your page? This article shows how to sniff out those fake Facebook fans and ban them from your page.
CIM Academy's insight:
Maintaining an active and relevant following fan base is important.
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How To Increase Your Reach And Impact On Social Media

How To Increase Your Reach And Impact On Social Media | CIM Academy Integrated Communications | Scoop.it
I’ve posted tons of content on social to date, but as you may have experienced yourselves, the engagement levels aren’t always on par with the effort put into creating and sharing that content. A…
CIM Academy's insight:
This article highlights the ways in which you can optimise your social media presence.
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7 important change management principles for transformations

7 important change management principles for transformations | CIM Academy Integrated Communications | Scoop.it
Successfully implementing a transformation programme is notorious for the challenges it poses managers and organisations.
CIM Academy's insight:
Here are some useful change management insights.
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Why Is Change Management Training Important?

Why Is Change Management Training Important? | CIM Academy Integrated Communications | Scoop.it
Managing change—its constant barrage, faster pace, and complexity—has become a required skill for leaders, managers, and employees alike. Enter change management training.
CIM Academy's insight:
Change management training makes a big difference according to this article.
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How to run a conversion-focused Facebook Ads campaign

How to run a conversion-focused Facebook Ads campaign | CIM Academy Integrated Communications | Scoop.it
How do you create a successful Facebook ad campaign? Columnist Khalid Saleh offers four conversion tips to help you increase leads and get the most out of Facebook.
CIM Academy's insight:
This article outlines how to create a successful Facebook ad campaign
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6 Visual Apps for Creating Social Media Content : Social Media Examiner

6 Visual Apps for Creating Social Media Content : Social Media Examiner | CIM Academy Integrated Communications | Scoop.it
Do you need to create content on the go? Discover six mobile apps to create content for your social media profiles.
CIM Academy's insight:
This article reviews visual APPs for creating social media content
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This Chart Shows Why So Many Change Management Efforts Fail

This Chart Shows Why So Many Change Management Efforts Fail | CIM Academy Integrated Communications | Scoop.it
If organizational challenges create a sense of urgency for change, then this chart clearly shows that the majority of leaders are doing a poor job of explaining those challenges.
CIM Academy's insight:
This article investigates why change management programs fail.
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How to Create Social Media Videos on a Budget : Social Media Examiner

How to Create Social Media Videos on a Budget : Social Media Examiner | CIM Academy Integrated Communications | Scoop.it
Do you want to add video to your social media content mix? Discover how to create and promote social media video on a budget.
CIM Academy's insight:
Social media videos dont have to be expensive!
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6 Location-based Social Media Monitoring Tools : Social Media Examiner

6 Location-based Social Media Monitoring Tools : Social Media Examiner | CIM Academy Integrated Communications | Scoop.it
Do you want to reach local customers on social media? This article shares six location-based monitoring tools to use for local social media marketing.
CIM Academy's insight:
Location based tools are becoming increasingly effective in delivering results.
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Color Psychology In Marketing: The Complete Guide [Free Download]

Color Psychology In Marketing: The Complete Guide [Free Download] | CIM Academy Integrated Communications | Scoop.it
Color theory and color psychology in marketing are something content marketers must understand. Color can hurt or hinder content marketing efforts.
CIM Academy's insight:
This article highlights the importance of colour psychology.
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4 Ways To Improve Your Social Media Marketing By Making Friends

4 Ways To Improve Your Social Media Marketing By Making Friends | CIM Academy Integrated Communications | Scoop.it
Effective social media marketing is all about finding the type of people that will engage, share and amplify the reach of your brand.
CIM Academy's insight:
Social media is about effective networking
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Three ways to use LinkedIn to support your content marketing strategy

Three ways to use LinkedIn to support your content marketing strategy | CIM Academy Integrated Communications | Scoop.it
For many B2B marketers, creating and distributing content is a challenging and time-consuming process.
CIM Academy's insight:
LinkedIn can play an important role in marketing communications.
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Virtual reality is the real thing for marketers... & more | Monetate

Virtual reality is the real thing for marketers... & more | Monetate | CIM Academy Integrated Communications | Scoop.it
Welcome to This Week Today, your dose of the five must-read marketing and tech stories from the past seven days. Here’s vol. #forty-three for Friday 5.27.2016.
CIM Academy's insight:
This article looks at virtual reality as a value proposition.
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The science behind shopping

The science behind shopping | CIM Academy Integrated Communications | Scoop.it
Much of what we do when shopping is unconscious, so major brands are asking neuroscientists how packaging can help get inside consumers’ heads
CIM Academy's insight:
Packaging has long been referred to as the 'silent salesman' - it can do so much more
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4 Ways to Use Facebook and Twitter Analytics to Improve Your Marketing : Social Media Examiner

4 Ways to Use Facebook and Twitter Analytics to Improve Your Marketing : Social Media Examiner | CIM Academy Integrated Communications | Scoop.it
Are you overwhelmed by the amount of analytic data found on Facebook and Twitter? Discover four ways social media insights can improve your marketing.
CIM Academy's insight:
This article highlights key tips to improve social media.
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Why storytelling is critical to change management

Why storytelling is critical to change management | CIM Academy Integrated Communications | Scoop.it
The age of disruption is forcing leaders to communicate change in a different way, argues Gabrielle Dolan.
CIM Academy's insight:
This article highlights the importance of storytelling in change management
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How to Target Your Facebook Ads to Business Locations : Social Media Examiner

How to Target Your Facebook Ads to Business Locations : Social Media Examiner | CIM Academy Integrated Communications | Scoop.it
Do you want to get your Facebook posts in front of an audience at a specific physical location? Discover how to use workplace targeting for Facebook ads.
CIM Academy's insight:
This article highlights some key promotional Facebook tips.
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Strong ‘Signature Stories’ Can Shape More Than a Company’s Brand

Strong ‘Signature Stories’ Can Shape More Than a Company’s Brand | CIM Academy Integrated Communications | Scoop.it
Businesses can touch customers and clarify corporate values by creating a powerful narrative.
CIM Academy's insight:
Storytelling is the key to successful communications, according to this article.
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Data the cornerstone of digital transformation | Health IT Central

Data the cornerstone of digital transformation | Health IT Central | CIM Academy Integrated Communications | Scoop.it
CIM Academy's insight:
A seamless omni-experience is the key, according to this article.
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Pure TV brilliance from Boots No7: The Thinkboxes Awards for TV ad creativity:

Pure TV brilliance from Boots No7: The Thinkboxes Awards for TV ad creativity: | CIM Academy Integrated Communications | Scoop.it
Winner for March/April 2016
CIM Academy's insight:
Winner for Ad Creativity - do you agree?
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Meet Consumer Expectations With the Right Communication Tools - Dealer Marketing

Meet Consumer Expectations With the Right Communication Tools - Dealer Marketing | CIM Academy Integrated Communications | Scoop.it
Communications technology that meets consumer expectations makes the difference between closing a sale, booking service, or losing out to the competition.
CIM Academy's insight:
Having the correct communications tools is key to delivering effective communications. 
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The 8 Skills Students Must Have For The Future | Edudemic

The 8 Skills Students Must Have For The Future | Edudemic | CIM Academy Integrated Communications | Scoop.it
Education has focused on the basic “3Rs” of reading, writing & arithmetic, but as technological innovation changes educators must re-evaluate their skills.
CIM Academy's insight:
Digital literacy is now a key skill in today's society.
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How Brands Are Using Live Streaming Video Successfully

How Brands Are Using Live Streaming Video Successfully | CIM Academy Integrated Communications | Scoop.it
Live streaming video is a powerful new tool in the marketing toolbox. Here's how brands are implementing it successfully.
CIM Academy's insight:
Live streaming is having a positive effect.
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Facebook Simplifies Mobile Video Ad Buying: This Week in Social Media : Social Media Examiner

Facebook Simplifies Mobile Video Ad Buying: This Week in Social Media : Social Media Examiner | CIM Academy Integrated Communications | Scoop.it
Social media news and developments making social media marketing easier. (Facebook Mobile Video Ad Buying, Podcasts on Google Play, Google AMP Sites)
CIM Academy's insight:
Facebook are simplifying its mobile video ad buying.
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