CIM Academy Digital Strategy
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CIM Academy Digital Strategy
The latest articles and blog content for marketing professionals, sales professionals and students of our marketing qualifications
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Experts Share Content Marketing Predictions for 2017

Experts Share Content Marketing Predictions for 2017 | CIM Academy Digital Strategy | Scoop.it
See what Ann Handley, Joe Pulizzi, Jason Miller, Amy Higgins, Carlos Abler and Chris Moody think is the future of content marketing.
CIM Academy's insight:
This article outlines key steps for relevant content strategy.
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11 proven digital marketing strategies you're (still) not using

11 proven digital marketing strategies you're (still) not using | CIM Academy Digital Strategy | Scoop.it
From content marketing to SEO and conversion optimization, contributor Stoney deGeyter lays out key strategies that you can't afford to overlook.
CIM Academy's insight:
A useful list of digital strategies.
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Digital Transformation, Innovation, Optimization, and Disruption: Spin the Dial | Innovation Insights | Wired.com

Digital Transformation, Innovation, Optimization, and Disruption: Spin the Dial | Innovation Insights | Wired.com | CIM Academy Digital Strategy | Scoop.it
Image: Gilbert R./Flickr Imagine for a moment you’re in the woods, trying to climb to the top of a nearby mountain -- only you’ve lost your way, and you’re
CIM Academy's insight:
This article highlights the important issue of digital transformation.
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Internet of Things as the next Industrial Revolution - How it will change the industry in 2016

Internet of Things as the next Industrial Revolution - How it will change the industry in 2016 | CIM Academy Digital Strategy | Scoop.it
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The internet of things will dramatically change some industry sectors, according to this article.
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Beyond the Hype: What Matters in Brand Identity Design

Beyond the Hype: What Matters in Brand Identity Design | CIM Academy Digital Strategy | Scoop.it
What does today's accessibility mean for brand identity design? Do algorithms replace strategists and designers?
CIM Academy's insight:
This article highlights some key issues regarding online brand identity.
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Making Digital Marketing Strategy Work

Making Digital Marketing Strategy Work | CIM Academy Digital Strategy | Scoop.it
Three fundamental principles are at the core of successful digital marketing campaigns.
CIM Academy's insight:
There are three fundamental principles of successful digital marketing, according to this article.
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How to avoid a digital strategy failure

How to avoid a digital strategy failure | CIM Academy Digital Strategy | Scoop.it
Are executives using the right approach to devise a digital strategy that would guide them to invest in the right initiatives?
CIM Academy's insight:
The Strategy Maps by Kaplan & Norton can help avoid digital strategy failure, according to this article.
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B2B Digital Marketing Strategy-How to Make Yourself Visible on Google

B2B Digital Marketing Strategy-How to Make Yourself Visible on Google | CIM Academy Digital Strategy | Scoop.it
B2B Digital Marketing Strategy-How to Make Yourself Visible on Google:To be a highly visible brand is certainly in the best interests of every business.
CIM Academy's insight:
This article highlights the importance of setting a clear marketing strategy.
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Will your digital strategy drive top-line growth or real disruption?

Will your digital strategy drive top-line growth or real disruption? | CIM Academy Digital Strategy | Scoop.it
While it is pertinent that digital technologies will drive innovation, even the best of the best technologies cannot deliver success without a structured approach and a well-defined strategy
CIM Academy's insight:
Not all digital strategies are successful.
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Do You Have A Digital Strategy? Kodak Had One Too

Do You Have A Digital Strategy? Kodak Had One Too | CIM Academy Digital Strategy | Scoop.it
So you have a digital strategy. Kodak did too, and that didn't prevent the Rochester film giant from disappearing. There are lessons to be learned by looking more closely to the story.
CIM Academy's insight:
Having a digital strategy isn't the answer, having the right digital strategy is.
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The right side of disruption: why digital transformation is the new kingmaker | Information Age

The right side of disruption: why digital transformation is the new kingmaker | Information Age | CIM Academy Digital Strategy | Scoop.it
Most businesses these days, it seems, want to associate themselves with ‘digital transformation’. But what does it actually mean, and what are its IT implications?
CIM Academy's insight:
This article looks at digital disruption and outlines that agility is key.
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Should your Digital Marketing Strategy Include Influencers? 

Should your Digital Marketing Strategy Include Influencers?  | CIM Academy Digital Strategy | Scoop.it
Adding influencers to your Digital Marketing Strategy will be the smartest marketing technique you could implement this year. I’ll show you the way.
CIM Academy's insight:
Using influences in digital strategies is beneficial, according to this report.
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How to Create a Sensible Social Media Strategy for Your Business [Infographic]

How to Create a Sensible Social Media Strategy for Your Business [Infographic] | CIM Academy Digital Strategy | Scoop.it
[INFOGRAPHIC] How to Make Social Media Strategy for Your Business
CIM Academy's insight:
This article highlights seven key steps to develop a social media strategy.
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The 6 Ds of Tech Disruption: A Guide to the Digital Economy

The 6 Ds of Tech Disruption: A Guide to the Digital Economy | CIM Academy Digital Strategy | Scoop.it
“The Six Ds are a chain reaction of technological progression, a road map of rapid development that always leads to enormous upheaval and opportunity.” –Peter... read more
CIM Academy's insight:
A useful appraisal of digital technology integration. 
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Reinvent Your Company in the Digital Era

Reinvent Your Company in the Digital Era | CIM Academy Digital Strategy | Scoop.it
A business’s ability to reinvent itself is pivotal to its longevity in this ever-changing landscape,
CIM Academy's insight:
This article highlights the importance of reinvention in the digital era.
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When print and online collide: Inside The Economist’s digital strategy | Information Age

When print and online collide: Inside The Economist’s digital strategy | Information Age | CIM Academy Digital Strategy | Scoop.it
After 173 years thriving as a print magazine, The Economist is using technology to bring the digital and traditional print arms of its business into harmony, giving readers the experience they want, wherever they demand it
CIM Academy's insight:
This article provides evidence that online and offline advertising can work in harmony.
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How B&Q analyses the eCommerce customer journey - Essential Retail

B&Q is improving its online journey using customer behavioural platform, Clicktale.
CIM Academy's insight:
B&Q a success story of digital customer journey mapping
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How Real Brands Are Retaining Customers: 8 Strategies From Starbucks, Amazon & More

How Real Brands Are Retaining Customers: 8 Strategies From Starbucks, Amazon & More | CIM Academy Digital Strategy | Scoop.it
Discover eight retention strategies that the biggest brands are currently using to inspire loyalty.
CIM Academy's insight:
See how the best succeed, here are a few success stories.
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How the internet of things is revolutionizing retail

How the internet of things is revolutionizing retail | CIM Academy Digital Strategy | Scoop.it
The world of retail may never be the same, thanks to the internet of things (IoT) and its network of connections linking the physical and digital worlds in an ecosystem of computers, smartphones, stores, vehicles, wearables and more.
CIM Academy's insight:
IoT technology is revolutionizing some entire industry sectors.
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Internet of Things: Fueling Unprecedented Change

Internet of Things: Fueling Unprecedented Change | CIM Academy Digital Strategy | Scoop.it
MRO providers are expecting big things from the Internet of Things, reaping the benefits of big data analytics.
CIM Academy's insight:
The Internet of Things is fueling change according to this article.
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Internet of Things

Internet of Things | CIM Academy Digital Strategy | Scoop.it
At LiveWorx 2016, a PTC customer panel shed light on why they are pursuing IoT. Here's four field lessons culled from their Internet of Things stories.
CIM Academy's insight:
Turning data into new business services is key.
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6 ways to overcome digital disruption paralysis | Information Age

6 ways to overcome digital disruption paralysis | Information Age | CIM Academy Digital Strategy | Scoop.it
Business leaders of large incumbent organisations are struggling to overcome paralysis caused by digital disruption
CIM Academy's insight:
This article suggests several ways to overcome digital disruption.
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Win Over Your Brand Audience

Win Over Your Brand Audience | CIM Academy Digital Strategy | Scoop.it
How to Attract a Large Brand Audience With a Creative Strategy A branding strategy that stands out to your community is one which employs a unique perspective that moves your audience through techniq…...
CIM Academy's insight:
This article highlights tips to increase customer engagement.
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Understanding the mobile customer journey | Search Engine Watch

Understanding the mobile customer journey | Search Engine Watch | CIM Academy Digital Strategy | Scoop.it
This is a brief guide to the definitions, distinctions, methods and use of some oft-confused, but very useful methodologies for understanding mobile customers.
CIM Academy's insight:
This article outline the importance of understanding the mobile customer journey.
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How Business Leaders View Digital Marketing

How Business Leaders View Digital Marketing | CIM Academy Digital Strategy | Scoop.it
Marketing Strategy - More than three-quarters (78%) of business leaders say their company's digital marketing efforts are somewhat or very successful, according to a recent report from Act-On Software and Ascend2.
CIM Academy's insight:
Most business leaders still need to be convinced about digital marketing
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