CIM Academy Digital Marketing
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CIM Academy Digital Marketing
The latest articles and blog content, for marketing professionals, sales professionals & students of our digital marketing qualifications
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Is Your Website Optimized For Mobile Visitors? (Infographic) | Business 2 Community

Is Your Website Optimized For Mobile Visitors? (Infographic) | Business 2 Community | CIM Academy Digital Marketing | Scoop.it
I’ve been talking with a lot of clients about mobile lately, so it seemed appropriate to lend some perspective to the current situation based on real data
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37 Ways to Use Social Media to Market Your Website

37 Ways to Use Social Media to Market Your Website | CIM Academy Digital Marketing | Scoop.it

The key to every site’s success is through good marketing and promotion. Even if you have really good and substantial content on your site, you still need to promote it to avoid getting left behind the competition. In the internet community, the best way to achieve an increase in website traffic and revenue is to take advantage of social media. When used correctly, this tool can provide a platform for brand awareness, exposure, networking, and a huge boost in traffic & sales.

 

Since there are so many different definitions of social media, let’s clarify what we’re talking about here. Social media are primarily Internet- and mobile-based tools for sharing and discussing information. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences.


Via Debe Maxwell www.iCharlotteRealEstate.com, Steve Mattison, Raphael Doctah Love, The Fish Firm II
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Salima SEGHIR's curator insight, January 24, 2013 1:01 AM

Des précisions intéressantes...

Lalita Krishna's curator insight, January 25, 2013 8:17 AM

Good synopsis.

Ruth Bass's curator insight, March 23, 2013 2:58 PM

add your insight...

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5 Ways To Use Marketing Videos On Your Site - Small Business Trends

5 Ways To Use Marketing Videos On Your Site - Small Business Trends | CIM Academy Digital Marketing | Scoop.it
I’m guessing you’ve heard about the power of video to your marketing efforts, right? For example, did you know that including video on website landing pages makes them 53 percent more likely to show up on the first page of Google?
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5 Strategies to Get More From Your Business Website | Social Media Today

5 Strategies to Get More From Your Business Website | Social Media Today | CIM Academy Digital Marketing | Scoop.it
A company’s website is one of the biggest assets for any business.
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How To Create A High Converting Landing Page

How To Create A High Converting Landing Page | CIM Academy Digital Marketing | Scoop.it

This is the first of a 2 part blog entry about Landing Pages. The second part was posted today.

 

It’s a guest post on Duct Tape Marketing from Oli Gardner.  

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Make mobile integral to your website optimisation strategy

Make mobile integral to your website optimisation strategy | CIM Academy Digital Marketing | Scoop.it

Smaller screens, limited functionality, lagging conversion rates... these are all reasons digital marketers and web teams attribute mobile with the position of the poor cousin of desktop. But it’s a big mistake to do so.  Good blog entry for digital and mobile marketers

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Mobile Optimisation Strategy: Responsive Design or Standalone Site? - iCrossing

Mobile Optimisation Strategy: Responsive Design or Standalone Site? - iCrossing | CIM Academy Digital Marketing | Scoop.it
Lately there has been a lot of talk about mobile optimised websites. Mobile usage is on the rise. A recent audit of our own clients showed an average growth
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Website marketing: The future ? What are the options ?

Guest post regarding the future of website marketing and some of the key considerations for your law firm.In my firm we took a decision, nearly 5 years ago, that our website would be likely to be the most powerful form of marketing for our business...
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Integrating content marketing strategies and mobile design | Webdesigner Depot

Integrating content marketing strategies and mobile design | Webdesigner Depot | CIM Academy Digital Marketing | Scoop.it
Anyone who’s up on technology has heard of mobile web design and content marketing—two terms used with increasing frequency in the online world. Can mobile
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David Jones's website gets a major upgrade, but there's room for improvement

David Jones's website gets a major upgrade, but there's room for improvement | CIM Academy Digital Marketing | Scoop.it
Australian fashion retailer David Jones recently launched a new website as part of a wider effort to improve its digital offering.

 

Great analysis of a website from Econsultancy

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SEO: how can you identify the best keywords?

SEO: how can you identify the best keywords? | CIM Academy Digital Marketing | Scoop.it
Many of the more generic keywords which drive traffic to websites may be easy to identify, but long tail search terms may be more valuable, as they are associated with more qualified traffic.
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True Bounce Rate – A more accurate way to calculate Bounce to measure search ROI | The Wall Blog

True Bounce Rate – A more accurate way to calculate Bounce to measure search ROI | The Wall Blog | CIM Academy Digital Marketing | Scoop.it
It is my pleasure to share with you a method for calculating Bounce Rate to make it more accurate.
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The power of a first impression: infographic

The power of a first impression: infographic | CIM Academy Digital Marketing | Scoop.it
More than one-third of the internet population now shops online, so there are a lot of potential customers out there for e-commerce retailers.

 

Great infographic sourced by Econsultancy shows the importance of a well-designed homepage

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