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CIM Academy Digital Marketing
The latest articles and blog content, for marketing professionals, sales professionals & students of our digital marketing qualifications
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The Future of Mobility [Infographic]

The Future of Mobility [Infographic] | CIM Academy Digital Marketing | Scoop.it

An astounding 80 percent of the world’s population now has a mobile phone—and 84 percent is unwilling to go a single day without their phone. About 45 percent of Americans say they can’t go more than a few hours without checking their phones. In 2012 there were five billion mobile phones in the world—1.8 billion of these were smart phones.


Facebook now reaches 76 percent of the smartphone market, and it accounts for 23 percent of total time spent using apps each month.

The next five most used applications are Google apps, and they account for 10 percent of app usage time. One of the latest smartphone trends is that things are getting less touchy but more sensitive. Gestures and other non-tap inputs are on the rise. Casting a sidelong glance, for example, can pause a video. Some apps are being developed that will switch from manual to voice to text to gesture, depending on what you are doing...


Via Lauren Moss
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Christel Binnie's curator insight, July 10, 2013 10:09 PM

80 percent of the world’s population now has a mobile phone, and other interesting facts.

sophiedesc's curator insight, July 19, 2013 7:21 AM

Mobile Commerce: 

 

> "Mobile Shopping accounted for 11% of e-commerce in the 4th quarter of 2012 (up from 3% 2 years earlier)."

> Roughly 58% of smartphone users have made purchases on their smartphones.

> These Mobile Shoppers typically use smartphones for 50 to 60% of the Shopping."

Katie Muirhead's curator insight, August 20, 2014 12:17 PM

Seeking to manage our attention and avoid distraction is one thing, but first we need to be aware of where our attention is going. As smartphones are increasingly used, this infographic highlights in just what way we use our phones. 1 in 5 people check their phone every ten minutes... something tells me that the smartphone may be one of the biggest sources of modern distraction!

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New World Marketing | Visual.ly

New World Marketing | Visual.ly | CIM Academy Digital Marketing | Scoop.it
One of many other industries affected by the Internet age has definitely been marketing. Because marketing is all about communication, the Internet ha
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Mobile Optimisation Strategy: Responsive Design or Standalone Site? - iCrossing

Mobile Optimisation Strategy: Responsive Design or Standalone Site? - iCrossing | CIM Academy Digital Marketing | Scoop.it
Lately there has been a lot of talk about mobile optimised websites. Mobile usage is on the rise. A recent audit of our own clients showed an average growth
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Is Your Website Optimized For Mobile Visitors? (Infographic) | Business 2 Community

Is Your Website Optimized For Mobile Visitors? (Infographic) | Business 2 Community | CIM Academy Digital Marketing | Scoop.it
I’ve been talking with a lot of clients about mobile lately, so it seemed appropriate to lend some perspective to the current situation based on real data
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A Simple Guide To Mobile App Marketing

A Simple Guide To Mobile App Marketing | CIM Academy Digital Marketing | Scoop.it
Is there an idea bubbling in the back of your head for an app that just has to be created? But, then, perhaps you’re thinking, “why create an app just to enter a marketplace already crammed with over a million apps?
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12 reasons behind Amazon's massive mobile success

12 reasons behind Amazon's massive mobile success | CIM Academy Digital Marketing | Scoop.it
Along with eBay, Amazon was one of the first brands to see the early potential of mobile commerce and is now leading the way in terms of innovation and mobile sales.
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How to become your own DIY PR consultant

How to become your own DIY PR consultant | CIM Academy Digital Marketing | Scoop.it
Making sure your shiny new app gets the recognition it deserves is tough - but there's a lot you can do yourself, as the BBC's Fiona Graham finds out
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The Emerging Multiple Screen Story [graphic and BBC Study]

The Emerging Multiple Screen Story [graphic and BBC Study] | CIM Academy Digital Marketing | Scoop.it
It's doubtful that many people would disagree with the belief that our behaviours in how, where and when we consume content - the evolved way of saying what we used to describe as reading the paper...

Via Ubleam
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gillkelley's curator insight, April 26, 2013 2:36 AM

Some interesting insight from a BBC study about the evolving mobile content story.

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The great mobile marketing debate| Official CIM magazine - The Marketer

The great mobile marketing debate| Official CIM magazine - The Marketer | CIM Academy Digital Marketing | Scoop.it
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Mobile Ecommerce Trends [infographic] - Smart Insights Digital Marketing Advice

Mobile Ecommerce Trends [infographic] - Smart Insights Digital Marketing Advice | CIM Academy Digital Marketing | Scoop.it
Showing why online retailers must have an effective mobile experience in place Jill Robb showed in her post on Ecommerce trends for 2013 how online UK ret. Marketing topic(s):Ecommerce analytics. Advice by Dave Chaffey.
CIM Academy's insight:

Interesting US mobile ecommerce trends and stats

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