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CIM Academy Digital Marketing
The latest articles and blog content, for marketing professionals, sales professionals & students of our digital marketing qualifications
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7 Steps To Calculate Your Social Media ROI [Infographic]

7 Steps To Calculate Your Social Media ROI [Infographic] | CIM Academy Digital Marketing | Scoop.it
Calculating your social media ROI is tricky. To help you figure it out, this infographic presents some of the most popular formulas to measure your success.
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Jeff Domansky's curator insight, December 18, 2012 8:44 PM

Couple of good suggestions for calculoating ROI.

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Reporting on social media campaign effectiveness - Smart Insights Digital Marketing Advice

Reporting on social media campaign effectiveness - Smart Insights Digital Marketing Advice | CIM Academy Digital Marketing | Scoop.it
Using RACE to structure your social analytics Social analytics is still relatively new and yet there are already many tools offering to give you the insig. Marketing topic(s):Social media analytics. Advice by Chris Soames.
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Crossing the chasm: an insider's perspective on media measurement

Crossing the chasm: an insider's perspective on media measurement | CIM Academy Digital Marketing | Scoop.it

Interesting blog entry on EConsultancy about media measurement!

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34% of businesses can't calculate email marketing ROI: report

34% of businesses can't calculate email marketing ROI: report | CIM Academy Digital Marketing | Scoop.it
Just over a third of businesses (34%) are unable to calculate the revenue earned from email marketing, according to a new survey from the DMA.
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E-commerce stats: The importance of returning customers

E-commerce stats: The importance of returning customers | CIM Academy Digital Marketing | Scoop.it
As Christmas gets closer we can expect to see a wealth of e-commerce stats being added to our Internet Statistics Compendium.

 

The importance of returning customers - from Econsultancy

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5 Social Media Metrics You Should Be Monitoring

5 Social Media Metrics You Should Be Monitoring | CIM Academy Digital Marketing | Scoop.it

There are hundreds of social media and web metrics that you could look at everyday if there was enough time and context to understand each of them.

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Top 5 Marketing KPIs for Your Dashboard

Top 5 Marketing KPIs for Your Dashboard | CIM Academy Digital Marketing | Scoop.it

Lots of good sense in this article about the main success measures to monitor over time.


Via themarketingeye
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