CIM Academy Digital Marketing
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CIM Academy Digital Marketing
The latest articles and blog content, for marketing professionals, sales professionals & students of our digital marketing qualifications
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Keyword targeting: Twitter’s new high-performance marketing engine | The Wall Blog

Keyword targeting: Twitter’s new high-performance marketing engine | The Wall Blog | CIM Academy Digital Marketing | Scoop.it
Twitter's recently announced keyword ad targeting has enormous potential for delivering messages based on the content of user tweets, but will require careful
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SEO: how can you identify the best keywords?

SEO: how can you identify the best keywords? | CIM Academy Digital Marketing | Scoop.it
Many of the more generic keywords which drive traffic to websites may be easy to identify, but long tail search terms may be more valuable, as they are associated with more qualified traffic.
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