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CIM Academy Digital Marketing
The latest articles and blog content, for marketing professionals, sales professionals & students of our digital marketing qualifications
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Long Live the Email! | Visual.ly

Long Live the Email! | Visual.ly | CIM Academy Digital Marketing | Scoop.it
Statistics show that email is still the most powerful tool a small business has in it's tool box. Here is an interesting infographic about maximizing
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Abandoned basket emails: creative vs. best practice?

Abandoned basket emails: creative vs. best practice? | CIM Academy Digital Marketing | Scoop.it
When it comes to abandoned baskets, all digital marketers worth their salt should be thinking about how to get their hands on every penny that is not being converted on their websites.
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Copywriting Cheat Sheet: How to Write for Email, Social and the Web

Copywriting Cheat Sheet: How to Write for Email, Social and the Web | CIM Academy Digital Marketing | Scoop.it
Psst... want to know the key to writing engaging copy for email, social media and the web? We've got a cheat sheet. Now we don't normally condone
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Is email marketing still effective in the age of Spam Boxes?

Is email marketing still effective in the age of Spam Boxes? | CIM Academy Digital Marketing | Scoop.it
How often have you deleted those umpteen mailers that clog your mailbox every day without even opening the mail? Newsletters and offers from the movie-ticketing portal you once booked tickets from or an e-commerce site you shopped at?
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3 Basic Ways To Boost Sales By Targeting Emails

3 Basic Ways To Boost Sales By Targeting Emails | CIM Academy Digital Marketing | Scoop.it
You already know how email marketing improves your sales by keeping you in front of your customers. But, if you’re still only using email blasts to your whole list, you’re missing out on an opportunity.
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Best practices for mobile email design

Best practices for mobile email design | CIM Academy Digital Marketing | Scoop.it
The web is going mobile, and so are emails. One in three in the UK says they access mobile email more than ever, and over half do so via a smartphone.

 

Great article for digital marketing students on all units!!

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Email marketing secrets and lies: Segmentation :: BtoB Magazine

Email marketing secrets and lies: Segmentation :: BtoB Magazine | CIM Academy Digital Marketing | Scoop.it

Email marketing secrets and lies: Segmentation

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Team social and email for better results: infographic

Team social and email for better results: infographic | CIM Academy Digital Marketing | Scoop.it
We repeatably hear about the death of email but yet it's traditionally one of the best ways to connect with your customer. By adding the traction of social media, the value of both communication channels with receive a boost.

 

Delegates starting to think about Project Management in Marketing have an option based on social media this session. Here's one to start your thinking process.

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The One Thing Most Social Media Marketers Forget [Plus Infographic] | Jeffbullas's Blog

The One Thing Most Social Media Marketers Forget [Plus Infographic] | Jeffbullas's Blog | CIM Academy Digital Marketing | Scoop.it
Social media marketing is the shiny new toy and it has been unwrapped and it has us all enthralled and excited.
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Six email deliverability lessons that you can learn from SEO

Six email deliverability lessons that you can learn from SEO | CIM Academy Digital Marketing | Scoop.it
Search engine optimisation and email marketing are two completely different parts of online marketing mix.
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34% of businesses can't calculate email marketing ROI: report

34% of businesses can't calculate email marketing ROI: report | CIM Academy Digital Marketing | Scoop.it
Just over a third of businesses (34%) are unable to calculate the revenue earned from email marketing, according to a new survey from the DMA.
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Eye-Opening Email Marketing Stats - 'Net Features - Website Magazine

Eye-Opening Email Marketing Stats - 'Net Features - Website Magazine | CIM Academy Digital Marketing | Scoop.it
Email remains one of the most important avenues for marketers trying to reach relevant customers on the Internet. However, the Web is (always) evolving, and the best practices of yesterday don’t necessarily hold up as well as we approach 2013.
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Another of those social media emails you didn’t sign up to | The Thinkbox Blog | Brand Republic blogs

Another of those social media emails you didn’t sign up to | The Thinkbox Blog | Brand Republic blogs | CIM Academy Digital Marketing | Scoop.it

I seem to receive an awful lot of emails like the one below, which I thought I’d share with you.  A timely warning for email marketers everywhere!

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Email Marketing – the New Mobile Marketing - Search Engine Watch

Email Marketing – the New Mobile Marketing - Search Engine Watch | CIM Academy Digital Marketing | Scoop.it
Email Marketing – the New Mobile MarketingSearch Engine WatchA new Knotice study has revealed strong increases in the interaction of mobile devices with email marketing.
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Team social and email for better results: infographic

Team social and email for better results: infographic | CIM Academy Digital Marketing | Scoop.it

 

Experian say combine email with social media for a boost to both!

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