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CIM Academy Digital Marketing
The latest articles and blog content, for marketing professionals, sales professionals & students of our digital marketing qualifications
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The Future of Mobility [Infographic]

The Future of Mobility [Infographic] | CIM Academy Digital Marketing | Scoop.it

An astounding 80 percent of the world’s population now has a mobile phone—and 84 percent is unwilling to go a single day without their phone. About 45 percent of Americans say they can’t go more than a few hours without checking their phones. In 2012 there were five billion mobile phones in the world—1.8 billion of these were smart phones.


Facebook now reaches 76 percent of the smartphone market, and it accounts for 23 percent of total time spent using apps each month.

The next five most used applications are Google apps, and they account for 10 percent of app usage time. One of the latest smartphone trends is that things are getting less touchy but more sensitive. Gestures and other non-tap inputs are on the rise. Casting a sidelong glance, for example, can pause a video. Some apps are being developed that will switch from manual to voice to text to gesture, depending on what you are doing...


Via Lauren Moss
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Rein Hof's curator insight, July 8, 2013 9:19 AM

Voor een ieder die zich nog afvraagt waarom mobile content belangrijk is.. 

Mobile is dé manier om in cotact te blijven. En of je nu een commercieel bedrijf bent wat graag een product aan de man brengt, of je bent dienstverlener of overheid. Het maakt niet meer uit. Geen mobile ontent, geen engagement. Niet meer boeien en binden. Tja.. Wie kan zich dat nu nog permiteren? 

Christel Binnie's curator insight, July 10, 2013 7:09 PM

80 percent of the world’s population now has a mobile phone, and other interesting facts.

sophiedesc's curator insight, July 19, 2013 4:21 AM

Mobile Commerce: 

 

> "Mobile Shopping accounted for 11% of e-commerce in the 4th quarter of 2012 (up from 3% 2 years earlier)."

> Roughly 58% of smartphone users have made purchases on their smartphones.

> These Mobile Shoppers typically use smartphones for 50 to 60% of the Shopping."

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The great mobile marketing debate| Official CIM magazine - The Marketer

The great mobile marketing debate| Official CIM magazine - The Marketer | CIM Academy Digital Marketing | Scoop.it
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Angry Birds maker hopes Bad Piggies will help it fly again

A digital marketing success (apps) looking to extend its product life cycle...

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Google Wallet Taking a Page Out of Apple’s Forthcoming ‘Passbook’ App | Mobile Marketing Watch

Google Wallet Taking a Page Out of Apple’s Forthcoming ‘Passbook’ App | Mobile Marketing Watch | CIM Academy Digital Marketing | Scoop.it

One for delegates on Principles of Mobile Marketing!

 

Hoping to cut off Apple at the pass, Google today confirmed that it will, indeed, make a significant improvement to it's electronic Wallet payment...

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How to become your own DIY PR consultant

How to become your own DIY PR consultant | CIM Academy Digital Marketing | Scoop.it
Making sure your shiny new app gets the recognition it deserves is tough - but there's a lot you can do yourself, as the BBC's Fiona Graham finds out
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A Simple Guide To Mobile App Marketing

A Simple Guide To Mobile App Marketing | CIM Academy Digital Marketing | Scoop.it
Is there an idea bubbling in the back of your head for an app that just has to be created? But, then, perhaps you’re thinking, “why create an app just to enter a marketplace already crammed with over a million apps?
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The Beginner’s Guide to Mobile App Marketing

The Beginner’s Guide to Mobile App Marketing | CIM Academy Digital Marketing | Scoop.it
Tweet Tweet Getting your app discovered is the fundamental challenge every app marketer faces.
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