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CIM Academy Digital Marketing
The latest articles and blog content, for marketing professionals, sales professionals & students of our digital marketing qualifications
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Eight ways Google Universal Analytics will change the way businesses use data

Eight ways Google Universal Analytics will change the way businesses use data | CIM Academy Digital Marketing | Scoop.it
Universal Analytics is the next iteration of Google Analytics, and last month it launched into public beta.
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quintly Infographic: The Rise Of Social Media Analytics

quintly Infographic: The Rise Of Social Media Analytics | CIM Academy Digital Marketing | Scoop.it
We created a neat infographic to show the rise of social media analytics. The demand for social media analytics still keeps growing over time and by country
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True Bounce Rate – A more accurate way to calculate Bounce to measure search ROI | The Wall Blog

True Bounce Rate – A more accurate way to calculate Bounce to measure search ROI | The Wall Blog | CIM Academy Digital Marketing | Scoop.it
It is my pleasure to share with you a method for calculating Bounce Rate to make it more accurate.
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Google Analytics updates July 2012 - Smart Insights Digital Marketing Advice

Google Analytics updates July 2012 - Smart Insights Digital Marketing Advice | CIM Academy Digital Marketing | Scoop.it
A summary of recent changes relevant to marketers Value/Importance: Google often announce developments in Google Analytics in bursts. In July we've se. Marketing topic(s):Google Analytics Setup. Advice by Dave Chaffey.
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EMarketer: More Companies Using Real-Time Marketing As Social Media Analytics Improve

EMarketer: More Companies Using Real-Time Marketing As Social Media Analytics Improve | CIM Academy Digital Marketing | Scoop.it
EMarketer reports that many businesses are leveraging social analytics vendors, digital agencies and PR firms for a variety of real-time marketing initiatives, moving beyond simply analyzing their social media data to gauge brand awareness or...
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Social media measurement: Is Google Analytics getting it wrong?

Social media measurement: Is Google Analytics getting it wrong? | CIM Academy Digital Marketing | Scoop.it
Social media attribution is BIG news.
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16 Differences Between Google Mobile & Desktop Search Results In 2012

16 Differences Between Google Mobile & Desktop Search Results In 2012 | CIM Academy Digital Marketing | Scoop.it
Google continues to differentiate mobile results from desktop search results, having recently announced interactive answers for tablet and mobile and a test for smartphone icons in smartphone search results.
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10 goals you should be measuring on your B2B website

Creating and setting goals and call to actions on your B2B website and using Google Analytics to measure the performance of your website.
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