CIM Academy Digital Marketing
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CIM Academy Digital Marketing
The latest articles and blog content, for marketing professionals, sales professionals & students of our digital marketing qualifications
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10 Examples of Social Media ROI - Listening More

10 Examples of Social Media ROI - Listening More | CIM Academy Digital Marketing | Scoop.it
customer experience, customer engagement, customer service, leadership, marketing, branding, public relations, sales
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7 Steps To Calculate Your Social Media ROI [Infographic]

7 Steps To Calculate Your Social Media ROI [Infographic] | CIM Academy Digital Marketing | Scoop.it
Calculating your social media ROI is tricky. To help you figure it out, this infographic presents some of the most popular formulas to measure your success.
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Jeff Domansky's curator insight, December 18, 2012 8:44 PM

Couple of good suggestions for calculoating ROI.

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Brands seeking ROI metrics for Facebook : News from Warc.com

Brands seeking ROI metrics for Facebook : News from Warc.com | CIM Academy Digital Marketing | Scoop.it

WARC reports that recent research by Facebook covering 63 ad campaigns found that the majority delivered 3 x the original expenditure!

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How Size Matters in the Social Media ROI Debate

How Size Matters in the Social Media ROI Debate | CIM Academy Digital Marketing | Scoop.it
Social Media ROI and the perceptions of it internally is often dictated by the size of the company, and the percentage of marketing budget that social media occupies (RT @jaybaer: How Size Matters in the Social Media ROI Debate

Via Rami Kantari
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34% of businesses can't calculate email marketing ROI: report

34% of businesses can't calculate email marketing ROI: report | CIM Academy Digital Marketing | Scoop.it
Just over a third of businesses (34%) are unable to calculate the revenue earned from email marketing, according to a new survey from the DMA.
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Does investment in paid search brand campaigns deliver incremental revenue?

Does investment in paid search brand campaigns deliver incremental revenue? | CIM Academy Digital Marketing | Scoop.it

Great practical example of how you can use testing to validate the impact of your paid search campaigns from Econsultancy's blog.

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In it to win it?| Official CIM magazine - The Marketer

In it to win it?| Official CIM magazine - The Marketer | CIM Academy Digital Marketing | Scoop.it

Social media monitoring - do you do it well, and legally?

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