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CIM Academy Digital Marketing
The latest articles and blog content, for marketing professionals, sales professionals & students of our digital marketing qualifications
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How to become your own DIY PR consultant

How to become your own DIY PR consultant | CIM Academy Digital Marketing | Scoop.it
Making sure your shiny new app gets the recognition it deserves is tough - but there's a lot you can do yourself, as the BBC's Fiona Graham finds out
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How to Avoid PR Disaster With a Social Media Policy

How to Avoid PR Disaster With a Social Media Policy | CIM Academy Digital Marketing | Scoop.it
To reduce the risk of social media blunders gone viral, develop a company-wide policy that defines acceptable (and unacceptable) social media behavior, and dictates how employees can effectively communicate your brand culture, voice, and message.
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16 ways to use Pinterest for PR | Articles | Home

16 ways to use Pinterest for PR | Articles | Home | CIM Academy Digital Marketing | Scoop.it
It's not just social media's newest darling. It could be the public relations industry's, too.
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Why Ryanair’s Social Media ‘Fail’ is Not Such a Disaster | Business 2 Community

Why Ryanair’s Social Media ‘Fail’ is Not Such a Disaster | Business 2 Community | CIM Academy Digital Marketing | Scoop.it
You may have noticed a certain Daily Mail article recently about ‘mother’ Suzy McLeod, who was angry about being charged £236 by ‘no frills’ airline...
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How to Measure the Impact & ROI of Social Media Marketing Strategies

How to Measure the Impact & ROI of Social Media Marketing Strategies | CIM Academy Digital Marketing | Scoop.it
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Improving your online marketing funnel — It's All About Revenue: The Revenue Marketing Blog

Improving your online marketing funnel — It's All About Revenue: The Revenue Marketing Blog | CIM Academy Digital Marketing | Scoop.it
Today’s blog post comes courtesy of Jonathan Dempster, a digital strategist based in Leeds, UK. He is focused on providing marketers the tools to justify their marketing spend by understanding the customer journey from online to offline channels.
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7 common social media mistakes (and how to fix them) | SmartBlogs

7 common social media mistakes (and how to fix them) | SmartBlogs | CIM Academy Digital Marketing | Scoop.it
This post is by Heidi Cohen, principal of Riverside Marketing Strategies. Marketers are afraid of making social media mistakes.
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