CIM Academy Digital Marketing
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CIM Academy Digital Marketing
The latest articles and blog content, for marketing professionals, sales professionals & students of our digital marketing qualifications
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Does investment in paid search brand campaigns deliver incremental revenue?

Does investment in paid search brand campaigns deliver incremental revenue? | CIM Academy Digital Marketing | Scoop.it

Great practical example of how you can use testing to validate the impact of your paid search campaigns from Econsultancy's blog.

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PPC accounts for just 6% of total search clicks [infographic]

PPC accounts for just 6% of total search clicks [infographic] | CIM Academy Digital Marketing | Scoop.it
Paid search only accounts for 6% of total clicks from search engines versus natural search at 94% of clicks, according to research from GroupM UK carried out with Nielsen.
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