CIM Academy Digital Marketing
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CIM Academy Digital Marketing
The latest articles and blog content, for marketing professionals, sales professionals & students of our digital marketing qualifications
Curated by CIM Academy
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50 Reasons Your Website Deserves to Be Penalized By Google

50 Reasons Your Website Deserves to Be Penalized By Google | CIM Academy Digital Marketing | Scoop.it
Google’s on an uncompromising mission. It wants to give its users access to accurate information, unique content and the finest writers.
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Eight ways Google Universal Analytics will change the way businesses use data

Eight ways Google Universal Analytics will change the way businesses use data | CIM Academy Digital Marketing | Scoop.it
Universal Analytics is the next iteration of Google Analytics, and last month it launched into public beta.
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Social media measurement: Is Google Analytics getting it wrong?

Social media measurement: Is Google Analytics getting it wrong? | CIM Academy Digital Marketing | Scoop.it
Social media attribution is BIG news.
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How Google's Panda and Penguin are affecting your site's rankings

How Google's Panda and Penguin are affecting your site's rankings | CIM Academy Digital Marketing | Scoop.it

Has your site been demoted by Google's algorithm updates Panda and Penguin? Here's how to prevent a deadly drop in search rankings and stay in Google's good graces.


Via Social Strokes
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Google taps new screens: News from Warc.com

Google taps new screens: News from Warc.com | CIM Academy Digital Marketing | Scoop.it

WARC, the largest source of intelligence on marketing, advertising, media and research report that Google is working on new 'screen' ideas - future trends in digital?.

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16 Differences Between Google Mobile & Desktop Search Results In 2012

16 Differences Between Google Mobile & Desktop Search Results In 2012 | CIM Academy Digital Marketing | Scoop.it
Google continues to differentiate mobile results from desktop search results, having recently announced interactive answers for tablet and mobile and a test for smartphone icons in smartphone search results.
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Google Wallet Taking a Page Out of Apple’s Forthcoming ‘Passbook’ App | Mobile Marketing Watch

Google Wallet Taking a Page Out of Apple’s Forthcoming ‘Passbook’ App | Mobile Marketing Watch | CIM Academy Digital Marketing | Scoop.it

One for delegates on Principles of Mobile Marketing!

 

Hoping to cut off Apple at the pass, Google today confirmed that it will, indeed, make a significant improvement to it's electronic Wallet payment...

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Google Analytics updates July 2012 - Smart Insights Digital Marketing Advice

Google Analytics updates July 2012 - Smart Insights Digital Marketing Advice | CIM Academy Digital Marketing | Scoop.it
A summary of recent changes relevant to marketers Value/Importance: Google often announce developments in Google Analytics in bursts. In July we've se. Marketing topic(s):Google Analytics Setup. Advice by Dave Chaffey.
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Twitter Driving Most Online Conversations About Fortune Global 100 Brands

Twitter Driving Most Online Conversations About Fortune Global 100 Brands | CIM Academy Digital Marketing | Scoop.it
Social Media - On average, the companies listed on the Fortune Global 100, an index of the largest corporations in the US, Europe, Asia-Pacific, and Latin America, generate a total of 10,400,132 online ...
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What are Google Hangouts and how can marketers use them? | CAM Foundation - Marketing Communications and Digital Marketing Specialist QualificationsCAM Foundation – Marketing Communications and Dig...

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Google Says No Comment On Why Interflora Was Penalized

Google Says No Comment On Why Interflora Was Penalized | CIM Academy Digital Marketing | Scoop.it
The popular UK flower web site Interflora seems to have been penalized in Google. They no longer rank for their key terms, such as [flowers], [flower delivery] and related terms – nor do they rank for their own name [Interflora].
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Five tips for staying ahead of Google| Official CIM magazine - The Marketer

Five tips for staying ahead of Google| Official CIM magazine - The Marketer | CIM Academy Digital Marketing | Scoop.it
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New challenges ahead for Google

New challenges ahead for Google | CIM Academy Digital Marketing | Scoop.it
Google dominates internet searches with nearly 67% of the market, but analysts are keen to see what Google has to say about its advertising revenue.
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INFOGRAPHIC: Google, Facebook, Twitter And The Evolution Of Digital Advertising ~ Sociable360.com | Useful Social Media, Blogging, SEO & Marketing Resources.

INFOGRAPHIC: Google, Facebook, Twitter And The Evolution Of Digital Advertising ~ Sociable360.com | Useful Social Media, Blogging, SEO & Marketing Resources. | CIM Academy Digital Marketing | Scoop.it

Google, Facebook, Twitter And The Evolution Of Digital Advertising

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Ivy Ng's curator insight, April 9, 2014 4:58 PM

Advertising has changed from the normal and traditional mediums of newspaper, flyers and billboards etc. There is still that type of medium still used for advertising but now everything has started to incorporate digital into there media channels to target and promote their message to consumers who are engaged with technology and that this incorporates social media, online, television and smartphones. This encourages co-creation between consumer and the brand to have a closer relationship with the brand and to feel apart of something that the brand created. An example would be like Coca Cola with their Share A Coke or Oreo's create your own cookie.

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How Search and Online Reputation Management Impacts your Brand | Jeffbullas's Blog

How Search and Online Reputation Management Impacts your Brand | Jeffbullas's Blog | CIM Academy Digital Marketing | Scoop.it
Appearing on the first page of a Google search can be the difference between the success or the failure of your business.
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Infographic Piece - A Graphical Place Of Information: Optimize video through google and youtube

A Graphical Place Of Information: Optimize video through google and youtube

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10 goals you should be measuring on your B2B website

Creating and setting goals and call to actions on your B2B website and using Google Analytics to measure the performance of your website.
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