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CIM Academy Digital Marketing
The latest articles and blog content, for marketing professionals, sales professionals & students of our digital marketing qualifications
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New Research Shows Why People Interact with Brands on Social Media -

New Research Shows Why People Interact with Brands on Social Media - | CIM Academy Digital Marketing | Scoop.it
A new study conducted by University of Massachusetts Dartmouth reveals why people, specifically millennials, interact with brands on social media. The study can help businesses understand how to leverage their social media accounts and use them more effectively. The study looked into why millennials, people born between 1980 and 2000, connect with brands on social …

Via Bigfoot Digital
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MadCityMedia's curator insight, March 7, 3:13 PM

Very informative.

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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | CIM Academy Digital Marketing | Scoop.it

Turn out, something as simple as tweaking the color of a button change user behavior or endear people to your product. Buffer's Leo Widrich explains the importance of color in website and brand design.


Via DanielDoherty, Nick Baggott, gillkelley
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Callum Wood's curator insight, August 18, 2013 11:41 PM

This article represents a specific component of branding which is color. It not only describes the importance of color in branding and the large effects of color on consumers, but points out that a lot of companies logos who’s colors we thought to just be random and have no meaning behind them, have actually been carefully thought out and developed to create a strong brand and to create consumer response. This aspect of color for branding points out that such little things can affect sub conscious thoughts towards brands, so it is very important to consider every single aspect of everything that represents your brand when branding effectively.

Abby Sy Roldan's comment, August 20, 2013 7:30 AM
@Callum. What a very interesting article. Using colour is a marketing tool to make brands more easily identifiable to consumers. Colour creates a sense of feeling. It changes the way we think about a brand. In the article, the colour blue triggers emotions such as credibility, calming, clean, focused, medical, professional, judicial, power, business like. With Facebook, using the colour blue it was trying to trigger a specific type of emotion. In the article blue means Trust, Dependable and Strength. The use of colour plays a major role in how we analyse brands and companies such as Facebook use it well to create a sense of positive emotion towards the brand.
Matt West's comment, August 21, 2013 5:17 AM
Great articles and points raised here Callum. I agree with all of them and find it interesting to know that most of the colours of brands we see today are not just random. Very interesting how the colours of brand can effect our sub conscious thoughts for the positive or negative.
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Infographic: How to successfully promote your event through Social Media - Event Industry News

Infographic: How to successfully promote your event through Social Media - Event Industry News | CIM Academy Digital Marketing | Scoop.it
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How H&M uses Facebook, Twitter, Pinterest and Google+

How H&M uses Facebook, Twitter, Pinterest and Google+ | CIM Academy Digital Marketing | Scoop.it
H&M is rated as one of the world’s top 25 brands, so it’s a great candidate for one of our posts looking at how brands use the four main social networks.
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Understanding Facebook’s EdgeRank | Social Media Today

Understanding Facebook’s EdgeRank | Social Media Today | CIM Academy Digital Marketing | Scoop.it
A recent controversy over average Facebook Page reach led Facebook to publicly announce the four main factors it uses to determine the reach each Page post gets.
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How Standard Life uses LinkedIn and Twitter for B2B marketing

How Standard Life uses LinkedIn and Twitter for B2B marketing | CIM Academy Digital Marketing | Scoop.it
B2B marketing and social media have a difficult relationship, as it’s tricky for businesses to strike the right tone and actually draw value from platforms such as Facebook and Twitter.
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Case study: do Facebook promoted posts work?

Case study: do Facebook promoted posts work? | CIM Academy Digital Marketing | Scoop.it
If there’s one thing guaranteed to get Facebook page owners riled up, it’s a change to the Edgerank algorithm.
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INFOGRAPHIC: Google, Facebook, Twitter And The Evolution Of Digital Advertising ~ Sociable360.com | Useful Social Media, Blogging, SEO & Marketing Resources.

INFOGRAPHIC: Google, Facebook, Twitter And The Evolution Of Digital Advertising ~ Sociable360.com | Useful Social Media, Blogging, SEO & Marketing Resources. | CIM Academy Digital Marketing | Scoop.it

Google, Facebook, Twitter And The Evolution Of Digital Advertising

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Ivy Ng's curator insight, April 9, 4:58 PM

Advertising has changed from the normal and traditional mediums of newspaper, flyers and billboards etc. There is still that type of medium still used for advertising but now everything has started to incorporate digital into there media channels to target and promote their message to consumers who are engaged with technology and that this incorporates social media, online, television and smartphones. This encourages co-creation between consumer and the brand to have a closer relationship with the brand and to feel apart of something that the brand created. An example would be like Coca Cola with their Share A Coke or Oreo's create your own cookie.

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The golden age of Facebook for brands and why it won’t last much longer | The Wall Blog

The golden age of Facebook for brands and why it won’t last much longer | The Wall Blog | CIM Academy Digital Marketing | Scoop.it
You have to hand it to Facebook: despite ever more cunning attempts by social media newcomers, it continues to lead the field when it comes to reaching...
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Lack of analytics and budget is holding back social marketing: report

Lack of analytics and budget is holding back social marketing: report | CIM Academy Digital Marketing | Scoop.it
There is a huge amount of social data out there that brands are trying to tap into, but seeking out the conversations worth listening to is only the first step.

 

Interesting article for those studying Web Analytics and Social Media Monitoring

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Grey Poupon shows you can breed exclusivity on Facebook | Opinion | Marketing Week

Grey Poupon shows you can breed exclusivity on Facebook | Opinion | Marketing Week | CIM Academy Digital Marketing | Scoop.it
What can we learn from the way a mustard brand is using Facebook to create an exclusive community?
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BrutalSEO | 10 interesting digital marketing stats we’ve seen this week

BrutalSEO | 10 interesting digital marketing stats we’ve seen this week | CIM Academy Digital Marketing | Scoop.it

10 interesting digital marketing stats from the last week

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10 interesting digital marketing stats we've seen this week

10 interesting digital marketing stats we've seen this week | CIM Academy Digital Marketing | Scoop.it

A round up of some of the most interesting digital marketing stats seen this week.

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Once upon a timeline... [Facebook as a storytelling tool]

Once upon a timeline... [Facebook as a storytelling tool] | CIM Academy Digital Marketing | Scoop.it

Via The Digital Rocking Chair
CIM Academy's insight:

Great article about using Facebook as a storytelling tool.  Good advice too - use Facebook pages and not profiles.

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The Digital Rocking Chair's curator insight, November 19, 2013 2:17 PM

A look at how creative practitioners are using familiar social media tools as either standalone story platforms or as part of a wider story world.

Carmen Beatriz Fernández's curator insight, November 20, 2013 3:11 PM

FaceBook como herramienta del storytelling....

Jean-François Dubos's curator insight, November 21, 2013 4:43 AM

Excellents exemples d'usage des Facebook Pages pour faire du story telling

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A Mention on Google+ Drives More Sales Than One on Facebook, Study Finds - SocialTimes

A Mention on Google+ Drives More Sales Than One on Facebook, Study Finds - SocialTimes | CIM Academy Digital Marketing | Scoop.it
Google+ shares are more valuable to merchants than referrals from Twitter or Facebook, according to an analysis of $5 million worth of online purchases that came through the social commerce platform Addshoppers.com.
CIM Academy's insight:

US study of social media sales channels

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How Walmart uses Pinterest, Facebook, Twitter and Google+

How Walmart uses Pinterest, Facebook, Twitter and Google+ | CIM Academy Digital Marketing | Scoop.it
Social media is one of the most important marketing channels for brands, as it offers unique opportunities to communicate with customers.
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Facebook, Twitter, Pinterest, Instagram – How Big Is Social Media Around The World?

Facebook, Twitter, Pinterest, Instagram – How Big Is Social Media Around The World? | CIM Academy Digital Marketing | Scoop.it

Facebook, Twitter, Pinterest, Instagram – How Big Is Social Media Around The World?


Via myriam, ABroaderView, donhornsby, juandoming, Terheck, Jimun Gimm, Miguel Gajete, Maria Margarida Correia, John Evans, Elizabeth Hutchinson, Jessica Raeside
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Angela Watkins's comment, February 8, 2013 10:47 AM
By the click of a mouse .. around the world
Angela Watkins's comment, February 8, 2013 10:47 AM
By the click of a mouse .. around the world
Angela Watkins's curator insight, February 8, 2013 10:49 AM

By the click of the mouse .. you can go around the world.

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Social Media Revolution Revitalizing Modern Business | Business Infogrpahics

Social Media Revolution Revitalizing Modern Business | Business Infogrpahics | CIM Academy Digital Marketing | Scoop.it
Adeo Internet Marketing published this infographic to show you why modern business needs social media to help revitalize their online business and rise up.
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Most Top Brands on Facebook Still Don't Talk to Their Fans | Social Media Today

Most Top Brands on Facebook Still Don't Talk to Their Fans | Social Media Today | CIM Academy Digital Marketing | Scoop.it
Out of Interbrand's Top 50 Global Brands on Facebook, 27 of them won’t even reply directly to their customers. This is according to a study conducted by Jim Singer, a partner at A.T.
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Only 6% of Fans Engage With a Brand's Facebook Page [STUDY]

Only 6% of Fans Engage With a Brand's Facebook Page [STUDY] | CIM Academy Digital Marketing | Scoop.it
There's more to a successful Facebook page than just the total number of likes.
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Facebook's retail sales challenge – and the data solution | Features | Research

Facebook's retail sales challenge – and the data solution | Features | Research | CIM Academy Digital Marketing | Scoop.it
Why Facebook is banking on data to convince retailers that it is a credible place for them to put their advertising.
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Social Media Cheat Sheet for the top Nine Social Networks for Business – #infographic /@BerriePelser

Social Media Cheat Sheet for the top Nine Social Networks for Business – #infographic /@BerriePelser | CIM Academy Digital Marketing | Scoop.it
Social Media Cheat Sheet for the top Nine Social Networks for Business Business owners know...

Via WordPress SEO & Social Media, Gerrit Bes
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9 Facebook Marketing Tips to Improve Engagement

9 Facebook Marketing Tips to Improve Engagement | CIM Academy Digital Marketing | Scoop.it
Facebook Engagement: Learn some great ideas, new things to try and ways to stand out that will ultimately help your business grow.
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Is your digital marketing on track? [INFOGRAPHIC] | Tnooz

Is your digital marketing on track? [INFOGRAPHIC] | Tnooz | CIM Academy Digital Marketing | Scoop.it
Social media is a constantly evolving enterprise, a task of shifting complexity that requires regular strategic check-ins to determine whether everything is still working towards a brand's identified marketing goals - and whether those marketing...
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Sensible Social Media Checklist For Businesses #infographic

Sensible Social Media Checklist For Businesses #infographic | CIM Academy Digital Marketing | Scoop.it
Sensible Social Media Checklist For Businesses #infographic Social media technologies take on many different forms...
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