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CIM Academy Digital Marketing
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Why your engagement rate is low and how you can fix it

Why your engagement rate is low and how you can fix it | CIM Academy Digital Marketing | Scoop.it
First off, there seems to be a lot of confusion over what an engagement rate actually is. In short, it’s a measure of the number of people that are engaging compared to the number of people who could be engaging.

Via Alex Butler
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The Rules of Engagement: 3 Tips to Hook your Social Media Audience

The Rules of Engagement: 3 Tips to Hook your Social Media Audience | CIM Academy Digital Marketing | Scoop.it
Keep reading for a few ideas about how to make your audience care about what you have to say while enticing them to respond to your posts. After all, social media efforts aren’t nearly as powerful if they’re mostly one-sided conversations.
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Most Top Brands on Facebook Still Don't Talk to Their Fans | Social Media Today

Most Top Brands on Facebook Still Don't Talk to Their Fans | Social Media Today | CIM Academy Digital Marketing | Scoop.it
Out of Interbrand's Top 50 Global Brands on Facebook, 27 of them won’t even reply directly to their customers. This is according to a study conducted by Jim Singer, a partner at A.T.
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CIM Blog | Breaking down the fear of social media.

With social media becoming such an ingrained part of our lives, it continues to amaze me when I hear that there are still a significant number of companies who are yet to begin using social media to engage with their customers...

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Don't Ignore Content in Favor of Engagement

Don't Ignore Content in Favor of Engagement | CIM Academy Digital Marketing | Scoop.it
On this edition of the Baer Facts, Jay Baer and Kyle Lacy discuss whether it makes sense to spend 90 percent of a brand's time on engagement
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Social Media: 13 Ways To Engage your Audience

Social Media: 13 Ways To Engage your Audience | CIM Academy Digital Marketing | Scoop.it
Bathrooms are good places for customer engagement. QR code placement on bathroom door, maybe? By Adriana Galue (Co-Founder, Mint Consulting) For those of
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How To Write Blog Posts That Engage Customers

How To Write Blog Posts That Engage Customers | CIM Academy Digital Marketing | Scoop.it
Knowing how to write blogs that engage your customers will win you more business. Read on to find out how your blogs can appeal to customers more than the competition.
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"The Power of Like 2" Offers New Insights into How Social Marketing Delivers ROI (comScore Voices)

"The Power of Like 2" Offers New Insights into How Social Marketing Delivers ROI (comScore Voices) | CIM Academy Digital Marketing | Scoop.it

By understanding the core elements of maximizing reach on Facebook – Fan Reach, Engagement, and Amplification – brands can benchmark their performance against other brands and devise strategies to improve on these dimensions and deliver measurable social marketing ROI.


Via NeilKelley
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